• gShift: A Case Study in SaaS Onboarding Best Practices

    … to customize and bring our clients aboard their platform. Here’s a break down: gShift Help Center – Includes Getting Started guides, Using gShift guides, Agency guides, Keyword Reports, Beacons & Dashboards, kontextURLs Guide, Site Audits, Integrations, Product Updates, and Training Resources. gShift Industry Guides – Utilization of the platform…

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • Social Listening Is Key, but What Should Brands Be Listening for?

    … “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen R. Covey, the brains behind The Seven Habits of Highly Effective People, was spot-on. Many marketing leaders and teams make this mistake when approaching social programs. As both a chief marketing officer and a leader at a social software…

    AllTwitterin Social- 25 readers -
  • Integrations (and Metaservices) For The Win

    … noticing these integration-driven businesses, I saw them everywhere. Sure, Facebook and Google (and all the platforms) have been integrators forever, but they fail to solve more specific and/or bespoke problems inherent to individual use cases. Across online marketing, for example, tools like AppBoy, ZenDesk, and MailChimp lead with their metaservice…

    John Battelle's Search Blogin Facebook- 4 readers -
  • 15 Ways to Build Your Email List With Facebook

    … email list? Well, you can. There are more than dozen different ways to do it. So without further ado, let’s start building your email list with Facebook: Optimize your Facebook page 1) Add an opt-in form “tab”, or app to your Facebook page This is easier to do than you’d think. It takes less than 20 minutes to set up. Here are the steps: Log…

    Pam Neely/ GetResponse Blogin Social EMail Facebook- 9 readers -
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