Interactions

  • With Instagram’s Algorithm Change, Brands Must Double-Down

    … tank L2 found that Instagram drove the most engagement (likes, comments and shares) on social media out of any platform. Of the 13 million total interactions during NYFW in early 2016, an astounding 97 percent took place on Instagram, with 2 percent on Facebook and 1 percent on Twitter. Instagram’s recent move to abandon a linear feed and move…

    AllTwitterin Facebook Twitter- 19 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … drive more sales.” Compare mobile vs. desktop vs. right-hand-side placement ads: Different ad placements often result in different costs per fan. Check out these articles on mobile and right-hand-side placement to learn more. Breakdown by age, gender, region, country, etc.: You might find that some demographics convert at a lower cost per fan…

    Dennis Yu/ AllTwitterin Facebook Twitter- 36 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    … at nearly the same rate as short-form stories—1,530 complete interactions (URL to definition) versus 1,576. Other findings included: 36 percent of interactions with long-form news lasted more than two minutes, compared with 10 percent for short-form news. 66 percent of complete interactions with short-form stories were one minute or shorter, compared…

    David Cohen/ AllFacebookin Social Facebook Twitter- 19 readers -
  • Instagram Interactions Plummet in 2015 (Study)

    … Interactions with Instagram posts from a group of 10,000 profiles studied by social analytics provider Quintly plummeted over the course of 2015. Quintly found that the interaction rate per Instagram post fell to 3.10 at the end of 2015 from 4.96 at the beginning of the year, offering its thoughts on why this happened in a blog post: First…

    David Cohen/ AllFacebookin Social- 19 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
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