• Success Stories From Twitter’s Front Lines

    … impressions) 42 percent less expensive than a comparable campaign during Fashion Week 2015. A subsidiary brand of a global beverage company wanted to drive premium association with the 2016 Summer Olympic Games. Knowing that the digital conversation around the Olympics would be concentrated on Twitter, the brand activated several tactics to achieve…

    AllTwitterin Twitter- 25 readers -
  • Whose Data Is It Anyway?

    … it’s hard to demonstrate that social media listening would thwart a crime that would have directly affected that user. It might have, but we just don’t know. In this situation, the value proposition wasn’t clear. Since Twitter and Facebook are running for-profit businesses, the solution was obvious: Remove the cause of the complaint, because hardly any of your customers will miss it. Devon Wijesinghe is CEO of influencer marketing solution Insightpool. Image courtesy of Shutterstock. …

    AllFacebookin Google Facebook Twitter- 12 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … or a new phone, you’re likely to listen to people who know a lot about those items. Marketers are coming around to this truth, as well, which is why–without even realizing it–Facebook just did influencer marketing a solid. Chris Hackney is president and chief operating officer at influencer marketing solution Insightpool. Image courtesy of Shutterstock. …

    AllFacebookin Facebook- 15 readers -
  • 9 Really Interesting Social Media Tools – Q2 Report

    … equipment’ into, it will produce a list of related keywords from Google, as well as a large list of phrases with these keywords in it. From this search, there are over 460 combinations. You could use some of these within your post or you could come up with different blog posts based on these combinations. You’ll get a ton…

    Ian Cleary/ RazorSocialin Social EMail- 28 readers -
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