Insights

  • Autopilot Launches Insights, a Customer Journey Tracker for Marketers

    …-by-day basis. Easily compare A/B tests and determine winners. About Autopilot Autopilot is visual marketing software for automating customer journeys. With native integrations to Salesforce, Twilio, Segment, Slack and Zapier and the ability to connect to over 800 purpose-built tools, we empower marketers to nurture relationships and grow high-paying customers using email, web, SMS and direct mail channels. © 2016 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • Google Cracks Down on False and Offensive Content

    … Google is finally ready to address the excessive amounts of false and offensive content appearing in their search results. Removing false and offensive content from populating in their giant search engine isn’t going to be a quick process, though. It will take Google a long time to filter through and remove all of the inaccurate and hateful…

    AuthorityLabsin Content Google- 30 readers -
  • Is Personalization the New Buzz for 2017? (Infographic)

    … On social media, there are core metrics marketers are well aware of, from simple clicks to more complex conversion data. However, raw data isn’t enough to power social campaigns anymore; users and potential customers want a better experience. An infographic from real-time marketing software provider Signal examines potential trends for 2017…

    AllTwitter- 24 readers -
  • LinkedIn Overhauls Desktop Site

    … areas—Home (Your Feed), Messaging, Jobs, Notifications, Me, My Network and Search—and access to other features, such as LinkedIn Learning, is available via the “more” icon. Pictured below are the old and new LinkedIn desktop site designs, respectively: Pruett also provided an overview of improved areas covered by the redesign: Smarter…

    David Cohen/ Inside Facebook- 32 readers -
  • Parse Reminds Developers About Jan. 30 Shutdown

    … Parse co-founder Kevin Lacker issued a reminder that the cloud application platform is shuttering Jan. 30. Facebook announced last January that it was pulling the plug on Parse—which it acquired in April 2013—to focus more resources on “high-impact products and services in areas like analytics, monetization, discovery and authentication…

    David Cohen/ AllTwitterin Facebook- 37 readers -
  • 6 Ways Data Can Boost Your Social Media Marketing

    … a total community approach, you’ll identify and enlist the help of every stakeholder and include them in your approach to how customers will be engaged. You can co-create the customer experience and then scale it to apply to every touchpoint in the buyer’s journey. Data will provide the depth of insight you need to see your total community…

    AllFacebookin Social Facebook Twitter- 58 readers -
  • Facebook Journalism Project: A Complete Guide

    … the page admin to maintain security and control over their page. In the coming weeks, video metrics for public videos will be available for profiles with 5,000 or more followers. These lightweight insights will provide a way for public figures such as celebrities, journalists and politicians to better understand how their video content performs…

    David Cohen/ AllTwitterin Social Facebook- 38 readers -
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Wednesday after topping 100 million last October. Instagram said in an Instagram for Business blog post that it will test immersive, full screen ads in Instagram Stories with more than 30 brands– including Capital One, General Motors (Buick), Maybelline New York, Nike, Yoox, Netflix, Qantas and Shiseido—and those ads will include targeting, reach…

    David Cohen/ AllTwitterin Social- 29 readers -
  • 7 Ways to Effectively Brand and Advertise Your Online Course

    … and developing reports on demographics, conversion rates, bounce rates, etc. This will help improve your approach moving forward. Maximize your online courses with compelling branding: There’s no such “if you build it, they will come” sales strategy for small brands. Until you’re on the same level as brands like Apple, Coca-Cola and Nike, you won’t…

    AllTwitterin Social Facebook Twitter YouTube- 27 readers -
  • Pushing the Limits of Advertising With Paid Social, Mobile and Video

    … to reach more of the right people. This year, the brand is using insights gleaned from its ad operations and learning agendas on digital media platforms to inform its global marketing strategy. The best marketers view paid social, mobile and video platforms as a foundation to drive performance, closed-loop marketing and unique insights–which make all of your marketing smarter. Max Kalehoff is chief marketing officer at social ad technology and insights provider SocialCode. Image courtesy of Shutterstock. …

    AllTwitterin Social Facebook Twitter YouTube- 40 readers -
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