Instagram Targeting

  • Instagram In The News: A Roundup Of Recent Developments

    … It seems like every other day Instagram is making headlines. Whether it’s introducing new features for advertisers or redesigning the appearance of the site, Instagram’s rapid evolution has the marketing world buzzing. To help you keep up with all the recent Instagram developments, we’ve curated a list below of the news you need to know…

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  • Why Instagram Is Ripe For Direct Response Advertising

    … will be able to go directly from the ads that inspired purchase intent to a site where they can actually purchase that product. The best is yet to come While the John Lewis case study focuses solely on gender and age targeting, Instagram says advertisers will soon be able to reach users based on interests and other characteristics, thanks to targeting…

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