Integrate

  • Demandbase + Integrate: Identify Decision-Makers in Target Accounts

    … what you pay for. Because our solution works so quickly, marketers can act on leads instantly and sales people no longer have to spend time hunting for the right person in their target accounts. Jeremy Bloom, CEO of Integrate The integration injects leads automatically into your Marketing Automation System, allowing you to nurture or qualify leads using your existing process. Additional details on the survey results and the Demandbase Integrate partnership is found in this infographic they produced: …

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Accelerating Your Pipeline with Automated Lead Generation

    … Few companies have the sales power to call on every prospect available. That means that it’s often left to chance or a gut feeling on which prospects that you should spend the most time with. More often than not, this spells disaster for companies. They spend time on prospects that will never convert while they may have leads that are hot…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • 5 Dimensions of Marketing Operations Excellence

    …. As Nadim Hossein of BrightFunnel wrote a year ago: As marketing eats more and more of the sales cycle, these technologies are at the center. And this means that marketing operations becomes an increasingly strategic role — slotting itself at the intersection of marketing analytics and decision-making and revenue generation tactics. David Crane…

    Douglas Karr/ Marketing Technology Blogin Affiliate- 13 readers -
  • The Cause and Staggering Consequences of Data Issues

    …. Matt Heinz, President of Heinz Marketing Be sure to follow Matt and Integrate on Twitter – they’ll be having a TweetChat on the topic of Data Quality on February 19th. Findings from the Integrate Data Index include: Duplicate data (15%), invalid values/ranges (10%) and missing fields (8%) are the most prevalent data quality issues. Invalid…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • The Future of MarTech

    … the role of Chief Marketing Technologist has become the must-have role within marketing organizations around the globe. In our conversation, Scott emphasized, ironically: The biggest challenge to the adoption of MarTech, is more human than technical. Marketing technologies have enabled new ways for marketers to manage their organizations and spend…

    Marketing Technology Blogin Social EMail Content Google- 9 readers -
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