Interactive Advertising Bureau

The Interactive Advertising Bureau (or IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets globally, but mostly in the United States and in Europe.Founded in 1996, the IAB is based in New York City. Randall Rothenberg is the President and Chief Executive Officer (CEO) of the organization. Patrick Dolan, David Doty, and Mike Zaneis are the Executive Vice Presidents.IAB Europe, is a coalition of 27 national IABs across Europe, and over 5500 companies.
Posts about Interactive Advertising Bureau
  • Are Your Video Ads Being Seen?

    … A little more than half of all advertisements on video pages are seen across the web, a difficult situation for marketers hoping to take advantage of the growing video viewership across devices. It’s not all bad news… even a video ad that was partially listened to still had an impact. Google analyzed their DoubleClick, Google and YouTube…

    Douglas Karr/ Marketing Technology Blog- 31 readers -
  • 5 Incredibly Practical Reasons To Do PPC In 2015

    … brands and their paid ad spend, as well as these top health insurance advertisers vying for visibility in the search results. We can see the results of paid search spend in reports like this one on the 2014 holiday shopping season revenue, and this one (PDF) from the Interactive Advertising Bureau that highlights advertising revenue in the first half…

    Pauline Jakober/ Search Engine Landin Paid Search SEO Google- 24 readers -
  • Why Ruffles moved its entire ad budget to digital

    … to the Interactive Advertising Bureau. Mobile, where Ruffles is planning to have most of its videos viewed, made up just 4 percent of ad spend that year despite constituting 20 percent of time spent, also per the IAB. “Online video is usually better because you can verify people actually saw it,” said Ian Schafer, CEO of Deep Focus, the creative…

    John Mcdermott/ Digidayin Twitter- 11 readers -
  • Facebook Likes Publishers, But Will They Like It Back?

    …, Facebook has been working on improving publisher relationships, embarking on a listening tour of sorts to discuss how it can better collaborate with content creators. Enabling dialogue and healthy discussion between digital content companies and constituents in the ecosystem is core to Digital Content Next’s mission. As such, DCN gave Facebook…

    AllFacebookin Social Display Facebook- 8 readers -
  • Hey WSJ – Content Marketing Is NOT Native Advertising

    Disclaimer: This is one of those “inside baseball” posts. It is also devoid of any helpful how-to information (as we’ve become known for at CMI). I wrote this post because I believe it needs to be said. So there. Warning … rant alert! When Amanda Subler, CMI’s media relations lead, notified us that The Wall Street Journal picked up our latest research findings, I was pretty psyched.

    Joe Pulizzi/ Content Marketing Institute- 17 readers -
  • New Report Demonstrates Power of Digital Marketing Dollars

    … advertising verticals (retail, financial services, and automotive) currently account for 46 percent of advertising revenue. This breaks down to 21 percent for retail, 13 percent for financial services, and 12 percent for automotive. The IAB (Interactive Advertising Bureau) is comprised of over 650 leading media and technology companies. Reference…

    Dex Media- 13 readers -
Get the top posts daily into your mailbox!
More from around the web