Insightpool

  • Success Stories From Twitter’s Front Lines

    …. (That’s the power of data.) A leading beauty brand wanted to maximize brand awareness and preference during New York Fashion Week. Multidimensional targeting at the Twitter ad group level enabled the company to analyze and control budget between different audiences with more granularity. As a result, the brand achieved a CPM (cost per thousand…

    AllTwitterin Twitter- 34 readers -
  • Whose Data Is It Anyway?

    … it’s hard to demonstrate that social media listening would thwart a crime that would have directly affected that user. It might have, but we just don’t know. In this situation, the value proposition wasn’t clear. Since Twitter and Facebook are running for-profit businesses, the solution was obvious: Remove the cause of the complaint, because hardly any of your customers will miss it. Devon Wijesinghe is CEO of influencer marketing solution Insightpool. Image courtesy of Shutterstock. …

    AllFacebookin Google Facebook Twitter- 17 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … or a new phone, you’re likely to listen to people who know a lot about those items. Marketers are coming around to this truth, as well, which is why–without even realizing it–Facebook just did influencer marketing a solid. Chris Hackney is president and chief operating officer at influencer marketing solution Insightpool. Image courtesy of Shutterstock. …

    AllFacebookin Facebook- 20 readers -
  • 9 Really Interesting Social Media Tools – Q2 Report

    … with a Twitter user, you can use Riffle to retrieve their LinkedIn profile and you can then connect directly with them there. 6. Automate the Marketing of Your Social Connections with Insightpool There are many marketing automation tools but there’s a big lack of integration with social media tools. Most marketing automation tools focus on email…

    Ian Cleary/ RazorSocialin Social EMail- 32 readers -
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