Integrate

  • Accelerating Your Pipeline with Automated Lead Generation

    … Few companies have the sales power to call on every prospect available. That means that it’s often left to chance or a gut feeling on which prospects that you should spend the most time with. More often than not, this spells disaster for companies. They spend time on prospects that will never convert while they may have leads that are hot…

    Douglas Karr/ Marketing Technology Blog- 13 readers -
  • 5 Dimensions of Marketing Operations Excellence

    … and the team at Integrate put together this fun infographic, the Marketing Operations Skill Game, on the 5 pivotal dimensions that ensure marketing operations excellence. What Makes Marketing Operations Successful? Marketing Alignment – Marketing Operations must closely collaborate with all adjacent teams ens manage the tools and technology…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 13 readers -
  • The Cause and Staggering Consequences of Data Issues

    …. Matt Heinz, President of Heinz Marketing Be sure to follow Matt and Integrate on Twitter – they’ll be having a TweetChat on the topic of Data Quality on February 19th. Findings from the Integrate Data Index include: Duplicate data (15%), invalid values/ranges (10%) and missing fields (8%) are the most prevalent data quality issues. Invalid…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • The Future of MarTech

    … The present and future of Marketing Technology was debated and captured at the inaugural MarTech Conference in Boston. It was a sold-out event that brought together diverse thought leaders in the MarTech world. In advance, I had the opportunity to connect with the conference chair, Scott Brinker, to discuss the industry’s evolution and how…

    Marketing Technology Blogin Social EMail Content Google- 9 readers -
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