• More New Features for Facebook’s Analytics for Apps

    … Facebook released more new features for its Analytics for Apps: support for web analytics, improved cross-device analytics, user properties and updated sharing insights. The social network introduced Analytics for Apps at F8 in March 2015, and updates have included the addition of custom audiences and lookalike audiences last October…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • Facebook’s Latest Blunder and the Elephant in the Living Room

    … The Wall Street Journal reported last Friday that Facebook has been inflating a key performance metric relating to its mobile video ads. With all the chatter about how many seconds (or milliseconds) consumers actually watch Facebook video ads, aren’t the experts missing the point? The point is: Regardless of what Facebook reports, these…

    Inside Facebookin Mobile Facebook- 11 readers -
  • Automated Systems: When It Pays to Put Those Eggs in One Basket

    … for entrepreneurs and small and midsized businesses, using a payroll or HR platform helps cut costs early on, freeing up time to make real moves and scale your brand. A few to try: Sage, Patriot, Due and Inova for payroll, and TSheets, BambooHR and Greenhouse for HR. Marketing insights Social marketing still requires a human element, but automated…

    Mary C. Long/ AllTwitter- 13 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … company of more than 20 internet brands. Some are niche e-commerce sites (, some are e-retail giants (Zappos) and some generate revenue through content and advertising (IMDB). Benchmarking sub-brand share of voice and sentiment can provide insight into which properties are pulling their weight in driving consumer word of mouth and which…

    AllTwitterin Social- 9 readers -
  • YouTube Creator Studio App Updated With Data Insights

    … By Brandy Shaul on Sep. 16, 2016 - 12:15 PM YouTube released an update for its Creator Studio application on iOS and Android. The update adds actionable data insights to the experience, so creators can learn more about their channels’ stats, as well as how to grow their channels. With this update, the app will now send users personalized…

    AllTwitterin Social Google YouTube- 8 readers -
  • Why Social Insights Aren’t Enough

    …–and you can uncover two crucial things: What they’re doing that’s working well. Where there are gaps, indicated by dissatisfied customers whose problems you can solve. Both tell you loads about what consumers want and allow you the opportunity to deliver. And what about customer service? This is another social insight that’s often missed by businesses…

    Mary C. Long/ AllFacebook- 8 readers -
  • ScribbleLive Spark: Automate Content Research with Watchlists

    … Welcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results. The first post in the series outlined how marketers can improve their workflows using ScribbleLive Plan. This week we dive inside ScribbleLive Insights and discuss how to use influencer research to fuel your content…

    Visual.lyin Content- 11 readers -
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