Instagram For Business

  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Wednesday after topping 100 million last October. Instagram said in an Instagram for Business blog post that it will test immersive, full screen ads in Instagram Stories with more than 30 brands– including Capital One, General Motors (Buick), Maybelline New York, Nike, Yoox, Netflix, Qantas and Shiseido—and those ads will include targeting, reach…

    David Cohen/ AllTwitterin Social- 29 readers -
  • How Instagram Users Shop for Tech Products

    … With CES 2017 firing on all cylinders, Instagram did some research on how its users discover, learn about and buy tech products. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 66 percent of respondents to its survey indicated interest in shopping via their smartphones—1.7 times higher than…

    David Cohen/ AllTwitterin Social Facebook How To's- 21 readers -
  • Instagram Users Can Finally Save Posts

    … to a private tab on users’ profiles, visible only to them. Facebook has allowed users to save posts since July 2014. Instagram added in an Instagram for Business blog post: For Instagrammers stumbling upon a business they want to remember, a new product they like or a memorable ad, they can now keep track of favorite posts right from their profile. Instagram users: What are your thoughts on this update? …

    David Cohen/ Inside Facebookin Social Facebook- 15 readers -
  • Instagram Adds Live Video, Disappearing Photos and Videos

    … see disappearing photos and videos in a bar at the top. Tap the ones with blue rings to see what your friends sent you. In a group, you can see everyone’s responses–and who else has seen them–in a slideshow format. Then when you’re done, just tap their faded profile photo to send a quick response. Instagram added in an Instagram for Business blog…

    David Cohen/ AllTwitterin Social Facebook- 33 readers -
  • Instagram Adds Vertical Format for Photo, Video Ads

    … By David Cohen on Nov. 11, 2016 - 3:10 PM Advertising on Instagram has gone vertical. The Facebook-owned photo- and video-sharing network announced in an Instagram for Business blog post Friday that brands can now create photo and video ads in the vertical format, with up to a four-to-five aspect ratio. Instagram provided examples…

    David Cohen/ AllTwitter- 16 readers -
  • Instagram Tops 500,000 Advertisers

    … Instagram announced Thursday that it now has more than 500,000 advertisers, more than doubling its total over the past six months, and that more than 1.5 million businesses have converted to its new business profiles since that option was made available in June. The Facebook-owned photo- and video-sharing network introduced advertising last…

    David Cohen/ AllFacebookin Social- 18 readers -
  • Instagram Tweaking Call-to-Action Button, Video Link Ads

    … Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that it discovered via studies that its call-to-action button was not capturing…

    David Cohen/ AllFacebookin Social- 27 readers -
  • How to Boost Your Brand With Instagram for Business

    … Instagram has done it again. Earlier this year, it launched an algorithm that (somewhat controversially) placed the most individually relevant content at the beginning of each user’s feed. Now, Instagram has introduced a suite of business services to further solidify its standing as a legitimate and in-demand advertising business platform…

    AllFacebookin Social Facebook How To's- 16 readers -
  • Instagram Primes Advertisers for Rio 2016

    … According to a study by market research firm GfK, 80 percent of Instagram users plan to follow the 2016 Summer Olympic Games from Rio de Janeiro, with more than one-half planning to do so every day. This presents opportunities for advertisers, as an Instagram for Business blog post also pointed out that 52 percent of Instagram users use mobile…

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
  • Instagram Tops 500 Million Monthly Active Users, 300 Million Per Day

    … the everyday and the epic are always within reach. Thank you for your creativity, your openness and your passion for sharing your worlds with one another. We can’t wait to see what you create next. Instagram also addressed its advertisers in an Instagram for Business blog post: In a place of mobile discovery, authentic expression and creative inspiration…

    David Cohen/ AllTwitterin Facebook- 24 readers -
  • Instagram Introduces Business Profiles, Analytics, Promoted Posts

    … Instagram’s confirmed its worst-kept secret: the launch of business profiles, analytics and the ability to boost posts. The Facebook-owned photo- and video-sharing network announced in an Instagram for Business blog post that the tools for businesses will launch in the U.S. starting in June, with Australia and New Zealand to follow shortly…

    David Cohen/ AllFacebook- 30 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 22 readers -
  • Instagram Video Carousel Ads Now Available to All Advertisers

    … Instagram announced earlier this month that it was beta-testing the addition of video to carousel ads, and the feature was made available to all advertisers Friday. Carousel ads on Instagram can contain up to five elements—videos and photos—with videos capped at 60 seconds. Instagram said in an Instagram for Business blog post announcing…

    David Cohen/ AllFacebookin Facebook- 19 readers -
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