Instagram For Business

  • Full-Screen Ads Coming to Instagram Stories; Insights, Too

    … Instagram announced that Instagram Stories has reached 150 million daily active users, and those users will soon start seeing full-screen ads. The Facebook-owned photo- and video-sharing network also revealed the rollout of Stories insights within its Business Tools. Instagram Stories launched last August and reached the 150 million DAU mark…

    David Cohen/ AllTwitterin Social- 23 readers -
  • How Instagram Users Shop for Tech Products

    … With CES 2017 firing on all cylinders, Instagram did some research on how its users discover, learn about and buy tech products. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that 66 percent of respondents to its survey indicated interest in shopping via their smartphones—1.7 times higher than…

    David Cohen/ AllTwitterin Social Facebook How To's- 17 readers -
  • Instagram Users Can Finally Save Posts

    … to a private tab on users’ profiles, visible only to them. Facebook has allowed users to save posts since July 2014. Instagram added in an Instagram for Business blog post: For Instagrammers stumbling upon a business they want to remember, a new product they like or a memorable ad, they can now keep track of favorite posts right from their profile. Instagram users: What are your thoughts on this update? …

    David Cohen/ Inside Facebookin Social Facebook- 14 readers -
  • Instagram Adds Live Video, Disappearing Photos and Videos

    …. Meanwhile, disappearing photos and videos for friends and groups via Instagram Direct will begin rolling out globally Monday, and Instagram said in its blog post that Instagram Direct now has 300 million monthly active users, up from 80 million last year. Instagram provided the following instructions for creating and viewing disappearing photos…

    David Cohen/ AllTwitterin Social Facebook- 29 readers -
  • Instagram Adds Vertical Format for Photo, Video Ads

    … By David Cohen on Nov. 11, 2016 - 3:10 PM Advertising on Instagram has gone vertical. The Facebook-owned photo- and video-sharing network announced in an Instagram for Business blog post Friday that brands can now create photo and video ads in the vertical format, with up to a four-to-five aspect ratio. Instagram provided examples…

    David Cohen/ AllTwitter- 15 readers -
  • Instagram Tops 500,000 Advertisers

    … Instagram announced Thursday that it now has more than 500,000 advertisers, more than doubling its total over the past six months, and that more than 1.5 million businesses have converted to its new business profiles since that option was made available in June. The Facebook-owned photo- and video-sharing network introduced advertising last…

    David Cohen/ AllFacebookin Social- 16 readers -
  • Instagram Tweaking Call-to-Action Button, Video Link Ads

    … Instagram will roll out four advertising tweaks over the next month—three related to its call-to-action button and the fourth having to do with video link ads. The Facebook-owned photo- and video-sharing network said in an Instagram for Business blog post that it discovered via studies that its call-to-action button was not capturing…

    David Cohen/ AllFacebookin Social- 25 readers -
  • How to Boost Your Brand With Instagram for Business

    …. As Jim Squires, director of marketing operations at Instagram, told Marty Swant of SocialTimes parent Adweek: The way I envision this is that there are a lot of businesses on the platform that may be new to advertising, or not advertising yet, and this is a straightforward, easy way to start advertising on the platform. Whether you’re a novice…

    AllFacebookin Social Facebook How To's- 16 readers -
  • Instagram Primes Advertisers for Rio 2016

    … According to a study by market research firm GfK, 80 percent of Instagram users plan to follow the 2016 Summer Olympic Games from Rio de Janeiro, with more than one-half planning to do so every day. This presents opportunities for advertisers, as an Instagram for Business blog post also pointed out that 52 percent of Instagram users use…

    David Cohen/ AllFacebookin Social Facebook- 24 readers -
  • Instagram Tops 500 Million Monthly Active Users, 300 Million Per Day

    … the everyday and the epic are always within reach. Thank you for your creativity, your openness and your passion for sharing your worlds with one another. We can’t wait to see what you create next. Instagram also addressed its advertisers in an Instagram for Business blog post: In a place of mobile discovery, authentic expression and creative inspiration…

    David Cohen/ AllTwitterin Facebook- 20 readers -
  • Instagram Introduces Business Profiles, Analytics, Promoted Posts

    … Instagram’s confirmed its worst-kept secret: the launch of business profiles, analytics and the ability to boost posts. The Facebook-owned photo- and video-sharing network announced in an Instagram for Business blog post that the tools for businesses will launch in the U.S. starting in June, with Australia and New Zealand to follow shortly…

    David Cohen/ AllFacebook- 29 readers -
  • Instagram Partner Program Adds Media Buying Specialty

    … countries. Instagram announced in an Instagram for Business blog post that it now has more than 50 members in its Instagram Partner Program. SocialCode co-founder and CEO Laura O’Shaughnessy said in the blog post: We’re delighted to be designated by Facebook as both a technology and media partner for Instagram. The Instagram platform is driving…

    David Cohen/ AllFacebookin Social Content- 19 readers -
  • Instagram Video Carousel Ads Now Available to All Advertisers

    …) and Jeep (pictured below) in its blog post, saying: There are many ways to tell your story on Instagram. And now, for the first time, you have the ability to share a combination of static photos and video with carousel ads. The swipeable ad format lets businesses showcase three to five videos or photos within the same ad unit. That means you can use…

    David Cohen/ AllFacebookin Facebook- 18 readers -
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