• Out-of-Home: An Opportunity for Social Media Marketers

      By many accounts, social media and out-of-home are among the fastest-growing segments of marketing today. But even the most enlightened of marketing organizations see them as two very different channels. Sure, we have seen social media play a role in recent OOH campaigns. But generally, the disciplines are treated differently, managed by different teams and often budgeted for separately.

      AllTwitterin Social Twitter- 16 readers -
  • Why Social Media Is the Perfect PR Channel

    … I’ve worked in digital since the dark days when we still called it “interactive.” Things were simpler. There was no Facebook or LinkedIn. An integrated campaign (which was a new term) meant one that included search-engine marketing, e-mails and banner ads. These resources were mostly given as added value on a print buy or an occasional…

    AllTwitterin Social Facebook- 17 readers -
  • How to Highlight Catholic Health Services in a Highly Competitive Healthcare Market

    …Catholic Health Services (CHS) is the largest not for profit post-acute healthcare system in the Southeast US, providing services to over 6,500 people of all faiths. With four medical campuses in South Florida, CHS offers acute medical rehabilitation hospitals, specialty outpatient clinics, home health services, hospice care and skilled or long term care as well as assisted... View Article…

    Starmarkin How To's- 4 readers -
  • Creating the optimal website experience for all visitors

    …Greater Fort Lauderdale Convention and Visitors Bureau’s website provides visitors with a visual experience that showcases the allure of Fort Lauderdale highlighting dining, sports, nature, shopping, gaming, arts and entertainment, meeting venues and much more! Starmark’s challenge was to create a fully-responsive website design…

    Starmark- 4 readers -
  • Create a VIP program that differentiates Copa Airlines

    …Starmark and our client Fort Lauderdale-Hollywood International Airport recently created a 2-month promotion designed to drive Copa Airlines bookings from FLL to cities throughout Latin America. With no special rate driven packages to promote, Starmark positioned Copa Airlines as an airline that treats all passengers as VIP’s – every day. Copa offers hot meals, complimentary... View Article…

    Starmark- 5 readers -
  • Express your digital leadership to the community through a beautiful and functional website.

    …The South Florida Interactive Marketing Association (South Florida IMA) has been the voice of digital marketing for over a decade in the South Florida market offering lifelong learning, first-rate networking opportunities and professional growth for marketing professionals in Broward, Miami-Dade and Palm Beach counties. Starmark was challenged with redeveloping an out-of-date website with new creative... View Article…

    Starmark- 4 readers -
  • Online Creative Suffering from Banner Blindness and Display-Ad Fatigue?

    …In the world of traditional advertising (i.e. television and radio), reach and frequency are benchmark measurements that gauge not only the effectiveness of a campaign but also determine when an ad reaches the point of saturation. Advertisers have asked if there are similar benchmarks in the digital space that can forecast market saturation, which…

    Starmarkin Display- 4 readers -
  • The #1 Way to Improve Facebook Ads— Split Testing

    …Are your Facebook ads successful? If you’re among the millions of businesses advertising on Facebook, then you’ve most likely questioned whether or not your ads are performing effectively. Is your image scroll-stopping? Is your copy captivating? Is your audience engaging? If you’ve ever asked yourself these questions, Facebook now has the solution…

    Starmarkin Social- 7 readers -
  • Virtual Reality Coming Soon for Marketers

    …For decades, we’ve been drawn to the allure of virtual reality (VR) through movies and gaming but will it ever become something a marketer can take advantage of? As time goes on, VR headsets are becoming smaller and more light weight and with that, applications are evolving from the standard gaming platforms to practical business... View Article…

    Starmark- 6 readers -
  • Consumers Prefer Choice and Interactivity… even with Video

    …. Examples of interactivity that we’ve done for clients have included interactive infographics, return on investment or pricing calculators, interactive maps, social tools like forums and, of course, e-commerce sites. Our customers are often surprised by how much attention is paid to an interactive tool on the site… even if it’s just embedded on just one…

    Douglas Karr/ Marketing Technology Blog- 9 readers -
  • Create an immersive digital experience that brings a destination to life in new and exciting ways

    …Starmark has developed a Digital Vacation Magazine for the Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB). Loaded with rich multimedia content and vibrant imagery, the Digital Magazine offers an interactive experience beyond traditional printed flipbooks. The magazine is built from the ground up for a touch-screen, multi-sensory experience. It gives readers an immersive experience,... View Article…

    Starmark- 3 readers -
  • Starmark named agency of record for Show Management

    …Show Management, producers of the world’s largest in-water show with the Fort Lauderdale International Boat Show, has turned to Starmark to create a new brand mark, website redesign and media campaign for this year’s event. Starmark will produce full-page advertisements for the upcoming campaign in addition to handling radio and digital strategy…

    Starmark- 5 readers -
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