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It’s no secret consumers have more power than ever regarding a brand’s online reputation. The dynamic nature of social media, coupled with the consumer’s desire for a meaningful online presence, positions marketers at the center of the relationship between the brand and the consumer. That’s why it’s imperative to identify a brand’s online influencers and determine how best ...
… and show personality at the same time. That will get your boards, pins and content noticed. #2: Watch Audience Engagement One difference between successful and unsuccessful Pinterest strategies is your level of engagement. It’s one thing to pin your content and occasionally repin the content of others. It’s another to strategically interact…