Instagram Targeting

  • Instagram In The News: A Roundup Of Recent Developments

    …. SocialTimes, “Instagram Adds Call-To-Action Buttons, More Relevant Ad Targeting” (6/2/2015) Instagram kicked off its summer of change by providing advertisers with a peek at upcoming features. Previews of call-to-action buttons gave brands a sense of how they could use Instagram to drive traffic to their sites with CTAs like “Shop Now” and “Sign Up…

    Nanigansin Social- 20 readers -
  • Why Instagram Is Ripe For Direct Response Advertising

    … will be able to go directly from the ads that inspired purchase intent to a site where they can actually purchase that product. The best is yet to come While the John Lewis case study focuses solely on gender and age targeting, Instagram says advertisers will soon be able to reach users based on interests and other characteristics, thanks to targeting…

    Nanigansin Social- 14 readers -
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