Intelligent Content

    • How Delta Lifted Click-Through Rates by 132%

      Ever had a great idea for an email campaign, but you weren’t sure if you had the time and resources to execute it? That’s where intelligent content really shines. With intelligent content, you can deploy complex email campaigns using any content, any data and any business logic. That’s how Delta overcame several hurdles that stood in their way of delivering a delightful (and ...

      Movable Ink Blogin How To's- 10 readers -
  • Why Automation Is the Future of Content Creation

    … Editor’s note: We bring back Ann Rockley’s article on machined content that we shared last year. It originally appeared in the June 2015 Chief Content Officer. Want to hear the handcrafted-content side? Read Jay Acunzo’s original side of the debate. What’s the future of content creation? The future of content creation lies with intelligent…

    Content Marketing Institutein Content- 13 readers -
  • Is Your Content Ready for the Mobile Takeover?

    …. Mobile — our umbrella term for today’s portable computing devices and the plugged-in-yet-untethered lifestyle they have engendered — has taken over. What’s a content professional to do? Greg Verdino, managing partner at the content consultancy VERDINO & CO, has ideas for us. This article covers key points from Greg’s Intelligent Content…

    Content Marketing Institutein Content- 13 readers -
  • Data as Personalization: How to Turn Kryptonite Into Treasure

    … the word “personalization” when you talk big data. Big data affords you the opportunity to customize content for your target audiences (far beyond “Dear Jane”). It enables you to deliver the most relevant content to your audience members the way they want it, when they want it. That’s personalization. Now, put on your mining helmet. We’re going…

    Content Marketing Institute- 14 readers -
  • Getting Started With Structured Content

    … Discoverable, adaptive, and reusable, oh my! Learn how to make your digital content super flexible and findable using a concept called “structured content.” You publish hundreds of content assets a year – everything from e-books and videos to blog posts and snackable social content. You “atomize” content, reusing and repurposing narrative…

    Content Marketing Institutein Content- 15 readers -
  • Adaptive Content: The Way to Your Customer’s Heart

    … of life, language, relationships) Does your organization’s content have the built-in smarts to adapt to all those factors? I think I can answer that question: No, it doesn’t. Don’t feel bad; no one’s content does. It’s hard to conceive of any content needing to be that intelligent. Karen’s list isn’t a set of “should.” It’s a peek into a realm…

    Content Marketing Institutein Content- 8 readers -
  • 6 Content Ideas Every Marketer Should Steal From IBM

    … of personalized experience. In exchange, he’s willing to share a whole bunch of information about himself. All companies face the reality of high expectations for personalized content. If you’re among those who are moving toward an intelligent content approach, you have the best chance of meeting those expectations – and of reaping the reward: customers…

    Content Marketing Institutein Content- 20 readers -
  • Content Reuse: Behind the Scenes With CMI

    … While I am far from an expert in intelligent content, many things about its concepts make sense to me, and I was looking for a project where I could apply its principles. Enter our content marketing examples, which was something we used to collect in a very ad hoc way. Now we are much more systematic with how we collect and reuse our examples…

    Michele Linn/ Content Marketing Institutein Content- 16 readers -
  • Content Strategy for Marketers: Insights From Kristina Halvorson

    …, but the subject came up more than once. Many of the strategists in attendance said that their companies and clients ask them to help with content marketing. RECOMMENDED FOR YOU: 3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content Shown here addressing the Content Strategy Meetup in Portland, Kristina Halvorson is the CEO…

    Content Marketing Institutein Content- 19 readers -
  • Why You Need Content Strategy Before Editorial Planning

    … “I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content. Great! Except that’s not a content strategy. It’s an editorial plan. Don’t get me wrong. Content marketers need an editorial…

    Content Marketing Institutein Content- 24 readers -
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