Instagram Partner Program

  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 22 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … Video ads were dominant on Instagram during the first quarter of 2016, according to a study of more than 2 billion Instagram ad impressions by Brand Networks. Brand Networks, an early member of the Instagram Partner Program, said 58 percent of the Instagram impressions it served during the first quarter were video ads, adding…

    David Cohen/ AllTwitterin Social- 18 readers -
  • Instagram Tops 200,000 Advertisers

    … Facebook campaigns. After the campaign ended, PetLove saw a 30 percent lower cost per install compared with other digital channels. And U.S.-based Framebridge—a company on a mission to make custom framing easy on you and your wallet—worked with Instagram Partner Ampush to attract new customers with the potential to be repeat or lifetime customers…

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … roughly three times more on Instagram ads during the November and December holiday shopping season than they did during the summer and fall. CPG advertisers saw CPMs average $4.92 during the holiday shopping season, while fashion brands paid a whopping $16.93 for 1,000 impressions. However, fashion saw cost per engagement of $2.93, compared with $3.91…

    David Cohen/ AllTwitterin Social- 28 readers -
  • Instagram Ad Performance Similar to Facebook (Report)

    … generating slightly higher CTRs, while prices trended higher for gaming advertisers. Nanigans also examined the performance of mobile application install ads on Instagram, finding that its 10 largest spenders in the category saw lower costs per install than Facebook, while spending just 4 percent less. Readers: What did you think of Nanigans’ findings? …

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • Third-Party Apps Losing Access to Instagram’s Feed

    …, get digital rights to media and share media using Web embeds. You can read the full terms here. Our goal is to provide a focused set of terms and processes that give clarity to the use cases we will support going forward. While this may require changes from many of you, we believe these changes will help maintain control for the community…

    David Cohen/ AllFacebookin Facebook- 16 readers -
  • Pinterest Launches Visual Search: This Week in Social Media

    …, periscope teleport, photo magic, pinterest profile, pinterest topic, pinterest visual search tool, securemysocial, social media news, touchsocial, tumblr messenging, vimeo coming soon pages, vimeo on demand, vimeo vip access codes, virtual reality, vr video, youtube cardboard option, youtube vr …

    Social Media Examinerin Social- 30 readers -
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