Interactive

  • How do we infuse haute couture in a website fashion blog?

    …The Forbes Company represents an unparalleled collection of luxury shopping malls for residents and tourists in Orlando, Palm Beach and Naples, Florida. With hundreds of iconic brands and world-class eateries at each location, the malls are destinations unto themselves and they take great pride in reinforcing every fashion-conscious shopper’s…

    Starmarkin How To's- 16 readers -
  • Out-of-Home: An Opportunity for Social Media Marketers

    … fighting for years to get people to take pictures, scan, text, call and much more with panels and billboards, with–let’s be honest–very little success. Recent developments and advances in OOH–such as the ability to design campaigns that integrate mobile, dynamic and interactive technologies, and the availability of mobile data–mean that the social…

    AllTwitterin Social Twitter- 17 readers -
  • Why Social Media Is the Perfect PR Channel

    … I’ve worked in digital since the dark days when we still called it “interactive.” Things were simpler. There was no Facebook or LinkedIn. An integrated campaign (which was a new term) meant one that included search-engine marketing, e-mails and banner ads. These resources were mostly given as added value on a print buy or an occasional…

    AllTwitterin Social Facebook- 23 readers -
  • Creating the optimal website experience for all visitors

    …Greater Fort Lauderdale Convention and Visitors Bureau’s Sunny.org website provides visitors with a visual experience that showcases the allure of Fort Lauderdale highlighting dining, sports, nature, shopping, gaming, arts and entertainment, meeting venues and much more! Starmark’s challenge was to create a fully-responsive website design…

    Starmark- 4 readers -
  • Create a VIP program that differentiates Copa Airlines

    …Starmark and our client Fort Lauderdale-Hollywood International Airport recently created a 2-month promotion designed to drive Copa Airlines bookings from FLL to cities throughout Latin America. With no special rate driven packages to promote, Starmark positioned Copa Airlines as an airline that treats all passengers as VIP’s – every day. Copa…

    Starmark- 5 readers -
  • Express your digital leadership to the community through a beautiful and functional website.

    …The South Florida Interactive Marketing Association (South Florida IMA) has been the voice of digital marketing for over a decade in the South Florida market offering lifelong learning, first-rate networking opportunities and professional growth for marketing professionals in Broward, Miami-Dade and Palm Beach counties. Starmark was challenged with redeveloping an out-of-date website with new creative... View Article…

    Starmark- 4 readers -
  • Online Creative Suffering from Banner Blindness and Display-Ad Fatigue?

    …In the world of traditional advertising (i.e. television and radio), reach and frequency are benchmark measurements that gauge not only the effectiveness of a campaign but also determine when an ad reaches the point of saturation. Advertisers have asked if there are similar benchmarks in the digital space that can forecast market saturation, which…

    Starmarkin Display- 4 readers -
  • The #1 Way to Improve Facebook Ads— Split Testing

    …Are your Facebook ads successful? If you’re among the millions of businesses advertising on Facebook, then you’ve most likely questioned whether or not your ads are performing effectively. Is your image scroll-stopping? Is your copy captivating? Is your audience engaging? If you’ve ever asked yourself these questions, Facebook now has the solution…

    Starmarkin Social- 7 readers -
  • Does Google Adsense make sense for your blog or website

    …Are you getting enough online traffic to your website or blog to benefit from placing ads on your content pages? Well that’s a good question. Experts say that if you’re getting more than 100 unique visitors a day, you should think about doing it. Using Google AdSense is fast and requires minimal knowledge to set... View Article…

    Starmarkin Google- 6 readers -
  • Virtual Reality Coming Soon for Marketers

    …For decades, we’ve been drawn to the allure of virtual reality (VR) through movies and gaming but will it ever become something a marketer can take advantage of? As time goes on, VR headsets are becoming smaller and more light weight and with that, applications are evolving from the standard gaming platforms to practical business... View Article…

    Starmark- 6 readers -
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