Integrated Marketing

  • How An Integrated Marketing Campaign Can Help Your Business

    … both offline and offline, the use of integrated marketing channels is key. Integrated marketing campaigns include a combination of marketing channels being utilized and supporting one another to reach a common, shared goal. For most businesses to achieve their outlined business objective there needs to be cross-channel collaboration with consistent…

    ROI Factor Blogin EMail How To's- 14 readers -
  • 7 Integrated Digital Marketing Questions Answered

    … Running digital channels in silos to get short term results works, but if you’re set on exceeding expectations in the long term, an integrated strategy is the only way to grow. These four marketers tell us how and why cross channel marketing creates better opportunities for brands. Why should we avoid standalone SEO? When SEO first hit…

    Jacky Lovato/ MediaVisionin Paid Search- 16 readers -
  • Where Social Media and SEO Fit in Today’s Content Marketing Mix

    … of incorporating an integrated approach that leverages the best of search, social media and content marketing, while dispelling some of the myths that keep integrated efforts apart. Be the Best Answer Optimized, socialized, publicized and influencer activated content is essential for reaching information hungry, multi-tasking audiences who are bombarded…

    Lee Odden/ TopRank®in Social SEO Content- 43 readers -
  • What Measures Marketers Need to Take to Succeed Online

    … on traditional marketing like print advertisements or radio and television commercials, also focus on digital marketing channels that will help your business grow online. Integrated marketing combines the old modes of advertising with today’s technology through email marketing campaigns, blogging, and social media channels like Facebook or Twitter…

    Marketing Technology Blogin EMail- 12 readers -
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    … How many times has traditional media been pronounced dead in the past decade? We’ve lost count, right? While there is no denying that TV, newspapers and radio have lost a ton of ground to digital, the fact of the matter is traditional media still matters. Even to digital marketers. In fact, some marketers are finding that traditional media…

    TopRank®in Content- 34 readers -
  • How Century 21 Creates Award-Winning Real-Time Social Media

    Earbud Giveaway For the launch of earlier this week, we’re giving away a pair of $600 earbuds! Visit the website, poke around to discover new podcasts, and enter to win. The site gives you the ability to search for new podcasts based on the topic or even based on the host’s name(s)! Franchise Flexibility No one is going to buy a house on Facebook.

    Jay Baer/ Convince and Convert- 5 readers -
  • What You Probably Don’t Know about Advanced Facebooks Ads

    Digging in to Advanced Facebook Ads When Jon Loomer started digital marketing with the NBA in the early 2000s, it was a race to delete negative comments. But the current digital client is a whole other ballgame. Now he teaches marketers advanced techniques for using Facebook to enhance their earned, and more often their paid, media presences.

    Jay Baer/ Convince and Convert- 11 readers -
  • Advanced Social Media Lessons from the Best in the NBA

    …Constant Evolution Many of our guests have been working in social at their respective companies for a few years. Occasionally, we have a guest who is new to his/her brand, and we get a peek at the first 100 days in a position like this. Today, we have the opposite: Jeramie McPeek has been in charge of the Phoenix Suns‘ digital presence for 23…

    Jay Baer/ Convince and Convertin Social Facebook- 8 readers -
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