Insights

  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 13 readers -
  • LinkedIn Overhauls Desktop Site

    … messaging that helps you connect and unlock new opportunities: With our new real-time messaging interface, you can message a connection wherever you are on LinkedIn. We’ll also start serving up insights across the site to help you break the ice in any conversation and connect you to your next opportunity. For example, if you see a new job posting…

    David Cohen/ Inside Facebook- 21 readers -
  • Parse Reminds Developers About Jan. 30 Shutdown

    … Parse co-founder Kevin Lacker issued a reminder that the cloud application platform is shuttering Jan. 30. Facebook announced last January that it was pulling the plug on Parse—which it acquired in April 2013—to focus more resources on “high-impact products and services in areas like analytics, monetization, discovery and authentication…

    David Cohen/ AllTwitterin Facebook- 20 readers -
  • 6 Ways Data Can Boost Your Social Media Marketing

    … After a decade of attempting to connect with customers and prove return on investment, brands are still struggling to achieve success with social media marketing and engagement. What does success look like? For most marketers, success includes anything from raising brand awareness and thought leadership to lead generation. But how can we…

    AllFacebookin Social Facebook Twitter- 47 readers -
  • Facebook Journalism Project: A Complete Guide

    … publishing partners. Initially, we are testing this feature with Bild, BuzzFeed, El Pais, Fox News, Hindustan Times, India Times, Refinery29, The Sun, USA Today and The Washington Post to get their input. As we better understand the value this experience provides people and publishers, we look forward to working with more of our partners to help…

    David Cohen/ AllTwitterin Social Facebook- 24 readers -
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools. Instagram Stories launched last August and reached the 150 million DAU mark…

    David Cohen/ AllTwitterin Social- 20 readers -
  • How to Increase Social Data Value: Add Context Over Time

    … Social media is every marketer’s not-so-secret weapon. Acting as a direct link between brands and consumers, social platforms offer marketers the chance to learn the factors driving customers’ habits, preferences and buying decisions. Customer-service representatives can respond to claims made on social media in real-time, while executives can…

    AllTwitterin Social How To's- 18 readers -
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