Intellectual Property

Intellectual property (IP) rights are the legally recognized exclusive rights to creations of the mind. Under intellectual property law, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, and artistic works; discoveries and inventions; and words, phrases, symbols, and designs. Common types of intellectual property rights include copyright, trademarks, patents, industrial design rights, trade dress, and in some jurisdictions trade secrets.
Posts about Intellectual Property
  • You can fool Amazon some of the time

    …. Amazon received an email from a law firm claiming that a replacement toothbrush head sold by a third-party vendor was in violation of intellectual property. This was no small vendor either. The item was a big seller on Amazon and the company saw a $200,000 drop in profits after Amazon dropped them after the email. As it turns out, the law firm…

    Greg's Corner- 15 readers -
  • The Summer Olympics Are Not Winning Gold on Social Media

    … out of touch and overly restrictive. The organization can reverse this by trimming its list. Protecting intellectual property in the social media age The USOC’s impulse to protect trademarked terms is correct in some respects. It wouldn’t be right if Geico, for instance, could use Prudential’s “Get a piece of the rock” tagline. Likewise, if a brand…

    AllTwitterin Social YouTube- 28 readers -
  • What Marketers Need to Know about Protecting Intellectual Property

    … As marketing—and all other business activities — have become increasingly reliant on technology, protecting intellectual property has become a top priority for successful companies. That’s why every marketing team must understand the basics of intellectual property law. What is Intellectual Property? The American legal system provides certain…

    Marketing Technology Blog- 24 readers -
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