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Businesses work hard to produce quality products and services. But, after you spend so much time and energy designing a product, how do you get your creation in front of the right people? Advertising and marketing is a broad topic area that seems to expand every day as more digital platforms emerge.
… Any comprehensive marketing strategy should include a smart integration of owned, paid and earned media. In today’s online world, just about anyone can publish content, and businesses should take full advantage of this opportunity. By creating excellent content and using paid promotion to spread the word, you already have the building blocks…