Intelligent Content

  • [Infographic] Email Marketing Predictions for 2018

    … If you’re like a lot of marketers, you’re already looking ahead to 2018 and wondering: “How can I get bigger, better results?” Well, it’s no secret that creating relevant, customer-centric experiences deliver the best results. That’s why we predict that 2018 will be the Year of the Customer. Here’s what we think will be the biggest customer…

    Movable Ink Blog- 11 readers -
  • Summer Launch Webinar Recap: Your Intelligent Content Questions Answered

    … Last week, we gave you a peek inside the Movable Ink Platform and showed our updates that make it easier than ever to activate your data. We had a ton of great questions during our Q&A portion of the webinar, so we wanted to take the time to answer some of our most commonly asked questions about intelligent content in email. You can check…

    Movable Ink Blog- 21 readers -
  • [Webinar] Intelligent Content in Email: How to Activate Your Data and Boost Results

    … customers actually want? Join us on Tuesday, 6/20 at 1pm ET for our upcoming webinar, Intelligent Content in Email. We’ll show you how to activate your data and use it to create 1:1 email content that wows your customers and crushes your KPIs. You’ll get an exclusive look at Movable Ink’s Intelligent Content Platform and learn how leading brands are using it to create amazing customer experiences. Can’t make the live event? Register anyway, and we’ll send you the recording. Save your spot now! …

    Movable Ink Blogin EMail Content How To's- 13 readers -
  • How Delta Lifted Click-Through Rates by 132%

    … Ever had a great idea for an email campaign, but you weren’t sure if you had the time and resources to execute it? That’s where intelligent content really shines. With intelligent content, you can deploy complex email campaigns using any content, any data and any business logic. That’s how Delta overcame several hurdles that stood in their way…

    Movable Ink Blogin How To's- 13 readers -
  • Why Automation Is the Future of Content Creation

    … Editor’s note: We bring back Ann Rockley’s article on machined content that we shared last year. It originally appeared in the June 2015 Chief Content Officer. Want to hear the handcrafted-content side? Read Jay Acunzo’s original side of the debate. What’s the future of content creation? The future of content creation lies with intelligent…

    Content Marketing Institutein Content- 15 readers -
  • Is Your Content Ready for the Mobile Takeover?

    …. Mobile — our umbrella term for today’s portable computing devices and the plugged-in-yet-untethered lifestyle they have engendered — has taken over. What’s a content professional to do? Greg Verdino, managing partner at the content consultancy VERDINO & CO, has ideas for us. This article covers key points from Greg’s Intelligent Content…

    Content Marketing Institutein Content- 16 readers -
  • Data as Personalization: How to Turn Kryptonite Into Treasure

    … Some marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with divergent fields, formulas, and more. They see data as their marketing kryptonite. To see this kind of data as a treasure chest – as a means to be more effective in your content marketing – I suggest you use…

    Content Marketing Institute- 20 readers -
  • Getting Started With Structured Content

    Discoverable, adaptive, and reusable, oh my! Learn how to make your digital content super flexible and findable using a concept called “structured content.” You publish hundreds of content assets a year – everything from e-books and videos to blog posts and snackable social content. You “atomize” content, reusing and repurposing narrative content and visuals across overlapping projects.

    Content Marketing Institute- 16 readers -
  • Adaptive Content: The Way to Your Customer’s Heart

    … of life, language, relationships) Does your organization’s content have the built-in smarts to adapt to all those factors? I think I can answer that question: No, it doesn’t. Don’t feel bad; no one’s content does. It’s hard to conceive of any content needing to be that intelligent. Karen’s list isn’t a set of “should.” It’s a peek into a realm…

    Content Marketing Institutein Content- 10 readers -
  • 6 Content Ideas Every Marketer Should Steal From IBM

    … of personalized experience. In exchange, he’s willing to share a whole bunch of information about himself. All companies face the reality of high expectations for personalized content. If you’re among those who are moving toward an intelligent content approach, you have the best chance of meeting those expectations – and of reaping the reward: customers…

    Content Marketing Institutein Content- 21 readers -