• Why Social Media Is the Perfect PR Channel

    … I’ve worked in digital since the dark days when we still called it “interactive.” Things were simpler. There was no Facebook or LinkedIn. An integrated campaign (which was a new term) meant one that included search-engine marketing, e-mails and banner ads. These resources were mostly given as added value on a print buy or an occasional…

    AllTwitterin Social Facebook- 16 readers -
  • Creating the optimal website experience for all visitors

    …Greater Fort Lauderdale Convention and Visitors Bureau’s website provides visitors with a visual experience that showcases the allure of Fort Lauderdale highlighting dining, sports, nature, shopping, gaming, arts and entertainment, meeting venues and much more! Starmark’s challenge was to create a fully-responsive website design…

    Starmark- 4 readers -
  • Create a VIP program that differentiates Copa Airlines

    …Starmark and our client Fort Lauderdale-Hollywood International Airport recently created a 2-month promotion designed to drive Copa Airlines bookings from FLL to cities throughout Latin America. With no special rate driven packages to promote, Starmark positioned Copa Airlines as an airline that treats all passengers as VIP’s – every day. Copa offers hot meals, complimentary... View Article…

    Starmark- 5 readers -
  • Express your digital leadership to the community through a beautiful and functional website.

    …The South Florida Interactive Marketing Association (South Florida IMA) has been the voice of digital marketing for over a decade in the South Florida market offering lifelong learning, first-rate networking opportunities and professional growth for marketing professionals in Broward, Miami-Dade and Palm Beach counties. Starmark was challenged with redeveloping an out-of-date website with new creative... View Article…

    Starmark- 4 readers -
  • The #1 Way to Improve Facebook Ads— Split Testing

    …Are your Facebook ads successful? If you’re among the millions of businesses advertising on Facebook, then you’ve most likely questioned whether or not your ads are performing effectively. Is your image scroll-stopping? Is your copy captivating? Is your audience engaging? If you’ve ever asked yourself these questions, Facebook now has the solution…

    Starmarkin Social- 7 readers -
  • Does Google Adsense make sense for your blog or website

    …Are you getting enough online traffic to your website or blog to benefit from placing ads on your content pages? Well that’s a good question. Experts say that if you’re getting more than 100 unique visitors a day, you should think about doing it. Using Google AdSense is fast and requires minimal knowledge to set... View Article…

    Starmarkin Google- 6 readers -
  • Virtual Reality Coming Soon for Marketers

    …For decades, we’ve been drawn to the allure of virtual reality (VR) through movies and gaming but will it ever become something a marketer can take advantage of? As time goes on, VR headsets are becoming smaller and more light weight and with that, applications are evolving from the standard gaming platforms to practical business... View Article…

    Starmark- 6 readers -
  • Starmark named agency of record for Show Management

    …Show Management, producers of the world’s largest in-water show with the Fort Lauderdale International Boat Show, has turned to Starmark to create a new brand mark, website redesign and media campaign for this year’s event. Starmark will produce full-page advertisements for the upcoming campaign in addition to handling radio and digital strategy…

    Starmark- 5 readers -
Get the top posts daily into your mailbox!
More from around the web