Integral Ad Science

  • Types, Resources, and Solutions for Ad Fraud Detection

    … Fraud) – believe it or not, fraudsters can actually pay users less money to fill out forms than they do in getting paid for the conversion… resulting in fake, profitable leads. Ad Injection and AdWare Fraud – fraudsters utilize toolbars or malware to inject ads into the browsing experience of real users, producing more ad impressions and higher…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 27 readers -
  • Facebook Under Fire: Do Marketers Care?

    …: Reach will decline 33 percent to 55 percent after the bug fix. Video, measuring completions: Video views to 100 percent will increase 35 percent after the bug fix. Instant Articles, time spent: Time spent will decline 7 percent after the bug fix. Analytics for Apps, referrals: Referrals will decline 6 percent after the bug fix. Interest lists…

    AllTwitterin Social Facebook- 24 readers -
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