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… refine the tactics aimed at getting their intellectual capital discovered by their audience – in their case, a challenge that is made more difficult by the fact that they target a highly specialized demographic of affluent Americans with investable assets between $250,000 and $10 million. Here’s how they do it. It’s personal The first step in rising…
This past Saturday I gave a presentation at Measurecamp in London about the topic of ROI. This is something that has been at the top of my mind recently as I have been working on some projects to help paid search advertisers easily determine the return on their investment for their e-commerce websites.