Installations

  • Why Stories Are a Losing Battle in Instagram’s War with Snapchat

    …? That could be a tougher sell. Bottom line With Stories, Instagram made it clear that it is trying to cut down Snapchat by imitating its features. However, because of Stories’ questionable advertising potential, Instagram’s shifting demographics and Instagram’s reputation as a curated platform, Instagram may find that it will have to get more creative to compete. Patrick Kirby is vice president of accounts and sales at video advertising company GlassView. …

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