• Twitter Introduces Website Conversions Objective

    … helps advertisers retarget customers and drive more conversions. Resnick explained that campaigns under the website conversions objective use data from Twitter’s website tags and interest and intent signals to boost conversions while meeting advertisers’ goals for cost per conversion. She also revealed that Twitter’s website clicks or conversions…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 12 readers -
  • Stop thinking about long-tail keywords and start focusing on searcher intent

    … Over the years, the usefulness of certain types of keywords has been debated, analyzed, celebrated, and even disparaged. Long-tail keywords – those specific phrases of low-volume but perhaps higher-quality queries from searchers who are closer to taking action on procuring the product or service they seek – have certainly received a heck…

    Search Engine Watch- 5 readers -