Installs

  • Report: Paid App Installs Boost Organic Installs By 1.5x

    … Mobile marketing platform TUNE released a new report, which analyzed how paid application installs affect organic app installs. The report showed that paid app installs can boost organic app installs by 1.5 times across all app categories, and that depending on the specific app category, the boost can be as high as 16.6 times. In the context…

    AllTwitterin Mobile- 17 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … interact with applications after first install. The top 100 apps, as ranked by Opera Mediaworks, revealed interesting data about user behavior. Monthly active users were down 5 percent compared with the first quarter of 2016, while daily active users increased by just over 4 percent. Time spent on using the top 100 apps increased across the board…

    Inside Facebook- 13 readers -
  • Pokemon Go Was the Top Trending Android Game in the U.S. in July

    … Heroes Super Saga, Outfit7 Limited’s Talking Tom Gold Run and Disney’s Disney Emoji Blitz completed the top five. Here’s the complete list of the top 10 trending Android games in the U.S. in July 2016: Pokemon Go NBA Live Mobile Farm Heroes Super Saga Talking Tom Gold Run Disney Emoji Blitz Dots & Co Rival Fire Pop! Slots—Slots Free Casino Big Bang Racing Word Search Readers: How many of July’s trending games do you play? …

    AllTwitterin Google YouTube- 9 readers -
  • Report: Each U.S. iPhone User Spent $35 on Apps Last Year

    …, on average, per device. Photo and video apps came in second place, with an average of 3.4 app downloads per device. Games also accounted for the majority of the average per-device revenue last year, at $25. Music apps came in second place, accounting for $3.40 of the total average per-device revenue. In a blog post, Randy Nelson, head of mobile…

    AllTwitter- 14 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 18 readers -
  • When Are Mobile App Users Most Active? The Answer Might Surprise You

    … Responsive marketing campaigns are key to retaining app users. But when is the best time to send messages prompting users back to the app? Data from AppsFlyer examines user behavior based on time of day and week, along with other valuable insights. The study data draws from more than 1.1 billion “non-organic” installs of over 6,000 apps from…

    AllTwitter- 23 readers -
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