- Our Blog
Twitter has had an extraordinary year by any measure. Regardless of the headlines, though, leading brands continue to invest in the platform to achieve a variety of marketing objectives and insights. Twitter’s open nature lends itself to this approach. As Insightpool CEO Devon Wijesinghe put it recently: Twitter plays an influential role in public discourse.
… it’s hard to demonstrate that social media listening would thwart a crime that would have directly affected that user. It might have, but we just don’t know. In this situation, the value proposition wasn’t clear. Since Twitter and Facebook are running for-profit businesses, the solution was obvious: Remove the cause of the complaint, because hardly any of your customers will miss it. Devon Wijesinghe is CEO of influencer marketing solution Insightpool. Image courtesy of Shutterstock. …
… or a new phone, you’re likely to listen to people who know a lot about those items. Marketers are coming around to this truth, as well, which is why–without even realizing it–Facebook just did influencer marketing a solid. Chris Hackney is president and chief operating officer at influencer marketing solution Insightpool. Image courtesy of Shutterstock. …
… with a Twitter user, you can use Riffle to retrieve their LinkedIn profile and you can then connect directly with them there. 6. Automate the Marketing of Your Social Connections with Insightpool There are many marketing automation tools but there’s a big lack of integration with social media tools. Most marketing automation tools focus on email…