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Before you start communicating with the world about your business, it’s essential that you have a plan. This blueprint, called an integrated marketing communication (IMC) plan, needs to outline the different ways an organization will communicate about itself, products, or services. It’s an effective roadmap for your marketing teams during implementation, to avoid any internal a ...
… of the integrated marketing communication firm Arment Dietrich. She is also the author of “Spin Sucks: Communication and Reputation Management in the Digital Age” and “Marketing in the Round” and co-host of the weekly podcast Inside PR. The Spin Sucks blog has become one of the most respected blog in the PR and marketing world. Over the years, Spin…