Intelligent Content

  • Why Automation Is the Future of Content Creation

    …, create an intelligent content strategy, and test their processes and technology before scaling up to a broader area. We always say, “Think big, act small.” Plan for the full scope, but start in a small, manageable area. And don’t feel that you have to have all the new gadgets to be successful. Good content delivered in a way that resonates with your…

    Content Marketing Institutein Content- 9 readers -
  • Is Your Content Ready for the Mobile Takeover?

    … but at the bottom in the app (which customers are likely to use to find ATMs in their area)? As content professionals, “we need to think about the architecture and the prioritization of content — key elements of any content strategy — the same way we do a messaging hierarchy,” that is, from the enterprise perspective. Greg calls for us to rise…

    Content Marketing Institutein Content- 11 readers -
  • Data as Personalization: How to Turn Kryptonite Into Treasure

    … the word “personalization” when you talk big data. Big data affords you the opportunity to customize content for your target audiences (far beyond “Dear Jane”). It enables you to deliver the most relevant content to your audience members the way they want it, when they want it. That’s personalization. Now, put on your mining helmet. We’re going…

    Content Marketing Institute- 13 readers -
  • Getting Started With Structured Content

    … Discoverable, adaptive, and reusable, oh my! Learn how to make your digital content super flexible and findable using a concept called “structured content.” You publish hundreds of content assets a year – everything from e-books and videos to blog posts and snackable social content. You “atomize” content, reusing and repurposing narrative…

    Content Marketing Institutein Content- 14 readers -
  • Adaptive Content: The Way to Your Customer’s Heart

    … of life, language, relationships) Does your organization’s content have the built-in smarts to adapt to all those factors? I think I can answer that question: No, it doesn’t. Don’t feel bad; no one’s content does. It’s hard to conceive of any content needing to be that intelligent. Karen’s list isn’t a set of “should.” It’s a peek into a realm…

    Content Marketing Institutein Content- 7 readers -
  • 6 Content Ideas Every Marketer Should Steal From IBM

    … of personalized experience. In exchange, he’s willing to share a whole bunch of information about himself. All companies face the reality of high expectations for personalized content. If you’re among those who are moving toward an intelligent content approach, you have the best chance of meeting those expectations – and of reaping the reward: customers…

    Content Marketing Institutein Content- 20 readers -
  • Content Reuse: Behind the Scenes With CMI

    While I am far from an expert in intelligent content, many things about its concepts make sense to me, and I was looking for a project where I could apply its principles. Enter our content marketing examples, which was something we used to collect in a very ad hoc way. Now we are much more systematic with how we collect and reuse our examples.

    Michele Linn/ Content Marketing Institute- 15 readers -
  • Content Strategy for Marketers: Insights From Kristina Halvorson

    …, but the subject came up more than once. Many of the strategists in attendance said that their companies and clients ask them to help with content marketing. RECOMMENDED FOR YOU: 3 Worlds Unite: Content Marketing, Content Strategy, and Intelligent Content Shown here addressing the Content Strategy Meetup in Portland, Kristina Halvorson is the CEO…

    Content Marketing Institutein Content- 16 readers -
  • Why You Need Content Strategy Before Editorial Planning

    … and presentations: Create a Content Compass by Meghan Casey Content Strategy for Everything by Kristina Halvorson Content Strategy for Everything from Kristina Halvorson Sign up for the Intelligent Content weekly email newsletter. When you do, every Saturday we’ll send you an email about content strategy and an exclusive letter from Robert…

    Content Marketing Institutein Content- 21 readers -
  • Scaling Content Marketing: How CSC Put the Content Hub to Work

    One of the keys to thought leadership-based communications on a global scale is to make relevant points that are focused on specific audiences that happen to be operating in a global environment. Patty Brown While content marketing may seem like an easier endeavor for large brands because they have bigger budgets, they actually are more challenged with every aspect of content marketing.

    Content Marketing Institute- 13 readers -
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