Instagram Video Ads

  • Facebook Video Advertising Rewind: Benchmarks and Trends from 2016 [SlideShare]

    …Direct response advertisers in all industries are harnessing the power of video ads to drive meaningful actions. Whether they aim to increase purchases, app downloads, or lead form submissions, marketers benefiting by increasing their video ad spend on Facebook, Audience Network and Instagram. As CMOs scale investment in video advertising, it’s…

    Nanigansin Social- 14 readers -
  • How Nike, Bose and Kohl’s Are Converting Customers With Video Ads

    …. As mobile advertising ramps up among retailers, so does spend towards mobile video ads. In Q1 2016, 26% more mobile ad spend was allocated to video formats in North America. That same quarter in Asia-Pacific, there was an astounding 46% increase in mobile video ad spend. These numbers indicate that now is the time to join in the retail video ad…

    Nanigansin Social Mobile How To's- 17 readers -
  • Instagram Video Ads Average 25 Seconds (Report)

    … ad on the platform at 25 seconds as of June, up from 15 seconds in January. In addition, the report found that 26 percent of Instagram ads were video ads in the second quarter of 2016, a 23 percent increase from January. The report showed that app install ads represented 26 percent of all impressions on Instagram in the second quarter, while…

    AllFacebookin Google Facebook- 28 readers -
  • 5 Digital Video Creative Tips For Entertainment Advertisers

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Video ads are tailor made for entertainment media brands looking to scale advertising ROI. They’re perfectly suited to capture people’s attention on mobile, tell a quick and compelling story, and inspire viewers…

    Nanigansin Social- 14 readers -
  • 3 Brands Winning Cross-Channel Advertising On Facebook And Instagram

    … Note: The brands featured herein are meant to serve as compelling examples, and are not Nanigans customers unless expressly noted. Running campaigns on Instagram is a no-brainer for Facebook advertisers, thanks to audience and targeting parity. Although marketers are free to run the same ads on both channels, it’s definitely worth experimenting…

    Nanigansin Social- 23 readers -
  • What Instagram Star Taylor Swift And Other Top Accounts Can Teach Advertisers

    … Instagram is a uniquely visual mobile channel. Because of this, it’s extremely important that advertisers generate quality creative that meets the high standards of its users. We’ve analyzed some of the most popular Instagram accounts to uncover lessons that marketers can apply to make direct response ads look just as appealing as the content…

    Nanigansin Social- 12 readers -
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