Interactions

  • With Instagram’s Algorithm Change, Brands Must Double-Down

    Instagram has long been the go-to social network for the fashion industry. It’s where brands put their best foot forward, where street style bloggers update fans on their every move and where the fashion elite document their lifestyle for all to see. While the Instagram craze continues, some have worried that Instagram’s decline in sharing is harming the platform.

    AllTwitter- 18 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … we gained more fans, we didn’t gain more quality fans. We have a litmus test for measuring the quality of a page’s fans: Count up the number of likes and comments for the most recent post, which is the number of interactions. Divide that by the number of fans they have. If it’s less than 1 in 200 (0.5 percent), then the engagement rate is low…

    Dennis Yu/ AllTwitterin Facebook Twitter- 28 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    … at nearly the same rate as short-form stories—1,530 complete interactions (URL to definition) versus 1,576. Other findings included: 36 percent of interactions with long-form news lasted more than two minutes, compared with 10 percent for short-form news. 66 percent of complete interactions with short-form stories were one minute or shorter, compared…

    David Cohen/ AllFacebookin Social Facebook Twitter- 18 readers -
  • Instagram Interactions Plummet in 2015 (Study)

    … Interactions with Instagram posts from a group of 10,000 profiles studied by social analytics provider Quintly plummeted over the course of 2015. Quintly found that the interaction rate per Instagram post fell to 3.10 at the end of 2015 from 4.96 at the beginning of the year, offering its thoughts on why this happened in a blog post: First…

    David Cohen/ AllFacebookin Social- 16 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua in Uberflip’s infographic, How to “Speak Marketing Automation”. The infographic covers unidentified website visitors, records, lists, filtered lists (or segments), event triggers, campaigns, automated drip campaigns, activities, scores, Salesforce integrations, analytics, assets, calendar and community support. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 27 readers -
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