Instagram For Business

  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools. Instagram Stories launched last August and reached the 150 million DAU mark…

    David Cohen/ AllTwitterin Social- 14 readers -
  • How Instagram Users Shop for Tech Products

    …-related accounts are male, versus 44 percent female. The largest age group in this category is 25 through 34. “Tech-hungry Instagrammers” are active seven days per week and every day of the month, and the peak time for them is 8 a.m. to 10 a.m. PT. “Tech-savvy Instagrammers” have twice as many followers as average Instagram users and follow 2.6…

    David Cohen/ AllTwitterin Social Facebook How To's- 14 readers -
  • Instagram Users Can Finally Save Posts

    … to a private tab on users’ profiles, visible only to them. Facebook has allowed users to save posts since July 2014. Instagram added in an Instagram for Business blog post: For Instagrammers stumbling upon a business they want to remember, a new product they like or a memorable ad, they can now keep track of favorite posts right from their profile. Instagram users: What are your thoughts on this update? …

    David Cohen/ Inside Facebookin Social Facebook- 12 readers -
  • Instagram Adds Live Video, Disappearing Photos and Videos

    … globally “over the next few weeks,” adding: It’s easy to go live–just swipe right from feed to open the camera, tap the “Start Live Video” button and start sharing for up to one hour. Your friends may get a notification when you go live so they can tune in. While you’re live, you can pin a comment for everyone to see or turn comments off altogether…

    David Cohen/ AllTwitterin Social Facebook- 22 readers -
  • Instagram Adds Vertical Format for Photo, Video Ads

    … By David Cohen on Nov. 11, 2016 - 3:10 PM Advertising on Instagram has gone vertical. The Facebook-owned photo- and video-sharing network announced in an Instagram for Business blog post Friday that brands can now create photo and video ads in the vertical format, with up to a four-to-five aspect ratio. Instagram provided examples…

    David Cohen/ AllTwitter- 13 readers -
  • Instagram Tops 500,000 Advertisers

    … September, and it said some 1 billion actions have been taken on Instagram ads to date. Instagram said in an email to SocialTimes that the top five countries in terms of ad adoption are: U.S. Brazil U.K. Australia Canada And the top five verticals are: Consumer packaged goods E-commerce Retail Entertainment Technology Instagram added…

    David Cohen/ AllFacebookin Social- 12 readers -
  • Instagram Tweaking Call-to-Action Button, Video Link Ads

    … Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that it discovered via studies that its call-to-action button was not capturing…

    David Cohen/ AllFacebookin Social- 21 readers -
  • How to Boost Your Brand With Instagram for Business

    … Instagram has done it again. Earlier this year, it launched an algorithm that (somewhat controversially) placed the most individually relevant content at the beginning of each user’s feed. Now, Instagram has introduced a suite of business services to further solidify its standing as a legitimate and in-demand advertising business platform…

    AllFacebookin Social Facebook How To's- 15 readers -
  • Instagram Primes Advertisers for Rio 2016

    … According to a study by market research firm GfK, 80 percent of Instagram users plan to follow the 2016 Summer Olympic Games from Rio de Janeiro, with more than one-half planning to do so every day. This presents opportunities for advertisers, as an Instagram for Business blog post also pointed out that 52 percent of Instagram users use…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Instagram Tops 500 Million Monthly Active Users, 300 Million Per Day

    … the everyday and the epic are always within reach. Thank you for your creativity, your openness and your passion for sharing your worlds with one another. We can’t wait to see what you create next. Instagram also addressed its advertisers in an Instagram for Business blog post: In a place of mobile discovery, authentic expression and creative inspiration…

    David Cohen/ AllTwitterin Facebook- 17 readers -
  • Instagram Introduces Business Profiles, Analytics, Promoted Posts

    … you’ve already shared on Instagram and add a button encouraging people to take action. You can select a target audience or allow Instagram to suggest targeting for you. After that, your post will be promoted as an ad for any length of time you choose. Instagram Business Profiles Launch: Promote Posts from SocialTimes on Vimeo. Readers: What are your thoughts on Instagram’s new tools for businesses? …

    David Cohen/ AllFacebook- 25 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 14 readers -
  • Instagram Video Carousel Ads Now Available to All Advertisers

    … Instagram announced earlier this month that it was beta-testing the addition of video to carousel ads, and the feature was made available to all advertisers Friday. Carousel ads on Instagram can contain up to five elements—videos and photos—with videos capped at 60 seconds. Instagram said in an Instagram for Business blog post announcing…

    David Cohen/ AllFacebookin Facebook- 15 readers -
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