Intent Data

  • Tracking Intent Data Across Channels For B2B Marketers

    … Savvy digital marketers have learned that by now, when it comes to boosting results and efficiency, you can't beat intent data for the ability to reach and engage users who are "in market." For B2B marketers, where the buying process is more intricate and collaborative, intent is an even more important factor in building and nurturing…

    Marketing Land- 8 readers -
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