Integrated Marketing

  • Two Hats Are Better Than One: Maintaining an Integrated Approach to Seemingly Siloed Work

    … emerge in response to media evolving (think: user experience design, personalization, ad targeting, native advertising and sponsored content). And coupled with that, to little surprise, the rise of content marketing. So, hats off to editorial and marketing staff everywhere – but only if they’ve integrated their efforts more despite working in what…

    Relevance- 27 readers -
  • How An Integrated Marketing Campaign Can Help Your Business

    … both offline and offline, the use of integrated marketing channels is key. Integrated marketing campaigns include a combination of marketing channels being utilized and supporting one another to reach a common, shared goal. For most businesses to achieve their outlined business objective there needs to be cross-channel collaboration with consistent…

    ROI Factor Blogin EMail How To's- 21 readers -
  • 7 Integrated Digital Marketing Questions Answered

    … Running digital channels in silos to get short term results works, but if you’re set on exceeding expectations in the long term, an integrated strategy is the only way to grow. These four marketers tell us how and why cross channel marketing creates better opportunities for brands. Why should we avoid standalone SEO? When SEO first hit…

    Jacky Lovato/ MediaVisionin Paid Search- 25 readers -
  • Where Social Media and SEO Fit in Today’s Content Marketing Mix

    … is the Condiment, Not the Sandwich More than keywords and links, search engine optimization is an important part of the success equation when it comes to content marketing. While SEO has traditionally been able to drive online marketing performance on its own, search engine updates to address content quality and the more conversational nature of search…

    Lee Odden/ TopRank®in Social SEO Content- 47 readers -
  • What Measures Marketers Need to Take to Succeed Online

    … on traditional marketing like print advertisements or radio and television commercials, also focus on digital marketing channels that will help your business grow online. Integrated marketing combines the old modes of advertising with today’s technology through email marketing campaigns, blogging, and social media channels like Facebook or Twitter…

    Marketing Technology Blogin EMail- 15 readers -
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    … is a becoming a great platform for engaging buyers. Consider brands like Doritos, Coca-Cola and others that are asking for consumers to submit short video clips via their company websites and social media channels. Those clips are curated into commercials that are airing during major events like the SuperBowl and the Academy Awards. In fact, 20% of ads…

    TopRank®in Content- 49 readers -
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