• Rethink Social Media’s Impact on Traffic and Commerce

    … We continue to educate businesses on the myth of attribution and the under-reported impact that social media has across marketing efforts. Because technology is lacking and it’s difficult to attribute sales to social media does not mean that it doesn’t happen. In fact, the statistics speak to the opposite: 71% of consumers are more likely…

    Douglas Karr/ Marketing Technology Blog- 4 readers -