Integrated Marketing

  • Two Hats Are Better Than One: Maintaining an Integrated Approach to Seemingly Siloed Work

    … emerge in response to media evolving (think: user experience design, personalization, ad targeting, native advertising and sponsored content). And coupled with that, to little surprise, the rise of content marketing. So, hats off to editorial and marketing staff everywhere – but only if they’ve integrated their efforts more despite working in what…

    Relevance- 7 readers -
  • How An Integrated Marketing Campaign Can Help Your Business

    … both offline and offline, the use of integrated marketing channels is key. Integrated marketing campaigns include a combination of marketing channels being utilized and supporting one another to reach a common, shared goal. For most businesses to achieve their outlined business objective there needs to be cross-channel collaboration with consistent…

    ROI Factor Blogin EMail How To's- 11 readers -
  • 7 Integrated Digital Marketing Questions Answered

    Running digital channels in silos to get short term results works, but if you’re set on exceeding expectations in the long term, an integrated strategy is the only way to grow. These four marketers tell us how and why cross channel marketing creates better opportunities for brands. Why should we avoid standalone SEO? When SEO first hit the mainstream it was all about puttin ...

    Jacky Lovato/ MediaVision- 13 readers -
  • Where Social Media and SEO Fit in Today’s Content Marketing Mix

    … of incorporating an integrated approach that leverages the best of search, social media and content marketing, while dispelling some of the myths that keep integrated efforts apart. Be the Best Answer Optimized, socialized, publicized and influencer activated content is essential for reaching information hungry, multi-tasking audiences who are bombarded…

    Lee Odden/ TopRank®in Social SEO Content- 39 readers -
  • What Measures Marketers Need to Take to Succeed Online

    … on traditional marketing like print advertisements or radio and television commercials, also focus on digital marketing channels that will help your business grow online. Integrated marketing combines the old modes of advertising with today’s technology through email marketing campaigns, blogging, and social media channels like Facebook or Twitter…

    Marketing Technology Blogin EMail- 10 readers -
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    … clips of customers using “Hut, Hut!” football calls to incorporate into their 2013 Super Bowl commercial. This print ad is part of a multimillion dollar integrated B2B campaign. The ads were distributed in Bloomberg BusinessWeek, Forbes, Fortune, Inc., The New York Times and The Wall Street Journal. Sprint also ran digital and TV ads during…

    TopRank®in Content- 30 readers -
  • Advanced Social Media Lessons from the Best in the NBA

    …, especially with the extensive targeting that Facebook ads offer now. You can actually use Facebook ads to remind people to look for your email, or even for a direct mail campaign. These highly targeted campaigns are a great option as a secondary marketing tactic to reinforce the primary, more traditional tactics. This looks like the beginning…

    Jay Baer/ Convince and Convertin Social Facebook- 6 readers -
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