• Accelerating Your Pipeline with Automated Lead Generation

    … and ready to do business. Automated lead generation platforms offer a different approach where leads are instantly routed and often scored on their propensity to close. With a clean database and the appropriate firmagraphics, a lead database can be transformed into a process that helps your marketing and sales team recognize the strategies…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 5 Dimensions of Marketing Operations Excellence

    … and the team at Integrate put together this fun infographic, the Marketing Operations Skill Game, on the 5 pivotal dimensions that ensure marketing operations excellence. What Makes Marketing Operations Successful? Marketing Alignment – Marketing Operations must closely collaborate with all adjacent teams ens manage the tools and technology…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 13 readers -
  • The Cause and Staggering Consequences of Data Issues

    … it’s inaccurate and a staggering 80% say they have risky phone contact records! Dirty data is the silent killer of marketing campaigns. It makes you look bad, depresses the impact of great content and offers, and can put your brand, reputation and domain at risk (or worse). Ignore this report and its implications for your business at your peril…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • The Future of MarTech

    … many valuable takeaways from MarTech, one point of unanimous agreement among participants was the need for a MarTech strategy. CMOs and marketing organizations cannot afford to piece-meal their marketing technology, people and process. They need an integrated strategy in place to drive and measure results. The future of MarTech has arrived. As a CMO, I am glad to have a front seat on the MarTech rollercoaster. © 2014 DK New Media. …

    Marketing Technology Blogin Social EMail Content Google- 9 readers -
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