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… Once upon a time, there were PR professionals, and there were marketing professionals. PR pros focused on writing press releases and getting media mentions. Marketing experts handled the content and marketing campaigns. Never did the twain meet. These days, it’s another story. There’s plenty of overlap among PR, marketing, social media…
Public relations is an oft-debated discipline. Just look at PRSA’s most recent attempt to define the discipline and the controversy it caused. Perhaps even more controversial is the mixing of public relations and SEO. Certainly, public relations and SEO are now working together as tactics. They share many of the same criteria for success, specifically third party conversations to build trust.