Intelligent Content

  • Why Automation Is the Future of Content Creation

    … Editor’s note: We bring back Ann Rockley’s article on machined content that we shared last year. It originally appeared in the June 2015 Chief Content Officer. Want to hear the handcrafted-content side? Read Jay Acunzo’s original side of the debate. What’s the future of content creation? The future of content creation lies with intelligent…

    Content Marketing Institutein Content- 9 readers -
  • Is Your Content Ready for the Mobile Takeover?

    Small screens, big screens. Screens. Screens. Screens. Oh, how many screens you’ve seen! Few people know about Dr. Seuss’ The Screen Book, sequel to The Foot Book. OK, he never wrote The Screen Book, but had he lived a few more decades, he might have. Electronic devices today are as numerous, diverse, and move-around-able as the world’s feet.

    Content Marketing Institute- 10 readers -
  • Data as Personalization: How to Turn Kryptonite Into Treasure

    … Some marketers hear “big data” and their heads spin. They know it can be valuable, but it also can be a mess of multiple databases with divergent fields, formulas, and more. They see data as their marketing kryptonite. To see this kind of data as a treasure chest – as a means to be more effective in your content marketing – I suggest you use…

    Content Marketing Institute- 11 readers -
  • Getting Started With Structured Content

    … Discoverable, adaptive, and reusable, oh my! Learn how to make your digital content super flexible and findable using a concept called “structured content.” You publish hundreds of content assets a year – everything from e-books and videos to blog posts and snackable social content. You “atomize” content, reusing and repurposing narrative…

    Content Marketing Institutein Content- 12 readers -
  • Adaptive Content: The Way to Your Customer’s Heart

    Editor’s note: You may have missed this article when CMI published it on another blog last year. We’re sharing it now because adaptive content holds more promise than ever for marketers who want to scale their efforts. Hey, there. I know you. I understand where you are. I get what you’re going through. I just might have what you need right now.

    Content Marketing Institute- 7 readers -
  • 6 Content Ideas Every Marketer Should Steal From IBM

    Last year, I interviewed IBM’s Andrea Ames, whose job title alone makes me tired: enterprise content experience strategist, architect, and designer. In this article, I share some steal-worthy ideas from that interview – ideas that can help you, as a marketer, scale your content processes and provide your customers with more remarkable experiences.

    Content Marketing Institute- 19 readers -
  • Content Reuse: Behind the Scenes With CMI

    … marketing example listed on our Google spreadsheet: Effort: Description of the example Company: Brand leading creation or distribution of the example Content type: Video, e-book, podcast, etc. (We have a standard list of content types – tactics – that we use to categorize the examples. Since we often like to create editorial content based…

    Michele Linn/ Content Marketing Institutein Content- 13 readers -
  • Content Strategy for Marketers: Insights From Kristina Halvorson

    Quick. When I say Kristina Halvorson, what term do you think of? “Content strategy”? Probably. How about “content marketing”? Probably not, although she did deliver the opening keynote presentation at Content Marketing World (prompting one veteran conference-goer to tell me that it was the best talk she had ever heard there).

    Content Marketing Institute- 15 readers -
  • Why You Need Content Strategy Before Editorial Planning

    “I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content. Great! Except that’s not a content strategy. It’s an editorial plan. Don’t get me wrong.

    Content Marketing Institute- 21 readers -
  • Scaling Content Marketing: How CSC Put the Content Hub to Work

    … of expert speakers. Use code CMI100 to save $100. Sign up for the Intelligent Content weekly email newsletter. When you do, every Saturday we’ll send you an email about content strategy and an exclusive letter from Robert Rose, Chief Strategy Officer for the Content Marketing Institute. Cover image by Joseph Kalinowski/Content Marketing Institute The post Scaling Content Marketing: How CSC Put the Content Hub to Work appeared first on Content Marketing Institute. …

    Content Marketing Institutein Content How To's- 12 readers -
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