Instant Coffee

Instant coffee, also called soluble coffee and coffee powder, is a beverage derived from brewed coffee beans. Instant coffee is commercially prepared by either freeze-drying or spray drying, after which it can be rehydrated. Instant coffee in a concentrated liquid form is also manufactured. Examples of popular instant coffee brands are Extra, Folgers, Maxwell House, Nescafé and Starbucks VIA.Advantages of instant coffee include speed of preparation (instant coffee dissolves instantly in hot water), lower shipping weight and volume than beans or ground coffee (to prepare the same amount of beverage), and long shelf life — though instant coffee can spoil if not kept dry.
Posts about Instant Coffee
  • Is Your Social Media Marketing Cart Before Your Horse?

    … higher up in the sales funnel, and its effect works best over time. Marketing on social media is less like instant coffee and more like slow-roasted whole beans. It takes longer, but can deliver more satisfying results. Social media marketing isn’t instant. Its effects are more “slow-roasted.” Understanding what social media marketing does not do…

    Mark Traphagen/ Marketing Landin Social Content Twitter- 16 readers -
  • Start Me Up! A profile of BRUU

    … sourced tea through your letterbox every month. What problem(s) does it solve? The problem is tea bags. If you drink coffee you know that fresh ground beans taste a lot better than off-the-shelf instant coffee. It's the reason why Costa and Starbucks have grown so fast. To us, teabags are like instant coffee. Convenient, cheap, readily available…

    Graham Charlton/ Econsultancyin Google Twitter- 18 readers -