Interactions

  • With Instagram’s Algorithm Change, Brands Must Double-Down

    … tank L2 found that Instagram drove the most engagement (likes, comments and shares) on social media out of any platform. Of the 13 million total interactions during NYFW in early 2016, an astounding 97 percent took place on Instagram, with 2 percent on Facebook and 1 percent on Twitter. Instagram’s recent move to abandon a linear feed and move…

    AllTwitterin Facebook Twitter- 18 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … depending on your market. Play around with them until you find a CPF you’re happy with. Once you’ve done all the above, make sure you are gaining quality fans. If you gain a lot of fans but they don’t consume your content, they’re not going to convert later. Jon Loomer was spot-on in his article, How to Build a Facebook Audience From Scratch: The key…

    Dennis Yu/ AllTwitterin Facebook Twitter- 29 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    … with 42 percent for long-form news. Long-form news readers spent an average of 148 seconds on new articles arrived at via internal links, dropping to: 132 seconds for those visiting articles directly or vie email links; 125 seconds for those arriving from external websites; 119 seconds from search; and 111 seconds from social media, However…

    David Cohen/ AllFacebookin Social Facebook Twitter- 18 readers -
  • Instagram Interactions Plummet in 2015 (Study)

    … Interactions with Instagram posts from a group of 10,000 profiles studied by social analytics provider Quintly plummeted over the course of 2015. Quintly found that the interaction rate per Instagram post fell to 3.10 at the end of 2015 from 4.96 at the beginning of the year, offering its thoughts on why this happened in a blog post: First…

    David Cohen/ AllFacebookin Social- 18 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … way through the marketing automation jargon by getting to know the marketing automation terms associated with Marketo, Pardot, HubSpot, Act-On and Eloqua in Uberflip’s infographic, How to “Speak Marketing Automation”. The infographic covers unidentified website visitors, records, lists, filtered lists (or segments), event triggers, campaigns, automated drip campaigns, activities, scores, Salesforce integrations, analytics, assets, calendar and community support. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 28 readers -
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