Intent Data

  • Tracking Intent Data Across Channels For B2B Marketers

    … is ready to pull the trigger on the sale. Pinpointing Key Moments The data that can help marketers pinpoint those key moments during the consideration process can be found in customer interactions, both in their personal and professional spheres. The trouble is, those interactions occur across a variety of channels and devices, so it can be difficult…

    Marketing Land- 8 readers -
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