• Accelerating Your Pipeline with Automated Lead Generation

    … that are working – from campaign ideation through to optimization. Integrate produced this infographic to demonstrate two paths that exist for marketers when it comes to their prospect and customer generation strategies: Common Roadblocks exist in a manual lead generation process. They result in many inefficiencies and an inability to measure return…

    Douglas Karr/ Marketing Technology Blog- 11 readers -
  • 5 Dimensions of Marketing Operations Excellence

    … and the team at Integrate put together this fun infographic, the Marketing Operations Skill Game, on the 5 pivotal dimensions that ensure marketing operations excellence. What Makes Marketing Operations Successful? Marketing Alignment – Marketing Operations must closely collaborate with all adjacent teams ens manage the tools and technology…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 11 readers -
  • The Cause and Staggering Consequences of Data Issues

    …. Matt Heinz, President of Heinz Marketing Be sure to follow Matt and Integrate on Twitter – they’ll be having a TweetChat on the topic of Data Quality on February 19th. Findings from the Integrate Data Index include: Duplicate data (15%), invalid values/ranges (10%) and missing fields (8%) are the most prevalent data quality issues. Invalid…

    Douglas Karr/ Marketing Technology Blog- 8 readers -
  • The Future of MarTech

    … technology more effectively Scott also weighed in on MarTech’s impact on marketing budgets, emphasizing that “All indications are that marketing is going to keep increasing its investments in technology at a significant level.” In fact, at the MarTech Conference, Laura McClellan, senior analyst at Gartner Group, updated her prediction that CMOs would…

    Marketing Technology Blogin Social EMail Content Google- 7 readers -
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