Instagram For Business

  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools. Instagram Stories launched last August and reached the 150 million DAU mark…

    David Cohen/ AllTwitterin Social- 18 readers -
  • How Instagram Users Shop for Tech Products

    … With CES 2017 firing on all cylinders, Instagram did some research on how its users discover, learn about and buy tech products. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 66 percent of respondents to its survey indicated interest in shopping via their smartphones—1.7 times higher than…

    David Cohen/ AllTwitterin Social Facebook How To's- 16 readers -
  • Instagram Users Can Finally Save Posts

    … to a private tab on users’ profiles, visible only to them. Facebook has allowed users to save posts since July 2014. Instagram added in an Instagram for Business blog post: For Instagrammers stumbling upon a business they want to remember, a new product they like or a memorable ad, they can now keep track of favorite posts right from their profile. Instagram users: What are your thoughts on this update? …

    David Cohen/ Inside Facebookin Social Facebook- 14 readers -
  • Instagram Adds Live Video, Disappearing Photos and Videos

    … see disappearing photos and videos in a bar at the top. Tap the ones with blue rings to see what your friends sent you. In a group, you can see everyone’s responses–and who else has seen them–in a slideshow format. Then when you’re done, just tap their faded profile photo to send a quick response. Instagram added in an Instagram for Business blog…

    David Cohen/ AllTwitterin Social Facebook- 26 readers -
  • Instagram Adds Vertical Format for Photo, Video Ads

    … By David Cohen on Nov. 11, 2016 - 3:10 PM Advertising on Instagram has gone vertical. The Facebook-owned photo- and video-sharing network announced in an Instagram for Business blog post Friday that brands can now create photo and video ads in the vertical format, with up to a four-to-five aspect ratio. Instagram provided examples…

    David Cohen/ AllTwitter- 15 readers -
  • Instagram Tops 500,000 Advertisers

    … Instagram announced Thursday that it now has more than 500,000 advertisers, more than doubling its total over the past six months, and that more than 1.5 million businesses have converted to its new business profiles since that option was made available in June. The Facebook-owned photo- and video-sharing network introduced advertising last…

    David Cohen/ AllFacebookin Social- 14 readers -
  • Instagram Tweaking Call-to-Action Button, Video Link Ads

    … Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that it discovered via studies that its call-to-action button was not capturing…

    David Cohen/ AllFacebookin Social- 22 readers -
  • How to Boost Your Brand With Instagram for Business

    … Instagram has done it again. Earlier this year, it launched an algorithm that (somewhat controversially) placed the most individually relevant content at the beginning of each user’s feed. Now, Instagram has introduced a suite of business services to further solidify its standing as a legitimate and in-demand advertising business platform…

    AllFacebookin Social Facebook How To's- 15 readers -
  • Instagram Primes Advertisers for Rio 2016

    … brand, products or services. Include a popular Olympic hashtag or two, like: #bomdia, #rio2016, #riodejaniero, #familia, #brasil, #rio and #felicidad. And if you’re running Olympic-specific ad campaigns, reach viewers by selecting specific targeting interests like 2016 Summer Olympics or Olympic Games. Whether you’re thinking about running Olympic…

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
  • Instagram Tops 500 Million Monthly Active Users, 300 Million Per Day

    … the everyday and the epic are always within reach. Thank you for your creativity, your openness and your passion for sharing your worlds with one another. We can’t wait to see what you create next. Instagram also addressed its advertisers in an Instagram for Business blog post: In a place of mobile discovery, authentic expression and creative inspiration…

    David Cohen/ AllTwitterin Facebook- 18 readers -
  • Instagram Introduces Business Profiles, Analytics, Promoted Posts

    …. By learning more about the behavior and demographics of your audience, you are more apt to create relevant and timely content. Instagram Business Profiles Launch: Insights from SocialTimes on Vimeo. The ability to promote lets you turn well-performing posts into ads right within the app—helping you connect with even more customers. You can pick a post…

    David Cohen/ AllFacebook- 25 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 15 readers -
  • Instagram Video Carousel Ads Now Available to All Advertisers

    … the launch that video carousel ads can be run seamlessly across Instagram and Facebook, and they can be created in Facebook’s Ads Manager, Power Editor or marketing application-programming interface. Taco Bell, ASOS, Macy’s and Airbnb were among the advertisers involved in the beta-test, and Instagram featured campaigns by Disney (pictured above…

    David Cohen/ AllFacebookin Facebook- 15 readers -
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