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Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect. For a company expected to earn $17 billion this year, maintaining the confidence of its advertisers is paramount to retaining its expected future position as the leader in attracting brand advertising dollars.
Facebook Wednesday announced several metrics-related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. The bugs affected organic reach in page insights, video watches, time spent on Instant Articles, referrals in Analytics for Apps and follower counts in interest lists.
… Nielsen, comScore and Integral Ad Science are now part of Facebook’s third-party verification partner program. The three companies will begin verifying ad viewability and attention metrics for photo and video ads on the social network “in the coming months,” joining Moat, which formed a video ads measurement partnership with Facebook last…