Integrated Marketing Strategy

  • How To Cure The Summertime Inbound Marketing Blues

    …. Here are some suggestions on how you can cure the summertime inbound marketing blues. Catch up on your education and certifications There is no shortage of opportunities to learn new sales and marketing tactics and catch up on certifications that are required for your job. I have two of HubSpot's free certifications on my to-do list this summer…

    John Beveridge/ The Inbound Growth Blog- 21 readers -
  • How To Nail Your Marketing Strategy Basics

    … ways you will sell your products. I'm a strong advocate of an integrated marketing strategy - in other words, don't put all your eggs in one basket. Here are some thoughts to consider when deciding which marketing strategies you will pursue: In my opinion, all services businesses should have an inbound marketing/content marketing channel. Why…

    John Beveridge/ The Inbound Growth Blogin Affiliate How To's- 18 readers -
  • 4 Must-Do Growth Strategies for 2015

    … newsletter as an alternative to an image-rich HTML newsletter. Click rates were 4 times higher for the plain-text email! That's a good example of how iterating your growth tactics based on data improves results. If you're not using internet marketing software (and you should be), Google Analytics and Google Webmaster offer free analytic packages…

    John Beveridge/ The Inbound Growth Blogin SEO Content Google- 10 readers -
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