• Twitter Introduces Website Conversions Objective

    … helps advertisers retarget customers and drive more conversions. Resnick explained that campaigns under the website conversions objective use data from Twitter’s website tags and interest and intent signals to boost conversions while meeting advertisers’ goals for cost per conversion. She also revealed that Twitter’s website clicks or conversions…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 13 readers -
  • Stop thinking about long-tail keywords and start focusing on searcher intent

    … that many searchers are actually looking for further down the page – or possibly onto the next page. Then, on top of those universal results, we have results like Wikipedia and educational or governmental pages that don’t exactly fit the intent of the user’s search either. Now that searchers are finding it necessary to further and further refine…

    Search Engine Watch- 5 readers -
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