Intelligent Content

  • How Delta Lifted Click-Through Rates by 132%

    … Ever had a great idea for an email campaign, but you weren’t sure if you had the time and resources to execute it? That’s where intelligent content really shines. With intelligent content, you can deploy complex email campaigns using any content, any data and any business logic. That’s how Delta overcame several hurdles that stood in their way…

    Movable Ink Blogin How To's- 11 readers -
  • Why Automation Is the Future of Content Creation

    … Editor’s note: We bring back Ann Rockley’s article on machined content that we shared last year. It originally appeared in the June 2015 Chief Content Officer. Want to hear the handcrafted-content side? Read Jay Acunzo’s original side of the debate. What’s the future of content creation? The future of content creation lies with intelligent…

    Content Marketing Institutein Content- 14 readers -
  • Is Your Content Ready for the Mobile Takeover?

    … but at the bottom in the app (which customers are likely to use to find ATMs in their area)? As content professionals, “we need to think about the architecture and the prioritization of content — key elements of any content strategy — the same way we do a messaging hierarchy,” that is, from the enterprise perspective. Greg calls for us to rise…

    Content Marketing Institutein Content- 14 readers -
  • Data as Personalization: How to Turn Kryptonite Into Treasure

    … the word “personalization” when you talk big data. Big data affords you the opportunity to customize content for your target audiences (far beyond “Dear Jane”). It enables you to deliver the most relevant content to your audience members the way they want it, when they want it. That’s personalization. Now, put on your mining helmet. We’re going…

    Content Marketing Institute- 18 readers -
  • Getting Started With Structured Content

    … to learn about other content strategy methods? Read about how to set up an effective content reuse strategy: Content Strategists Can Follow Their Own Big Bang Theory. This article originally appeared in the February issue of Chief Content Officer. Sign up to receive your free subscription to our bimonthly, print magazine. Cover image by Joseph Kalinowski/Chief Content Officer The post Getting Started With Structured Content appeared first on Content Marketing Institute. …

    Content Marketing Institutein Content- 15 readers -
  • Adaptive Content: The Way to Your Customer’s Heart

    … of life, language, relationships) Does your organization’s content have the built-in smarts to adapt to all those factors? I think I can answer that question: No, it doesn’t. Don’t feel bad; no one’s content does. It’s hard to conceive of any content needing to be that intelligent. Karen’s list isn’t a set of “should.” It’s a peek into a realm…

    Content Marketing Institutein Content- 10 readers -
  • 6 Content Ideas Every Marketer Should Steal From IBM

    … of personalized experience. In exchange, he’s willing to share a whole bunch of information about himself. All companies face the reality of high expectations for personalized content. If you’re among those who are moving toward an intelligent content approach, you have the best chance of meeting those expectations – and of reaping the reward: customers…

    Content Marketing Institutein Content- 21 readers -
  • Content Reuse: Behind the Scenes With CMI

    … marketing example listed on our Google spreadsheet: Effort: Description of the example Company: Brand leading creation or distribution of the example Content type: Video, e-book, podcast, etc. (We have a standard list of content types – tactics – that we use to categorize the examples. Since we often like to create editorial content based…

    Michele Linn/ Content Marketing Institutein Content- 18 readers -
  • Content Strategy for Marketers: Insights From Kristina Halvorson

    … Quick. When I say Kristina Halvorson, what term do you think of? “Content strategy”? Probably. How about “content marketing”? Probably not, although she did deliver the opening keynote presentation at Content Marketing World (prompting one veteran conference-goer to tell me that it was the best talk she had ever heard there). But while Kristina…

    Content Marketing Institutein Content- 20 readers -
  • Why You Need Content Strategy Before Editorial Planning

    … “I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content. Great! Except that’s not a content strategy. It’s an editorial plan. Don’t get me wrong. Content marketers need an editorial…

    Content Marketing Institutein Content- 27 readers -
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