• With Instagram’s Algorithm Change, Brands Must Double-Down

    …-specific content—which, in turn, drives engagement for Instagram–will be beneficial in the long run. Brands that align themselves with Instagram’s incentives will prosper. Use the platform’s tools to your advantage There are a number of tools on Instagram that brands can use to their advantage. Tags, hashtags, filters and locations all allow…

    AllTwitterin Facebook Twitter- 16 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … we gained more fans, we didn’t gain more quality fans. We have a litmus test for measuring the quality of a page’s fans: Count up the number of likes and comments for the most recent post, which is the number of interactions. Divide that by the number of fans they have. If it’s less than 1 in 200 (0.5 percent), then the engagement rate is low…

    Dennis Yu/ AllTwitterin Facebook Twitter- 27 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    … Good news for publishers dabbling in Facebook Instant Articles: A new study from Pew Research Center found that long-form news articles are more effective among smartphone users. The study was conducted by Pew in association with the John S. and James L. Knight Foundation, using audience behavior metrics from web analytics provider…

    David Cohen/ AllFacebookin Social Facebook Twitter- 14 readers -
  • Instagram Interactions Plummet in 2015 (Study)

    … that calculates the interaction rate, which is all interactions divided by posts and followers. This means the more followers each profile gets, the smaller the interaction rate will get. Other findings by Quintly included: The frequency of posts from the accounts it studied rose from 0.89 at the beginning of 2015 to 1.04 at year-end. Posts containing…

    David Cohen/ AllFacebookin Social- 16 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
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