Instagram Partner Program

  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 13 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … of its impressions during the first three months of 2016. Average cost per thousand impressions (CPM) slipped to $4.58 in January and an all-time average low of $3.88 in February before rebounding slightly to $4.19 in March. Average CPMs in the second half of 2015 were $7.04. The consumer-packaged-goods industry saw impressions rise 97 percent…

    David Cohen/ AllTwitterin Social- 14 readers -
  • Instagram Tops 200,000 Advertisers

    … Facebook campaigns. After the campaign ended, PetLove saw a 30 percent lower cost per install compared with other digital channels. And U.S.-based Framebridge—a company on a mission to make custom framing easy on you and your wallet—worked with Instagram Partner Ampush to attract new customers with the potential to be repeat or lifetime customers…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … roughly three times more on Instagram ads during the November and December holiday shopping season than they did during the summer and fall. CPG advertisers saw CPMs average $4.92 during the holiday shopping season, while fashion brands paid a whopping $16.93 for 1,000 impressions. However, fashion saw cost per engagement of $2.93, compared with $3.91…

    David Cohen/ AllTwitterin Social- 15 readers -
  • Instagram Ad Performance Similar to Facebook (Report)

    … How does advertising on Instagram compare with advertising on its parent company, Facebook? Nanigans, a Facebook Marketing Partner and member of the Instagram Partner Program, analyzed data from its clients that advertise on both social networks, from Aug. 1 through Oct. 31. Nanigans found that click-through rates were very similar, while ad…

    David Cohen/ AllTwitterin Social Facebook- 11 readers -
  • Third-Party Apps Losing Access to Instagram’s Feed

    … Instagram is overhauling its platform for developers, and one of its changes is the elimination of the feed application-programming interface, which allows third-party apps to access its feed. The Facebook-owned photo- and video-sharing network detailed its platform update in a blog post, also revealing a new review process for third-party…

    David Cohen/ AllFacebookin Facebook- 10 readers -
  • Pinterest Launches Visual Search: This Week in Social Media

    … more insight into the groups of people near their stores.” With Locations for Pages, businesses can “add dynamic ad copy, links and call-to-action buttons to their ads, so each ad is localized for its corresponding store.” Instagram Introduces the Instagram Partner Program: The Instagram Partner Program makes it “easier for advertisers of any size…

    Social Media Examinerin Social- 19 readers -
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