Integrated Marketing

  • How An Integrated Marketing Campaign Can Help Your Business

    … both offline and offline, the use of integrated marketing channels is key. Integrated marketing campaigns include a combination of marketing channels being utilized and supporting one another to reach a common, shared goal. For most businesses to achieve their outlined business objective there needs to be cross-channel collaboration with consistent…

    ROI Factor Blogin EMail How To's- 21 readers -
  • 7 Integrated Digital Marketing Questions Answered

    … Running digital channels in silos to get short term results works, but if you’re set on exceeding expectations in the long term, an integrated strategy is the only way to grow. These four marketers tell us how and why cross channel marketing creates better opportunities for brands. Why should we avoid standalone SEO? When SEO first hit…

    Jacky Lovato/ MediaVisionin Paid Search- 23 readers -
  • Where Social Media and SEO Fit in Today’s Content Marketing Mix

    … with new messages every day. In order for brands to be credible and prominent on the search and social web for their customers, they’ll need to understand the best of each discipline and how to put them together. SEO can deliver content-rich answers to buyers at the moment of need, and social media can provide the means to connect and engage. Both…

    Lee Odden/ TopRank®in Social SEO Content- 46 readers -
  • What Measures Marketers Need to Take to Succeed Online

    …. Today’s customers are transitioning online to connect with brands. These avenues not only enable you to improve your overall reach, but increase your chances of connecting with a wider audience. Create a Relevant Content Strategy Building a digital presence is about leaving a digital footprint and being found by potential customers. In today’s…

    Marketing Technology Blogin EMail- 13 readers -
  • Traditional Media for Content Marketing: Pros, Cons, Examples and Best Practices

    … creators beyond traditional studios, the entertainment space is in full upheaval.” — George Deeb, 20 Digital Trends for 2015 “Take one example: The banner campaign. I kind of gave up on that a few years ago to tell you the truth. In B2B, it’s like buying eyeballs. It just wasn’t successful, but now you can actually use it reverse IP and actually target…

    TopRank®in Content- 47 readers -
  • What You Probably Don’t Know about Advanced Facebooks Ads

    … and budget. The Big Two:Jon Loomer What’s your one tip for becoming a social pro? “Look at your content from the perspective of your customer.” If you wouldn’t want to buy it or interact with that ad, then why are you expecting someone else to do something different? If you could do a Skype call with any person, who would it be? Robin Yount, of the Milwaukee Brewers. Jon’s love for baseball is part of what ultimately drove him to do what he does. See you next week! …

    Jay Baer/ Convince and Convertin Social Facebook Twitter- 19 readers -
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