Instant Articles

  • Facebook Journalism Project: A Complete Guide

    …, will launch a test to explore offering free trials to engaged readers, right from within Instant Articles. This is the kind of work we want to do more of. We’ll also keep working on monetization options for partners, such as expanding our live ad break test to a wider group of partners and exploring ad breaks in regular videos. We’ll be launching…

    David Cohen/ AllTwitterin Social Facebook- 19 readers -
  • Facebook Under Fire: Do Marketers Care?

    …: Reach will decline 33 percent to 55 percent after the bug fix. Video, measuring completions: Video views to 100 percent will increase 35 percent after the bug fix. Instant Articles, time spent: Time spent will decline 7 percent after the bug fix. Analytics for Apps, referrals: Referrals will decline 6 percent after the bug fix. Interest lists…

    AllTwitterin Social Facebook- 15 readers -
  • 5 Proven Tips for Retaining Social Visits

    … revealed that it has lost one-half of its social traffic in the past 12 months. More important, it doesn’t seem to know the reason behind this. With social media sites like Facebook constantly tweaking their algorithms to favor advertisers and reduce organic reach and introducing features like Instant Articles to further retain people on their sites…

    Inside Facebookin Social Google Facebook- 11 readers -
  • Journalism 101, Facebook-Style

    … practices and guidelines from Facebook are meshed with case studies from journalists. Kerr said courses available at launch include “How Journalists Can Best Utilize Facebook and Instagram,” as well as installments on Facebook Live, 360 videos and photos and Instant Articles, adding: In addition to the Discover, Create and Engage modules, we have…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
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