Interactions

  • With Instagram’s Algorithm Change, Brands Must Double-Down

    … tank L2 found that Instagram drove the most engagement (likes, comments and shares) on social media out of any platform. Of the 13 million total interactions during NYFW in early 2016, an astounding 97 percent took place on Instagram, with 2 percent on Facebook and 1 percent on Twitter. Instagram’s recent move to abandon a linear feed and move…

    AllTwitterin Facebook Twitter- 19 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … You probably know some people that endlessly brag about acquiring Facebook fans for pennies. Don’t listen to them. Sure, having a lot of fans is great, but how do you drive down the cost per fan while increasing the quality of fans? We had a chat with Sarah Sal, a Facebook ads expert, and she gave us some key insights: A friend of Sal’s asked…

    Dennis Yu/ AllTwitterin Facebook Twitter- 35 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    … at nearly the same rate as short-form stories—1,530 complete interactions (URL to definition) versus 1,576. Other findings included: 36 percent of interactions with long-form news lasted more than two minutes, compared with 10 percent for short-form news. 66 percent of complete interactions with short-form stories were one minute or shorter, compared…

    David Cohen/ AllFacebookin Social Facebook Twitter- 19 readers -
  • Instagram Interactions Plummet in 2015 (Study)

    … images rose slightly during 2015, while video posts nearly doubled. Follower growth for the average profile slipped from 21 percent at the beginning of the year to 16 percent at the end of 2015. Quintly co-founder and CEO Alexander Peiniger said in a release introducing the study: We think Instagram gets more grown-up, where decreasing growth and interaction rates are a normal phenomenon. Readers: Did any of the findings by Quintly surprise you? Image courtesy of 10 FACE / Shutterstock.com. …

    David Cohen/ AllFacebookin Social- 19 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua in Uberflip’s infographic, How to “Speak Marketing Automation”. The infographic covers unidentified website visitors, records, lists, filtered lists (or segments), event triggers, campaigns, automated drip campaigns, activities, scores, Salesforce integrations, analytics, assets, calendar and community support. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 31 readers -
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