Instagram For Business

    • Instagram Adds Live Video, Disappearing Photos and Videos

      Instagram announced two major updates Monday morning: live video in Instagram Stories and its latest nod to Snapchat, disappearing photos and videos in its Instagram Direct messaging feature. The Facebook-owned photo- and video-sharing network said in a blog post that live video in Instagram Stories and in its Explore section will roll out globally “over the next few weeks,” ...

      David Cohen/ AllTwitterin Social Facebook- 17 readers -
    • Instagram Adds Vertical Format for Photo, Video Ads

      By David Cohen on Nov. 11, 2016 - 3:10 PM Advertising on Instagram has gone vertical. The Facebook-owned photo- and video-sharing network announced in an Instagram for Business blog post Friday that brands can now create photo and video ads in the vertical format, with up to a four-to-five aspect ratio.

      David Cohen/ AllTwitter- 12 readers -
  • Instagram Tops 500,000 Advertisers

    … Instagram announced Thursday that it now has more than 500,000 advertisers, more than doubling its total over the past six months, and that more than 1.5 million businesses have converted to its new business profiles since that option was made available in June. The Facebook-owned photo- and video-sharing network introduced advertising last…

    David Cohen/ AllFacebookin Social- 7 readers -
  • Instagram Tweaking Call-to-Action Button, Video Link Ads

    … Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that it discovered via studies that its call-to-action button was not capturing…

    David Cohen/ AllFacebookin Social- 17 readers -
  • How to Boost Your Brand With Instagram for Business

    … Instagram has done it again. Earlier this year, it launched an algorithm that (somewhat controversially) placed the most individually relevant content at the beginning of each user’s feed. Now, Instagram has introduced a suite of business services to further solidify its standing as a legitimate and in-demand advertising business platform…

    AllFacebookin Social Facebook How To's- 12 readers -
  • Instagram Primes Advertisers for Rio 2016

    … brand, products or services. Include a popular Olympic hashtag or two, like: #bomdia, #rio2016, #riodejaniero, #familia, #brasil, #rio and #felicidad. And if you’re running Olympic-specific ad campaigns, reach viewers by selecting specific targeting interests like 2016 Summer Olympics or Olympic Games. Whether you’re thinking about running Olympic…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • Instagram Tops 500 Million Monthly Active Users, 300 Million Per Day

    … the everyday and the epic are always within reach. Thank you for your creativity, your openness and your passion for sharing your worlds with one another. We can’t wait to see what you create next. Instagram also addressed its advertisers in an Instagram for Business blog post: In a place of mobile discovery, authentic expression and creative inspiration…

    David Cohen/ AllTwitterin Facebook- 16 readers -
  • Instagram Introduces Business Profiles, Analytics, Promoted Posts

    … Instagram’s confirmed its worst-kept secret: the launch of business profiles, analytics and the ability to boost posts. The Facebook-owned photo- and video-sharing network announced in an Instagram for Business blog post that the tools for businesses will launch in the U.S. starting in June, with Australia and New Zealand to follow shortly…

    David Cohen/ AllFacebook- 19 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 12 readers -
  • Instagram Video Carousel Ads Now Available to All Advertisers

    … Instagram announced earlier this month that it was beta-testing the addition of video to carousel ads, and the feature was made available to all advertisers Friday. Carousel ads on Instagram can contain up to five elements—videos and photos—with videos capped at 60 seconds. Instagram said in an Instagram for Business blog post announcing…

    David Cohen/ AllFacebookin Facebook- 11 readers -
  • Instagram Sets ‘Water in Motion’ Contest for Cannes Lions

    … to be featured at the 2016 Cannes Lions International Festival of Creativity. This year’s contest is all about video. From animation and live action to cinemagraphs and stop-motion, anything video goes. To enter, upload a three- to 60-second video of your interpretation using #WaterInMotion and #InstagramCannesContest. All videos must be shared…

    David Cohen/ AllTwitterin Social- 14 readers -
  • Instagram Updates Overlay for Action-Driving Ads

    … Instagram added more information to the overlay on its action-driving ads, which previously only supported “go to website” or “go to app store.” The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that the update to the overlay, which it introduced earlier in March, now pulls in information…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Instagram Tops 200,000 Advertisers

    … and inspiring copy generated a massive 37-point lift in ad recall—6.1 times higher than Nielsen’s norms. And e-commerce watch company Shore Projects grew from its small London base into a global business with the help of Instagram. With the success of its campaigns targeted to people in key regions, it is now shipping to more than 100 countries…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
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