- Our Blog
… The motivational quote encourages us to “think outside the box”… But for once, I want you to think behind the box. Have you ever thought about the cogs, bots, artificial intelligence and other algorithms that are getting in motion every time someone hits the “search” button? The computing forces in motion are staggering and the amount of data…
… Dataminr, a company dedicated to identifying breaking news on Twitter, made headlines recently for shutting down a pilot program to share Twitter data with U.S. intelligence agencies. Officially, Twitter’s policy of not selling data to the government was the reason for not renewing the program, but could this be Twitter doubling down…
The best strategy for making any marketing campaign is to only use what works. Sounds great, but how do you figure out what works? In performance marketing, it is incredibly important to split-test creatives, even different elements of your creatives in order to optimize CTR. The only problem is that split-testing ads takes time and costs money.