Instagram Partner Program

  • Instagram Partner Program Adds Media Buying Specialty

    … Instagram announced the addition of a media buying specialty to its Instagram Partner Program, joining ad tech, community management and content marketing. SocialCode and Resolution Media are Instagram’s initial expert partners in the media buying specialty, which is currently available only in the U.S., with plans to expand it to other…

    David Cohen/ AllFacebookin Social Content- 14 readers -
  • Video Ads Continue Surge on Instagram in Q1 (Report)

    … Video ads were dominant on Instagram during the first quarter of 2016, according to a study of more than 2 billion Instagram ad impressions by Brand Networks. Brand Networks, an early member of the Instagram Partner Program, said 58 percent of the Instagram impressions it served during the first quarter were video ads, adding…

    David Cohen/ AllTwitterin Social- 15 readers -
  • Instagram Tops 200,000 Advertisers

    …—with retailers around the world selling its watches in store. It’s not just major brands that are seeing success on Instagram. PetLove, an online store for pet products based in Brazil, wanted to increase downloads of its mobile application. After seeing success with Facebook ads, it ran a mobile app install ad on Instagram using the same targeting as its…

    David Cohen/ AllFacebookin Social Facebook- 21 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … roughly three times more on Instagram ads during the November and December holiday shopping season than they did during the summer and fall. CPG advertisers saw CPMs average $4.92 during the holiday shopping season, while fashion brands paid a whopping $16.93 for 1,000 impressions. However, fashion saw cost per engagement of $2.93, compared with $3.91…

    David Cohen/ AllTwitterin Social- 17 readers -
  • Instagram Ad Performance Similar to Facebook (Report)

    … How does advertising on Instagram compare with advertising on its parent company, Facebook? Nanigans, a Facebook Marketing Partner and member of the Instagram Partner Program, analyzed data from its clients that advertise on both social networks, from Aug. 1 through Oct. 31. Nanigans found that click-through rates were very similar, while ad…

    David Cohen/ AllTwitterin Social Facebook- 15 readers -
  • Third-Party Apps Losing Access to Instagram’s Feed

    … that let you print your photos and import an Instagram photo as a profile picture. Help brands and advertisers understand and manage their audience, develop their content strategy and get digital rights to media. Established apps in this space may apply for our newly announced Instagram Partner Program. Help broadcasters and publishers discover content…

    David Cohen/ AllFacebookin Facebook- 13 readers -
  • Pinterest Launches Visual Search: This Week in Social Media

    … more insight into the groups of people near their stores.” With Locations for Pages, businesses can “add dynamic ad copy, links and call-to-action buttons to their ads, so each ad is localized for its corresponding store.” Instagram Introduces the Instagram Partner Program: The Instagram Partner Program makes it “easier for advertisers of any size…

    Social Media Examinerin Social- 22 readers -
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