Integrated Marketing

  • How An Integrated Marketing Campaign Can Help Your Business

    … both offline and offline, the use of integrated marketing channels is key. Integrated marketing campaigns include a combination of marketing channels being utilized and supporting one another to reach a common, shared goal. For most businesses to achieve their outlined business objective there needs to be cross-channel collaboration with consistent…

    ROI Factor Blogin EMail How To's- 19 readers -
  • 7 Integrated Digital Marketing Questions Answered

    … Running digital channels in silos to get short term results works, but if you’re set on exceeding expectations in the long term, an integrated strategy is the only way to grow. These four marketers tell us how and why cross channel marketing creates better opportunities for brands. Why should we avoid standalone SEO? When SEO first hit…

    Jacky Lovato/ MediaVisionin Paid Search- 19 readers -
  • Where Social Media and SEO Fit in Today’s Content Marketing Mix

    … of incorporating an integrated approach that leverages the best of search, social media and content marketing, while dispelling some of the myths that keep integrated efforts apart. Be the Best Answer Optimized, socialized, publicized and influencer activated content is essential for reaching information hungry, multi-tasking audiences who are bombarded…

    Lee Odden/ TopRank®in Social SEO Content- 46 readers -
  • What Measures Marketers Need to Take to Succeed Online

    … customer attention is more challenging than ever before as that attention is spread amongst many channels, devices, and platforms. To make it even more challenging, traditional broadcast messages are no longer effective. Customers want relevant messages reaching them via their choice of medium and delivered as a conversation. Mike Dover, co-author…

    Marketing Technology Blogin EMail- 13 readers -
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    … clips of customers using “Hut, Hut!” football calls to incorporate into their 2013 Super Bowl commercial. This print ad is part of a multimillion dollar integrated B2B campaign. The ads were distributed in Bloomberg BusinessWeek, Forbes, Fortune, Inc., The New York Times and The Wall Street Journal. Sprint also ran digital and TV ads during…

    TopRank®in Content- 44 readers -
  • Advanced Social Media Lessons from the Best in the NBA

    …, especially with the extensive targeting that Facebook ads offer now. You can actually use Facebook ads to remind people to look for your email, or even for a direct mail campaign. These highly targeted campaigns are a great option as a secondary marketing tactic to reinforce the primary, more traditional tactics. This looks like the beginning…

    Jay Baer/ Convince and Convertin Social Facebook- 8 readers -