Insights In Marketing

  • Infographic: 7 Ways to Walk the Content Marketing Tightrope

    Content marketers can learn an important lesson from Philippe Petit, who walked between the Twin Towers on a high wire in 1974. They might not be risking their lives to reach the right audiences, but they do have to master a balancing act to get the results they want. As illustrated by a new infographic from Insights in Marketing, striking the balance between selling your bran ...

    Amanda Walgrove/ The Content Strategist- 23 readers -
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