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… advocacy than to name your beloved pet after a trademark? Or to tattoo the swoosh on your hip or a Harley Davidson eagle on your shoulder? Think outside the (search) box This digression meant to make a point: we can find consumer insights everywhere. You just need to be a bit creative to see them. I remember discovering Bing Ads Intelligence tool…
… Dataminr, a company dedicated to identifying breaking news on Twitter, made headlines recently for shutting down a pilot program to share Twitter data with U.S. intelligence agencies. Officially, Twitter’s policy of not selling data to the government was the reason for not renewing the program, but could this be Twitter doubling down…
The best strategy for making any marketing campaign is to only use what works. Sounds great, but how do you figure out what works? In performance marketing, it is incredibly important to split-test creatives, even different elements of your creatives in order to optimize CTR. The only problem is that split-testing ads takes time and costs money.