Installs

  • Mobile App Installs Overtake Facebook and Instagram

    … to be downloaded and integrated into people’s daily routines.” Of the app install ad segment, gaming aps make up 61% of all the ad spend. Gaming is huge on smart phones and tablets, so this is really no surprise at all. All of this data comes from Kenshoo’s study that looked at global ad spend based on a sampling of more than 25 billion ad impressions, more than 250 million clicks, and over $100 million worth of social spend. The report can be seen HERE. Brought to you by Pace Lattin …

    Michael Levanduski/ Performance Marketing Insiderin Social Facebook- 15 readers -
  • Report: Paid App Installs Boost Organic Installs By 1.5x

    … Mobile marketing platform TUNE released a new report, which analyzed how paid application installs affect organic app installs. The report showed that paid app installs can boost organic app installs by 1.5 times across all app categories, and that depending on the specific app category, the boost can be as high as 16.6 times. In the context…

    AllTwitterin Mobile- 13 readers -
  • Pop! Slots Was August’s Top Trending Android Game in the U.S.

    … in the top three. Elsewhere, while Pokemon Go was the top trending Android game in the U.S. in July, the game fell out of the top 10 last month. Looking at the fall of Pokemon Go, SimilarWeb said the game is currently on the downward trend, with its install rate dropping from 13.61 percent during the first week of August (on average) to 12.01 percent…

    Inside Facebook- 8 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … interact with applications after first install. The top 100 apps, as ranked by Opera Mediaworks, revealed interesting data about user behavior. Monthly active users were down 5 percent compared with the first quarter of 2016, while daily active users increased by just over 4 percent. Time spent on using the top 100 apps increased across the board…

    Inside Facebook- 11 readers -
  • Pokemon Go Was the Top Trending Android Game in the U.S. in July

    … Heroes Super Saga, Outfit7 Limited’s Talking Tom Gold Run and Disney’s Disney Emoji Blitz completed the top five. Here’s the complete list of the top 10 trending Android games in the U.S. in July 2016: Pokemon Go NBA Live Mobile Farm Heroes Super Saga Talking Tom Gold Run Disney Emoji Blitz Dots & Co Rival Fire Pop! Slots—Slots Free Casino Big Bang Racing Word Search Readers: How many of July’s trending games do you play? …

    AllTwitterin Google YouTube- 8 readers -
  • Report: Each U.S. iPhone User Spent $35 on Apps Last Year

    … New data from app store optimization company SensorTower reveals U.S. iPhone users spent an average of $35 on apps in 2015, on both premium downloads and in-app purchases. Sensor Tower measured app installs on the estimated 110 million active iPhones in the U.S. in 2015, and found games accounted for the most downloads, at 10.5 game downloads…

    AllTwitter- 10 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … Brands that tested the waters of Instagram advertising in its early days were rewarded for their efforts, according to a new report from Kenshoo. The Facebook Marketing Partner found that advertisers’ share of clicks and application installs through advertising on Instagram in the fourth quarter of 2015 exceeded their shares of total ad…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • When Are Mobile App Users Most Active? The Answer Might Surprise You

    … Responsive marketing campaigns are key to retaining app users. But when is the best time to send messages prompting users back to the app? Data from AppsFlyer examines user behavior based on time of day and week, along with other valuable insights. The study data draws from more than 1.1 billion “non-organic” installs of over 6,000 apps from…

    AllTwitter- 20 readers -
Get the top posts daily into your mailbox!