• How do we infuse haute couture in a website fashion blog?

    …The Forbes Company represents an unparalleled collection of luxury shopping malls for residents and tourists in Orlando, Palm Beach and Naples, Florida. With hundreds of iconic brands and world-class eateries at each location, the malls are destinations unto themselves and they take great pride in reinforcing every fashion-conscious shopper’s…

    Starmarkin How To's- 18 readers -
  • Out-of-Home: An Opportunity for Social Media Marketers

    … and the context in which our impressions are served, we will be ignored. Interests trending in Brooklyn right now are not always the same as in the Bronx, Lower Manhattan, upstate, etc. With rich social data at hand, we can actually become hyperlocal and serve content that relates to what people in defined locations are talking about, or what is trending…

    AllTwitterin Social Twitter- 18 readers -
  • Why Social Media Is the Perfect PR Channel

    …, and if we’re being honest, this was mostly done in the interest of appearing collaborative to the clients’ eye. Marketers didn’t understand what PR professionals did and vice versa, so everyone agreed that it was best if our work stayed separate. In 2006, the interactive landscape started to change and social media was born. MySpace was huge…

    AllTwitterin Social Facebook- 26 readers -
  • Creating the optimal website experience for all visitors

    …Greater Fort Lauderdale Convention and Visitors Bureau’s website provides visitors with a visual experience that showcases the allure of Fort Lauderdale highlighting dining, sports, nature, shopping, gaming, arts and entertainment, meeting venues and much more! Starmark’s challenge was to create a fully-responsive website design…

    Starmark- 4 readers -
  • Create a VIP program that differentiates Copa Airlines

    …Starmark and our client Fort Lauderdale-Hollywood International Airport recently created a 2-month promotion designed to drive Copa Airlines bookings from FLL to cities throughout Latin America. With no special rate driven packages to promote, Starmark positioned Copa Airlines as an airline that treats all passengers as VIP’s – every day. Copa…

    Starmark- 5 readers -
  • Express your digital leadership to the community through a beautiful and functional website.

    …The South Florida Interactive Marketing Association (South Florida IMA) has been the voice of digital marketing for over a decade in the South Florida market offering lifelong learning, first-rate networking opportunities and professional growth for marketing professionals in Broward, Miami-Dade and Palm Beach counties. Starmark was challenged with redeveloping an out-of-date website with new creative... View Article…

    Starmark- 4 readers -
  • Online Creative Suffering from Banner Blindness and Display-Ad Fatigue?

    …In the world of traditional advertising (i.e. television and radio), reach and frequency are benchmark measurements that gauge not only the effectiveness of a campaign but also determine when an ad reaches the point of saturation. Advertisers have asked if there are similar benchmarks in the digital space that can forecast market saturation, which…

    Starmarkin Display- 5 readers -
  • The #1 Way to Improve Facebook Ads— Split Testing

    …Are your Facebook ads successful? If you’re among the millions of businesses advertising on Facebook, then you’ve most likely questioned whether or not your ads are performing effectively. Is your image scroll-stopping? Is your copy captivating? Is your audience engaging? If you’ve ever asked yourself these questions, Facebook now has the solution…

    Starmarkin Social- 7 readers -
  • Virtual Reality Coming Soon for Marketers

    …For decades, we’ve been drawn to the allure of virtual reality (VR) through movies and gaming but will it ever become something a marketer can take advantage of? As time goes on, VR headsets are becoming smaller and more light weight and with that, applications are evolving from the standard gaming platforms to practical business... View Article…

    Starmark- 6 readers -
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