Insightpool

  • Success Stories From Twitter’s Front Lines

    …, telecommunications, fashion, retail, consumer packaged goods and financial services–each making the most of Twitter. A QSR increased awareness of new items on its breakfast menu. Breakfasts have always been tantalizing for fast-food chains, but providing it is notoriously difficult. When a QSR challenger jumped into the game recently, it deployed…

    AllTwitterin Twitter- 37 readers -
  • Whose Data Is It Anyway?

    … it’s hard to demonstrate that social media listening would thwart a crime that would have directly affected that user. It might have, but we just don’t know. In this situation, the value proposition wasn’t clear. Since Twitter and Facebook are running for-profit businesses, the solution was obvious: Remove the cause of the complaint, because hardly any of your customers will miss it. Devon Wijesinghe is CEO of influencer marketing solution Insightpool. Image courtesy of Shutterstock. …

    AllFacebookin Google Facebook Twitter- 20 readers -
  • Two Cheers for Facebook’s Celebrity Influencer Crackdown

    … or a new phone, you’re likely to listen to people who know a lot about those items. Marketers are coming around to this truth, as well, which is why–without even realizing it–Facebook just did influencer marketing a solid. Chris Hackney is president and chief operating officer at influencer marketing solution Insightpool. Image courtesy of Shutterstock. …

    AllFacebookin Facebook- 22 readers -
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