Intelligent Content

  • Why Automation Is the Future of Content Creation

    … Editor’s note: We bring back Ann Rockley’s article on machined content that we shared last year. It originally appeared in the June 2015 Chief Content Officer. Want to hear the handcrafted-content side? Read Jay Acunzo’s original side of the debate. What’s the future of content creation? The future of content creation lies with intelligent…

    Content Marketing Institutein Content- 9 readers -
  • Is Your Content Ready for the Mobile Takeover?

    …. Mobile — our umbrella term for today’s portable computing devices and the plugged-in-yet-untethered lifestyle they have engendered — has taken over. What’s a content professional to do? Greg Verdino, managing partner at the content consultancy VERDINO & CO, has ideas for us. This article covers key points from Greg’s Intelligent Content…

    Content Marketing Institutein Content- 10 readers -
  • Data as Personalization: How to Turn Kryptonite Into Treasure

    … the word “personalization” when you talk big data. Big data affords you the opportunity to customize content for your target audiences (far beyond “Dear Jane”). It enables you to deliver the most relevant content to your audience members the way they want it, when they want it. That’s personalization. Now, put on your mining helmet. We’re going…

    Content Marketing Institute- 13 readers -
  • Getting Started With Structured Content

    … Discoverable, adaptive, and reusable, oh my! Learn how to make your digital content super flexible and findable using a concept called “structured content.” You publish hundreds of content assets a year – everything from e-books and videos to blog posts and snackable social content. You “atomize” content, reusing and repurposing narrative…

    Content Marketing Institutein Content- 14 readers -
  • Adaptive Content: The Way to Your Customer’s Heart

    … of life, language, relationships) Does your organization’s content have the built-in smarts to adapt to all those factors? I think I can answer that question: No, it doesn’t. Don’t feel bad; no one’s content does. It’s hard to conceive of any content needing to be that intelligent. Karen’s list isn’t a set of “should.” It’s a peek into a realm…

    Content Marketing Institutein Content- 7 readers -
  • 6 Content Ideas Every Marketer Should Steal From IBM

    …. Internally, since IBM acquires a number of companies every year, it also ends up with many content management systems and authoring tools. Andrea is part of the team that owns the strategy and enablement for all these systems. You thought you had silo challenges? As IBM’s content groups encounter issues and needs, they go to Andrea’s group…

    Content Marketing Institutein Content- 20 readers -
  • Content Reuse: Behind the Scenes With CMI

    … While I am far from an expert in intelligent content, many things about its concepts make sense to me, and I was looking for a project where I could apply its principles. Enter our content marketing examples, which was something we used to collect in a very ad hoc way. Now we are much more systematic with how we collect and reuse our examples…

    Michele Linn/ Content Marketing Institutein Content- 15 readers -
  • Content Strategy for Marketers: Insights From Kristina Halvorson

    Quick. When I say Kristina Halvorson, what term do you think of? “Content strategy”? Probably. How about “content marketing”? Probably not, although she did deliver the opening keynote presentation at Content Marketing World (prompting one veteran conference-goer to tell me that it was the best talk she had ever heard there).

    Content Marketing Institute- 16 readers -
  • Why You Need Content Strategy Before Editorial Planning

    … and presentations: Create a Content Compass by Meghan Casey Content Strategy for Everything by Kristina Halvorson Content Strategy for Everything from Kristina Halvorson Sign up for the Intelligent Content weekly email newsletter. When you do, every Saturday we’ll send you an email about content strategy and an exclusive letter from Robert…

    Content Marketing Institutein Content- 21 readers -
  • Scaling Content Marketing: How CSC Put the Content Hub to Work

    … of expert speakers. Use code CMI100 to save $100. Sign up for the Intelligent Content weekly email newsletter. When you do, every Saturday we’ll send you an email about content strategy and an exclusive letter from Robert Rose, Chief Strategy Officer for the Content Marketing Institute. Cover image by Joseph Kalinowski/Content Marketing Institute The post Scaling Content Marketing: How CSC Put the Content Hub to Work appeared first on Content Marketing Institute. …

    Content Marketing Institutein Content How To's- 13 readers -
Get the top posts daily into your mailbox!