Instructional Design

Instructional Design (also called Instructional Systems Design (ISD)) is the practice of creating "instructional experiences which make the acquisition of knowledge and skill more efficient, effective, and appealing." The process consists broadly of determining the current state and needs of the learner, defining the end goal of instruction, and creating some "intervention" to assist in the transition. Ideally the process is informed by pedagogically (process of teaching) and andragogically (adult learning) tested theories of learning and may take place in student-only, teacher-led or community-based settings.
Posts about Instructional Design
  • Marketing Smarts Special: Mistakes Marketers Make and Lessons From Industry Experts [Podcast]

    … Strategies That Turn Customers Into Fans, was published in April of 2013 by McGraw-Hill. Twitter: @MackCollier LinkedIn: Mack Collier Kerry O'Shea Gorgone is instructional design manager, enterprise training, at MarketingProfs. She's also a speaker, writer, attorney, and educator. She hosts and produces the weekly Marketing Smarts podcast. To contact Kerry about being a guest on Marketing Smarts, send her an email, or you can find her on Twitter (@KerryGorgone), Google+, and her personal blog. …

    MarketingProfs- 12 readers -
  • Growing a Global Brand Community: Dell Software's Dave Hansen Talks to Marketing Smarts [Podcast]

    … by MarketingProfs. Dave Hansen, global vice-president and general manager of sales, marketing, and services at Dell Software. Kerry O'Shea Gorgone is instructional design manager, enterprise training, at MarketingProfs. She's also a speaker, writer, attorney, and educator. She hosts and produces the weekly Marketing Smarts podcast. To contact Kerry about being a guest on Marketing Smarts, send her an email, or you can find her on Twitter (@KerryGorgone), Google+, and her personal blog. …

    MarketingProfsin Twitter- 11 readers -
  • From B2C and B2B to H2H (Human to Human): Bryan Kramer Talks to Marketing Smarts [Podcast]

    Bryan Kramer is a sought-after speaker, social business strategist, and the CEO of PureMatter, one of Silicon Valley's fastest-growing agencies. He hosts From the Author's Point of View, a podcast series featuring interviews with authors, as well as #Substance, PureMatter's Luminary Video Series. I invited Bryan to Marketing Smarts to talk about his best-selling book, Human to Human #H2H.

    MarketingProfs- 6 readers -
  • Why Your Marketing Doesn't Work: Tamsen Webster Talks to Marketing Smarts [Podcast]

    … and published by MarketingProfs. Tamsen Webster, SVP of executive communications at Oratium, and executive producer of TEDxCambridge. Kerry O'Shea Gorgone is instructional design manager, enterprise training, at MarketingProfs. She's also a speaker, writer, attorney, and educator. She hosts and produces the weekly Marketing Smarts podcast. To contact Kerry about being a guest on Marketing Smarts, send her an email, or you can find her on Twitter (@KerryGorgone), Google+, and her personal blog. …

    MarketingProfsin Google Twitter- 3 readers -