Innovative Marketing

  • Innovative Marketing Begins and Ends with the Experience

    There’s so much marketing information out there about data. I think data is fantastic, but agree with my colleague Rich Becker when he says that it can blind us, tricking us to take the wrong marketing approach. Marketers should focus relentlessly on customers by introducing, extending and sustaining great brand experiences.

    Geoff Livingston/ Vocus Blog- 16 readers -
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