Insights

  • Is Personalization the New Buzz for 2017? (Infographic)

    … and points us in the direction of personalization. Marketers started this shift toward personalization during 2016 as they developed new ways to leverage user data. 55 percent of U.S. chief marketing officers plan to implement new solutions for growing the customer relationship in 2017, according to the infographic, and 57 percent of U.S. digital…

    AllTwitter- 13 readers -
  • LinkedIn Overhauls Desktop Site

    … areas—Home (Your Feed), Messaging, Jobs, Notifications, Me, My Network and Search—and access to other features, such as LinkedIn Learning, is available via the “more” icon. Pictured below are the old and new LinkedIn desktop site designs, respectively: Pruett also provided an overview of improved areas covered by the redesign: Smarter…

    David Cohen/ Inside Facebook- 16 readers -
  • Parse Reminds Developers About Jan. 30 Shutdown

    … Parse co-founder Kevin Lacker issued a reminder that the cloud application platform is shuttering Jan. 30. Facebook announced last January that it was pulling the plug on Parse—which it acquired in April 2013—to focus more resources on “high-impact products and services in areas like analytics, monetization, discovery and authentication…

    David Cohen/ AllTwitterin Facebook- 15 readers -
  • 6 Ways Data Can Boost Your Social Media Marketing

    … to reveal who the true influencers for your brand are and allow you to hone in on what your customers’ interests and areas of expertise are. It will also show you how they like to engage so you can craft the right message for the right audience at the right time. Social influence and expertise tools, such as Klout Data, use machine learning to identify…

    AllFacebookin Social Facebook Twitter- 41 readers -
  • Facebook Journalism Project: A Complete Guide

    … the page admin to maintain security and control over their page. In the coming weeks, video metrics for public videos will be available for profiles with 5,000 or more followers. These lightweight insights will provide a way for public figures such as celebrities, journalists and politicians to better understand how their video content performs…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools. Instagram Stories launched last August and reached the 150 million DAU mark…

    David Cohen/ AllTwitterin Social- 14 readers -
  • 7 Ways to Effectively Brand and Advertise Your Online Course

    … on social media “Your social media presence is an integral part of your brand image,” Pappas wrote for TalentLMS. “This is particularly true in this day-and-age, when millions of people are using social networks daily. All of your eLearning course materials should display your social media contacts, including Twitter, Facebook, LinkedIn, Instagram…

    AllTwitterin Social Facebook Twitter YouTube- 13 readers -
  • Pushing the Limits of Advertising With Paid Social, Mobile and Video

    … to reach more of the right people. This year, the brand is using insights gleaned from its ad operations and learning agendas on digital media platforms to inform its global marketing strategy. The best marketers view paid social, mobile and video platforms as a foundation to drive performance, closed-loop marketing and unique insights–which make all of your marketing smarter. Max Kalehoff is chief marketing officer at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter YouTube- 22 readers -
  • How to Increase Social Data Value: Add Context Over Time

    … Social media is every marketer’s not-so-secret weapon. Acting as a direct link between brands and consumers, social platforms offer marketers the chance to learn the factors driving customers’ habits, preferences and buying decisions. Customer-service representatives can respond to claims made on social media in real-time, while executives can…

    AllTwitterin Social How To's- 14 readers -
  • Social Media Is Finally Growing Up

    … for deep, meaningful insight and personalization is creating compelling opportunities for brands. In this new era, the most successful brands and advertisers will listen to the entire ecosystem of an industry rather than just a portion of the conversation, which represents the typical result of today’s measurement reporting. Providing an in-depth…

    AllTwitterin Social Facebook Twitter- 36 readers -
Get the top posts daily into your mailbox!
More from around the web