Integrate Seo Into Pr

  • Do PR Pros Need to Know How to Market (and Vice Versa)?

    … Once upon a time, there were PR professionals, and there were marketing professionals. PR pros focused on writing press releases and getting media mentions. Marketing experts handled the content and marketing campaigns. Never did the twain meet. These days, it’s another story. There’s plenty of overlap among PR, marketing, social media…

    Susan Payton/ Vocus Blog- 12 readers -
  • 6 Ways to Integrate SEO without Sacrificing PR Quality

    … a practitioner to over-focus on ranking and link-building, and miss building better relationships with her/his stakeholder. While important to pay attention to the ever-evolving world of search, I don’t think any well-grounded PR practitioner would place a search algorithm above strong relationships with their customers. Google agrees. That’s why Matt…

    Geoff Livingston/ Vocus Blogin SEO- 14 readers -
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