Instagram Marketing

    • A Social Media Marketing Plan in 6 Easy Steps

      Social media continues to progress as a networking, listening, publishing, support, and promotion tool for businesses. Social media advertising is advancing, providing more methods and advanced targeting that is lowering the cost per engagement. The platforms for listening, responding, publishing, measuring, and executing campaigns are established and continue to provide great ...

      Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
    • What’s the Impact of a Micro vs. Macro-Influencer Strategies

      Influencer marketing lies somewhere in between the word-of-mouth colleague that you trust and the paid advertisement you put on a website. Influencers often have great ability to build awareness but range in their ability to actually influence prospects on a purchase decision. While it’s a more deliberate, engaging strategy to reach your core audience than a banner ad, influen ...

      Douglas Karr/ Marketing Technology Blog- 19 readers -
  • The 6 Roadblocks to Going Global with Your E-Commerce

    … The shift to omnichannel selling is widely apparent, most recently supported by Nike’s move to sell on both Amazon and Instagram. However, the switch to cross-channel commerce isn’t easy. Merchants and suppliers struggle to keep product information consistent and accurate across all platforms – so much so that 78% of merchants simply can’t keep…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Insights: Ad Creative that Drives ROI on Facebook and Instagram

    … Running effective Facebook and Instagram advertising campaigns requires excellent marketing choices and ad creative. Choosing the right visuals, ad copy, and calls-to-action will offer you the best shot at achieving campaign performance goals. In the market, there’s a lot of hype out there about quick, easy success on Facebook – first off, don’t…

    Marketing Technology Blogin Social- 17 readers -
  • Influencer Marketing: History, Evolution, and the Future

    … and friends. To quote Seth Godin, People can “smell the agenda of a leader”. This has never been more true when it comes to influencer marketing. To maintain fiercely loyal fans, you must love and believe in what you’re endorsing. Mari Smith quoted by John White, How the Rise of Influencers Like Lilly Singh and Andrew Bachelor Have Disrupted…

    Marketing Technology Blog- 16 readers -
  • Live Streaming Trends and Statistics

    … as of the development of this infographic, each with different advantages: Facebook Live – Over 360 million users watch Facebook Live regularly… but keep in mind that Facebook actively pushes live video, producing a ton of views but I question some of the engagement statistics. Live videos are watched three times longer than other video content…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • 7 Strategies to Increase Engagement on Instagram

    … For clients that want to increase awareness and grow a community of followers, visual marketing like Instagram has led the pack on engagement. In fact, 70% of Instagram users have looked up a brand on the platform, with 62% of users following a brand Tweet This! This infographic from M2 On Hold provides some facts, the opportunity, some setup…

    Douglas Karr/ Marketing Technology Blogin Social- 13 readers -
  • This is not an Influencer Marketing Strategy, Stop It!

    …. If you think this is a valid influencer marketing strategy – reaching out and interrupting me throughout the day – you’re wrong. Please be respectful of my time. If you’re going to reach out to me personally on social media, do it when I open the door to that conversation. Otherwise, just publish your message as normal – without personally tagging…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • When is the FTC Going to Cash In on Celebrity Endorsements?

    … disclosure before, but I’m still amazed at the number of influencers that neglect to share the monetary or trade relationship that they have with the companies they speak of. When I have a material connection with a company, I work to disclose that relationship on a few levels: Every piece of content I publish, whether a tweet or a full post, will have…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • Should Brands Take a Stance on Social Issues?

    … This morning, I unfollowed a brand on Facebook. Over the last year, their updates morphed into political attacks, and I no longer wished to see that negativity in my feed. For several years, I openly shared my political viewpoints. too. I watched as my following was transformed into more people that agreed with me while others who did not agree…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Validate Your Social Media Strategy Against this 8-Point Checklist

    Most of the companies who come to us for social media assistance look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing the authority your peop ...

    Douglas Karr/ Marketing Technology Blog- 36 readers -
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