Integrate Seo Into Pr

  • Do PR Pros Need to Know How to Market (and Vice Versa)?

    … Once upon a time, there were PR professionals, and there were marketing professionals. PR pros focused on writing press releases and getting media mentions. Marketing experts handled the content and marketing campaigns. Never did the twain meet. These days, it’s another story. There’s plenty of overlap among PR, marketing, social media…

    Susan Payton/ Vocus Blog- 12 readers -
  • 6 Ways to Integrate SEO without Sacrificing PR Quality

    … engines. You create content that your stakeholders are looking for, and at the same time build titles that match search requests, such as “How do I integrate SEO and PR?” 3. Inherently shareable content You want stakeholders to recognize and share your content. This creates earned media and word of mouth, the currency that makes PR efforts work…

    Geoff Livingston/ Vocus Blogin SEO- 13 readers -
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