Insightpool

  • Success Stories From Twitter’s Front Lines

    …. (That’s the power of data.) A leading beauty brand wanted to maximize brand awareness and preference during New York Fashion Week. Multidimensional targeting at the Twitter ad group level enabled the company to analyze and control budget between different audiences with more granularity. As a result, the brand achieved a CPM (cost per thousand…

    AllTwitterin Twitter- 18 readers -
  • Whose Data Is It Anyway?

    … for business. Privacy vs. convenience Consumers are often willing to trade privacy for convenience provided they get something back. Many people happily give up their data to Google Maps. In exchange, they get accurate traffic information that can save them many hours over the course of a year. Google literally knows exactly where you are going…

    AllFacebookin Google Facebook Twitter- 10 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … to pay-for-play influencer marketing. When Facebook tweaks its algorithm, businesses suffer. For instance, earlier this year, Facebook decided to put more emphasis on user-generated posts in the feed rather than publisher content. That led to an overall 52 percent drop in organic reach among publishers, according to SocialFlow. In the past, Facebook…

    AllFacebookin Facebook- 12 readers -
  • 9 Really Interesting Social Media Tools – Q2 Report

    … looks This was made using the free version. There are also various paid options with varying levels of functionality, so they are worth checking out. 9. Share the right content at the right time on Facebook using BuzzSpice You tell BuzzSpice which topics you are interested in and it will find the most relevant content. When you post this content…

    Ian Cleary/ RazorSocialin Social EMail- 25 readers -
Get the top posts daily into your mailbox!