Intelligent Content

  • Why Automation Is the Future of Content Creation

    … Editor’s note: We bring back Ann Rockley’s article on machined content that we shared last year. It originally appeared in the June 2015 Chief Content Officer. Want to hear the handcrafted-content side? Read Jay Acunzo’s original side of the debate. What’s the future of content creation? The future of content creation lies with intelligent…

    Content Marketing Institutein Content- 12 readers -
  • Is Your Content Ready for the Mobile Takeover?

    Small screens, big screens. Screens. Screens. Screens. Oh, how many screens you’ve seen! Few people know about Dr. Seuss’ The Screen Book, sequel to The Foot Book. OK, he never wrote The Screen Book, but had he lived a few more decades, he might have. Electronic devices today are as numerous, diverse, and move-around-able as the world’s feet.

    Content Marketing Institute- 13 readers -
  • Data as Personalization: How to Turn Kryptonite Into Treasure

    …, and more. You also can use the information to build profiles of your ideal customer and use those profiles or personas to create content that resonates with potential customers, too. HANDPICKED RELATED CONTENT: Data-Driven Content Strategy Meets Content Marketing [Essential Template] Second-party personalization information comes from your…

    Content Marketing Institute- 14 readers -
  • Getting Started With Structured Content

    … Discoverable, adaptive, and reusable, oh my! Learn how to make your digital content super flexible and findable using a concept called “structured content.” You publish hundreds of content assets a year – everything from e-books and videos to blog posts and snackable social content. You “atomize” content, reusing and repurposing narrative…

    Content Marketing Institutein Content- 15 readers -
  • Adaptive Content: The Way to Your Customer’s Heart

    Editor’s note: You may have missed this article when CMI published it on another blog last year. We’re sharing it now because adaptive content holds more promise than ever for marketers who want to scale their efforts. Hey, there. I know you. I understand where you are. I get what you’re going through. I just might have what you need right now.

    Content Marketing Institute- 8 readers -
  • 6 Content Ideas Every Marketer Should Steal From IBM

    … of personalized experience. In exchange, he’s willing to share a whole bunch of information about himself. All companies face the reality of high expectations for personalized content. If you’re among those who are moving toward an intelligent content approach, you have the best chance of meeting those expectations – and of reaping the reward: customers…

    Content Marketing Institutein Content- 20 readers -
  • Content Reuse: Behind the Scenes With CMI

    While I am far from an expert in intelligent content, many things about its concepts make sense to me, and I was looking for a project where I could apply its principles. Enter our content marketing examples, which was something we used to collect in a very ad hoc way. Now we are much more systematic with how we collect and reuse our examples.

    Michele Linn/ Content Marketing Institute- 16 readers -
  • Content Strategy for Marketers: Insights From Kristina Halvorson

    …, but the subject came up more than once. Many of the strategists in attendance said that their companies and clients ask them to help with content marketing. RECOMMENDED FOR YOU: 3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content Shown here addressing the Content Strategy Meetup in Portland, Kristina Halvorson is the CEO…

    Content Marketing Institutein Content- 18 readers -
  • Why You Need Content Strategy Before Editorial Planning

    … and presentations: Create a Content Compass by Meghan Casey Content Strategy for Everything by Kristina Halvorson Content Strategy for Everything from Kristina Halvorson Sign up for the Intelligent Content weekly email newsletter. When you do, every Saturday we’ll send you an email about content strategy and an exclusive letter from Robert…

    Content Marketing Institutein Content- 24 readers -
  • Scaling Content Marketing: How CSC Put the Content Hub to Work

    One of the keys to thought leadership-based communications on a global scale is to make relevant points that are focused on specific audiences that happen to be operating in a global environment. Patty Brown While content marketing may seem like an easier endeavor for large brands because they have bigger budgets, they actually are more challenged with every aspect of content marketing.

    Content Marketing Institute- 15 readers -
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