Instagram Marketing

    • The Huge Statistics of Sports on Social Media

      If there’s one thing we could learn from the current online firestorm with the NFL, the media, and sports fans, it’s the impact of social media on the sports industry. Nielsen reports that through the first six weeks of the NFL season, viewership of games is down 7.5% year over year. I have little doubt that this is largely due to the reactions and subsequent conversations amp ...

      Douglas Karr/ Marketing Technology Blogin Social- 19 readers -
    • Social Media Marketing World | San Diego | Feb 28 – Mar 2, 2018

      It’s that time of year again to take a chunk of your budget and reserve some tickets for the best social media marketing conference in the country, Social Media Marketing World. Who Should Attend Social Media Marketing World? Experienced Social Media Marketers – This is the person whose job is to manage social media marketing and has been doing it for years, but is struggl ...

      Douglas Karr/ Marketing Technology Blog- 18 readers -
    • Social’s Media’s Road to Longevity under GDPR

      Spend a day walking around London, New York, Paris or Barcelona, in fact, any city, and you would have reason to believe that if you didn’t share it on social media, it didn’t happen. However, consumers in the UK and France are now alluding to a different future of social media altogether. Research reveals gloomy prospects for social media channels as only 14% of consumers are ...

      Marketing Technology Blog- 17 readers -
  • Instagram’s Most Important Statistics for Marketers

    … As long as there’s been social media, marketers have been trying to master how to best use social platforms to advance their brands. While platforms like Facebook and Twitter have long been obvious boons to brands, Instagram has proved much trickier. They were relatively late to introduce advertising and tracking features that marketers need…

    Relevance- 13 readers -
  • Humans Really Have to Get Better at Social Media

    … At a recent conference, I was having a discussion with other social media leaders about an unhealthy climate growing on social media. It’s not so much about the general political divisiveness, which is obvious, but about the stampedes of rage that charge whenever a controversial issue arises. I utilized the term stampede because that’s what we…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • The How and Why Guide To Using Instagram Stories

    … Okay, so it has been over a year now since Instagram first introduced Instagram Stories. Although many of us are avid users of the feature, a lot of businesses are failing to utilize this tool. But no fear, we have built this simple guide so businesses can fully understand the do’s and don’ts of Instagram stories and how to make them work for you…

    Relevance- 13 readers -
  • How Advocates Drive More Instagram Activity than Influencers

    …% of marketers are looking to level up their Instagram marketing. And they’re spending crazy money on advertising and influencer marketing. Ksenia Emelyanova, Marketing manager at X‑Cart The folks at X-Cart, the leading open source ecommerce platform, put together this comprehensive infographic on just how Instagram is impacting commerce. Perhaps…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • What’s the Impact of a Micro vs. Macro-Influencer Strategies

    … may not be worth the investment in time and energy. As with anything in marketing, it’s worth testing and optimizing with your campaign strategies. I think it’s also important to keep in mind that this was purely based on Instagram and not other mediums like blogging, podcasting, Facebook, Twitter, or LinkedIn. I believe a visual tool like…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • A Social Media Marketing Plan in 6 Easy Steps

    … know that social media has transitioned customer satisfaction to a public forum where our potential customers may read about a brand’s missteps. It’s a powerful engine for both the consumer and the business, but it can be frustrating and expensive without a great social media marketing plan. What is a Social Media Marketing Plan? To generate…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
  • The 6 Roadblocks to Going Global with Your E-Commerce

    … The shift to omnichannel selling is widely apparent, most recently supported by Nike’s move to sell on both Amazon and Instagram. However, the switch to cross-channel commerce isn’t easy. Merchants and suppliers struggle to keep product information consistent and accurate across all platforms – so much so that 78% of merchants simply can’t keep…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Insights: Ad Creative that Drives ROI on Facebook and Instagram

    … “selfie,” not professional magazine ads. Try to mirror the selfie quality of the rest of the content in the newsfeed, with a more home-grown vibe. This is less applicable on Pinterest, where the visual quality of the postings tends to be superior. Similarly, when it comes to photos of people, use images of people that seem attractive…

    Marketing Technology Blogin Social- 18 readers -
  • Influencer Marketing: History, Evolution, and the Future

    … and friends. To quote Seth Godin, People can “smell the agenda of a leader”. This has never been more true when it comes to influencer marketing. To maintain fiercely loyal fans, you must love and believe in what you’re endorsing. Mari Smith quoted by John White, How the Rise of Influencers Like Lilly Singh and Andrew Bachelor Have Disrupted…

    Marketing Technology Blog- 17 readers -
  • Live Streaming Trends and Statistics

    … and live allows reactions and discussion in real-time along with the ability to replay the video later. Facebook also plots users on its Facebook Live Map so you can find popular and local live-streams. Facebook Live is now possible by mobile, desktop, and on pages. Instagram Live Stories – About 200 million regular users watch Instagram live…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
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