Instagram For Business

  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … head of social marketing and content, Eric Toda, said in the blog post: Immersive storytelling through Instagram Stories engages and invites our community to be part of an adventure. Instagram provides us the perfect tools to build awareness around our recently launched product, Airbnb Experiences, handcrafted trips designed and led by our hosts…

    David Cohen/ AllTwitterin Social- 29 readers -
  • How Instagram Users Shop for Tech Products

    … With CES 2017 firing on all cylinders, Instagram did some research on how its users discover, learn about and buy tech products. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 66 percent of respondents to its survey indicated interest in shopping via their smartphones—1.7 times higher than…

    David Cohen/ AllTwitterin Social Facebook How To's- 21 readers -
  • Instagram Users Can Finally Save Posts

    … to a private tab on users’ profiles, visible only to them. Facebook has allowed users to save posts since July 2014. Instagram added in an Instagram for Business blog post: For Instagrammers stumbling upon a business they want to remember, a new product they like or a memorable ad, they can now keep track of favorite posts right from their profile. Instagram users: What are your thoughts on this update? …

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • Instagram Adds Live Video, Disappearing Photos and Videos

    … globally “over the next few weeks,” adding: It’s easy to go live–just swipe right from feed to open the camera, tap the “Start Live Video” button and start sharing for up to one hour. Your friends may get a notification when you go live so they can tune in. While you’re live, you can pin a comment for everyone to see or turn comments off altogether…

    David Cohen/ AllTwitterin Social Facebook- 32 readers -
  • Instagram Adds Vertical Format for Photo, Video Ads

    … By David Cohen on Nov. 11, 2016 - 3:10 PM Advertising on Instagram has gone vertical. The Facebook-owned photo- and video-sharing network announced in an Instagram for Business blog post Friday that brands can now create photo and video ads in the vertical format, with up to a four-to-five aspect ratio. Instagram provided examples…

    David Cohen/ AllTwitter- 16 readers -
  • Instagram Tops 500,000 Advertisers

    … September, and it said some 1 billion actions have been taken on Instagram ads to date. Instagram said in an email to SocialTimes that the top five countries in terms of ad adoption are: U.S. Brazil U.K. Australia Canada And the top five verticals are: Consumer packaged goods E-commerce Retail Entertainment Technology Instagram added…

    David Cohen/ AllFacebookin Social- 18 readers -
  • Instagram Tweaking Call-to-Action Button, Video Link Ads

    … Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that it discovered via studies that its call-to-action button was not capturing…

    David Cohen/ AllFacebookin Social- 27 readers -
  • How to Boost Your Brand With Instagram for Business

    …. As Jim Squires, director of marketing operations at Instagram, told Marty Swant of SocialTimes parent Adweek: The way I envision this is that there are a lot of businesses on the platform that may be new to advertising, or not advertising yet, and this is a straightforward, easy way to start advertising on the platform. Whether you’re a novice…

    AllFacebookin Social Facebook How To's- 16 readers -
  • Instagram Primes Advertisers for Rio 2016

    … According to a study by market research firm GfK, 80 percent of Instagram users plan to follow the 2016 Summer Olympic Games from Rio de Janeiro, with more than one-half planning to do so every day. This presents opportunities for advertisers, as an Instagram for Business blog post also pointed out that 52 percent of Instagram users use…

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
  • Instagram Tops 500 Million Monthly Active Users, 300 Million Per Day

    … the everyday and the epic are always within reach. Thank you for your creativity, your openness and your passion for sharing your worlds with one another. We can’t wait to see what you create next. Instagram also addressed its advertisers in an Instagram for Business blog post: In a place of mobile discovery, authentic expression and creative inspiration…

    David Cohen/ AllTwitterin Facebook- 24 readers -
  • Instagram Introduces Business Profiles, Analytics, Promoted Posts

    … Instagram’s confirmed its worst-kept secret: the launch of business profiles, analytics and the ability to boost posts. The Facebook-owned photo- and video-sharing network announced in an Instagram for Business blog post that the tools for businesses will launch in the U.S. starting in June, with Australia and New Zealand to follow shortly…

    David Cohen/ AllFacebook- 29 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … countries. Instagram announced in an Instagram for Business blog post that it now has more than 50 members in its Instagram Partner Program. SocialCode co-founder and CEO Laura O’Shaughnessy said in the blog post: We’re delighted to be designated by Facebook as both a technology and media partner for Instagram. The Instagram platform is driving…

    David Cohen/ AllFacebookin Social Content- 22 readers -
  • Instagram Video Carousel Ads Now Available to All Advertisers

    … Instagram announced earlier this month that it was beta-testing the addition of video to carousel ads, and the feature was made available to all advertisers Friday. Carousel ads on Instagram can contain up to five elements—videos and photos—with videos capped at 60 seconds. Instagram said in an Instagram for Business blog post announcing…

    David Cohen/ AllFacebookin Facebook- 19 readers -
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