• With Instagram’s Algorithm Change, Brands Must Double-Down

    …-specific content—which, in turn, drives engagement for Instagram–will be beneficial in the long run. Brands that align themselves with Instagram’s incentives will prosper. Use the platform’s tools to your advantage There are a number of tools on Instagram that brands can use to their advantage. Tags, hashtags, filters and locations all allow…

    AllTwitterin Facebook Twitter- 9 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … for help lowering her cost per fan from $2.70. After following Sal’s advice below, her CPF decreased to $0.24-$0.57. What was Sal’s advice? Instead of targeting only one interest, try targeting five to 10: Sal found that the quality and cost per fan will vary for each of the targeting options–that’s why she goes granular. She suggests having only…

    Dennis Yu/ AllTwitterin Facebook Twitter- 20 readers -
  • Longer-Form Articles Work on Smartphones (Study)

    … at nearly the same rate as short-form stories—1,530 complete interactions (URL to definition) versus 1,576. Other findings included: 36 percent of interactions with long-form news lasted more than two minutes, compared with 10 percent for short-form news. 66 percent of complete interactions with short-form stories were one minute or shorter, compared…

    David Cohen/ AllFacebookin Social Facebook Twitter- 8 readers -
  • Instagram Interactions Plummet in 2015 (Study)

    … Interactions with Instagram posts from a group of 10,000 profiles studied by social analytics provider Quintly plummeted over the course of 2015. Quintly found that the interaction rate per Instagram post fell to 3.10 at the end of 2015 from 4.96 at the beginning of the year, offering its thoughts on why this happened in a blog post: First…

    David Cohen/ AllFacebookin Social- 13 readers -
  • 14 Different Terms Used Across Marketing Automation Platforms

    … I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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