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With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S.
… that many searchers are actually looking for further down the page – or possibly onto the next page. Then, on top of those universal results, we have results like Wikipedia and educational or governmental pages that don’t exactly fit the intent of the user’s search either. Now that searchers are finding it necessary to further and further refine…