Intelligence

  • Lifting the lid of the search box: Excel tips for search marketers

    … modelling applied to individuals, digital transformation and the lessons that search engines could give to other businesses… This month, I was keen to be more tactical, and explore a little bit further the capabilities of the beloved Excel when it comes to making sense of large amount of data. Picture that emotion Advertising is all about creating…

    State of Digital- 13 readers -
  • Skyrocket ROI with Top Performing Ads

    … The best strategy for making any marketing campaign is to only use what works. Sounds great, but how do you figure out what works? In performance marketing, it is incredibly important to split-test creatives, even different elements of your creatives in order to optimize CTR. The only problem is that split-testing ads takes time and costs…

    Tom Fang/ iPyxel Creationsin Affiliate- 9 readers -
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