Insights

    • 10 Digital Media and Marketing Predictions for 2017

      2016 has been a year of shifts in social media, technology and digital marketing. Influencer marketing went mainstream, the internet became all about video and every digital marketer is looking for a way to connect business outcomes to their social media efforts. So what’s in store for 2017? We queried a panel of digital marketing and technology experts about their predicti ...

      AllTwitterin Google Facebook Twitter- 21 readers -
    • 7 Apps You Need as a Social Media Consultant

      According to data from The CMO Survey, overall marketing budget devoted to social media is expected to more than double over the next five years, from 11 percent now to 24 percent by 2020. Unfortunately, 53 percent of businesses do not know whether social media is working for them. Also, recent statistics show that social media is now the No.

      AllTwitterin Social EMail- 17 readers -
    • 6 Ways Data Can Boost Your Social Media Marketing

      After a decade of attempting to connect with customers and prove return on investment, brands are still struggling to achieve success with social media marketing and engagement. What does success look like? For most marketers, success includes anything from raising brand awareness and thought leadership to lead generation.

      AllFacebookin Social Facebook Twitter- 32 readers -
  • LinkedIn Overhauls Desktop Site

    … messaging that helps you connect and unlock new opportunities: With our new real-time messaging interface, you can message a connection wherever you are on LinkedIn. We’ll also start serving up insights across the site to help you break the ice in any conversation and connect you to your next opportunity. For example, if you see a new job posting…

    David Cohen/ Inside Facebook- 11 readers -
  • Parse Reminds Developers About Jan. 30 Shutdown

    ….” Lacker wrote in a blog post Tuesday: As we previously shared, the Parse service is shutting down at the end of this month. Specifically, we will disable the Parse service Monday, Jan. 30, 2017. Throughout the day, we will be disabling the Parse API (application-programming interface) on an app-by-app basis. When your app is disabled, you…

    David Cohen/ AllTwitterin Facebook- 9 readers -
  • Facebook Journalism Project: A Complete Guide

    … the page admin to maintain security and control over their page. In the coming weeks, video metrics for public videos will be available for profiles with 5,000 or more followers. These lightweight insights will provide a way for public figures such as celebrities, journalists and politicians to better understand how their video content performs…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools. Instagram Stories launched last August and reached the 150 million DAU mark…

    David Cohen/ AllTwitterin Social- 12 readers -
  • How to Increase Social Data Value: Add Context Over Time

    … Social media is every marketer’s not-so-secret weapon. Acting as a direct link between brands and consumers, social platforms offer marketers the chance to learn the factors driving customers’ habits, preferences and buying decisions. Customer-service representatives can respond to claims made on social media in real-time, while executives can…

    AllTwitterin Social How To's- 12 readers -
  • Social Media Is Finally Growing Up

    … Until recently, social media platforms have needed to build and remain inside their walled gardens to avoid sharing their competitive intelligence. However, Facebook’s recent announcement that it would collaborate with third parties to verify its viewing metrics signifies the inevitable and long-awaited validation phase of social media…

    AllTwitterin Social Facebook Twitter- 32 readers -
  • Analytics and Data Will Change Social Media in 2017

    As we wind down the year and look back on 2016, we find that social media is on everyone’s lips–but perhaps for different reasons than we social media marketers would imagine or prefer. The discussion happening around social media at the end of the year is about responsibility and control. The outcomes of the EU Referendum in Great Britain and the American presidential elec ...

    AllTwitter- 31 readers -
  • Marketers Are Uncertain But Embracing Mobile Location Data (Report)

    … Personalization and geotargeting have become integral parts of any marketing approach that hopes to connect with potential customers and audiences. Throughout the year, marketers have come to realize this, and they are using location data as a big part of this strategic shift. A study from mobile location analytics firm Factual examines these…

    Inside Facebook- 15 readers -
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