Insights

    • 9 Affiliate Program KPIs to Review Before the New Year

      The end of 2017 is nearly here. At Acceleration Partners, this means we’re knee deep in our final 2017 review process of our clients’ affiliate programs and 2018 planning. End of year program performance evaluation is a critical part of identifying where improvements can be made and what new strategies can be applied to keep our clients’ programs on a growth path in 2018 and beyond.

      Acceleration Partners- 7 readers -
  • 19 Stats About Google to Celebrate Google’s Birthday

    … What in the world would we do without Google?! Can you imagine such a place without the search engine giant? I sure can’t and that’s why I’m extra thankful to be able to wish Google a very happy 19th birthday today. HAPPY BIRTHDAY, GOOGLE! To celebrate their own birthday, Google created a few different fun surprises for users. My favorite being…

    AuthorityLabsin Paid Search Google- 11 readers -
  • New Affiliate Marketing Benchmark Report!

    … As a performance-driven agency, data is critical part of our program management process. But it’s not enough for us to just gather that data – we also want to tell the story behind it so that our clients can improve their programs and their publisher partnerships. For example, in our recent Q2 2016 to Q2 2017 data review, our data revealed…

    Acceleration Partners- 15 readers -
  • How to Become a Social Media Marketing Superstar

    … Social media seems like an easy and appealing career, right? You usually work from home, and all you have to do is be yourself. Not so fast, buckaroo. Before you go charging off on your quest for social media fame, there are a few things you need to know. Social media professionals are in demand, but getting the really plum jobs can…

    Inside Facebookin Social How To's- 35 readers -
  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 24 readers -
  • LinkedIn Overhauls Desktop Site

    … areas—Home (Your Feed), Messaging, Jobs, Notifications, Me, My Network and Search—and access to other features, such as LinkedIn Learning, is available via the “more” icon. Pictured below are the old and new LinkedIn desktop site designs, respectively: Pruett also provided an overview of improved areas covered by the redesign: Smarter…

    David Cohen/ Inside Facebook- 32 readers -
  • Parse Reminds Developers About Jan. 30 Shutdown

    … Parse co-founder Kevin Lacker issued a reminder that the cloud application platform is shuttering Jan. 30. Facebook announced last January that it was pulling the plug on Parse—which it acquired in April 2013—to focus more resources on “high-impact products and services in areas like analytics, monetization, discovery and authentication…

    David Cohen/ AllTwitterin Facebook- 38 readers -
  • 6 Ways Data Can Boost Your Social Media Marketing

    … After a decade of attempting to connect with customers and prove return on investment, brands are still struggling to achieve success with social media marketing and engagement. What does success look like? For most marketers, success includes anything from raising brand awareness and thought leadership to lead generation. But how can we…

    AllFacebookin Social Facebook Twitter- 59 readers -
  • Facebook Journalism Project: A Complete Guide

    … on Facebook. Available for both individual live and regular public videos, these metrics will include total minutes viewed, total number of views and total engagement (reactions, comments and shares). People will also be able to see aggregated insights for all the videos they post on their profile over seven-, 30- and 60-day periods, including the total…

    David Cohen/ AllTwitterin Social Facebook- 38 readers -
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools. Instagram Stories launched last August and reached the 150 million DAU mark…

    David Cohen/ AllTwitterin Social- 29 readers -
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