Installs

  • Report: Paid App Installs Boost Organic Installs By 1.5x

    … Mobile marketing platform TUNE released a new report, which analyzed how paid application installs affect organic app installs. The report showed that paid app installs can boost organic app installs by 1.5 times across all app categories, and that depending on the specific app category, the boost can be as high as 16.6 times. In the context…

    AllTwitterin Mobile- 21 readers -
  • Pop! Slots Was August’s Top Trending Android Game in the U.S.

    … trending Android game in the U.S. in August. In July, the game was No. 8 on the same chart. For August, SimilarWeb found that Pop! Slots had an install rate of 0.13 percent. On Aug. 16, the game had an average daily use time of 28 minutes. Pop! Slots was followed by Neowiz Games‘ Rio 2016 Olympic Games and Zynga‘s FarmVille: Tropic Escape…

    Inside Facebook- 16 readers -
  • Mobile App Users Are More Engaged Than Ever (Infographic)

    … events” are a much better indicator of long-term app use and should be your focus when trying to retain users. App open events such as login, registration, installation or rating an app all provide opportunities to retain customers who may be wavering. Session events such as game tutorial completion, content viewing or use of search features…

    Inside Facebook- 19 readers -
  • Pokemon Go Was the Top Trending Android Game in the U.S. in July

    … devices in the U.S. last month. By the first week of August, Pokemon Go had become the 10th-most-used application in the U.S., behind apps such as Facebook, YouTube, Facebook Messenger and Google. The game was installed on 13.61 percent of all Android devices in the U.S by the first week of August. EA’s NBA Live Mobile came in second on the top…

    AllTwitterin Google YouTube- 14 readers -
  • Report: Each U.S. iPhone User Spent $35 on Apps Last Year

    … New data from app store optimization company SensorTower reveals U.S. iPhone users spent an average of $35 on apps in 2015, on both premium downloads and in-app purchases. Sensor Tower measured app installs on the estimated 110 million active iPhones in the U.S. in 2015, and found games accounted for the most downloads, at 10.5 game downloads…

    AllTwitter- 16 readers -
  • Instagram Becomes a Force for Mobile App Advertising (Report)

    … drop in cost per install. Impressions were up 187 percent year-over-year. Clicks skyrocketed by 280 percent in the fourth quarter of 2015 versus the year-ago period. Cost per thousand impressions (CPMs) slipped 11 percent year-over-year. Cost per click fell 33 percent in the fourth quarter of 2015 compared with the fourth quarter of 2014. CTRs rose…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • When Are Mobile App Users Most Active? The Answer Might Surprise You

    … Responsive marketing campaigns are key to retaining app users. But when is the best time to send messages prompting users back to the app? Data from AppsFlyer examines user behavior based on time of day and week, along with other valuable insights. The study data draws from more than 1.1 billion “non-organic” installs of over 6,000 apps from…

    AllTwitter- 23 readers -
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