Interactive Advertising Bureau

The Interactive Advertising Bureau (or IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets globally, but mostly in the United States and in Europe.Founded in 1996, the IAB is based in New York City. Randall Rothenberg is the President and Chief Executive Officer (CEO) of the organization. Patrick Dolan, David Doty, and Mike Zaneis are the Executive Vice Presidents.IAB Europe, is a coalition of 27 national IABs across Europe, and over 5500 companies.
Posts about Interactive Advertising Bureau
  • Are Your Video Ads Being Seen?

    … advertising platforms to try to identify the factors that help determine the viewability of those video ads. What counts as viewable? A video ad is viewable when at least 50% of the ad’s pixels are visible on a screen for at least two consecutive seconds, as defined by the Media Rating Council (MRC), in conjunction with the Interactive Advertising Bureau…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • 5 Incredibly Practical Reasons To Do PPC In 2015

    … brands and their paid ad spend, as well as these top health insurance advertisers vying for visibility in the search results. We can see the results of paid search spend in reports like this one on the 2014 holiday shopping season revenue, and this one (PDF) from the Interactive Advertising Bureau that highlights advertising revenue in the first half…

    Pauline Jakober/ Search Engine Landin Paid Search SEO Google- 22 readers -
  • Why Ruffles moved its entire ad budget to digital

    … to the Interactive Advertising Bureau. Mobile, where Ruffles is planning to have most of its videos viewed, made up just 4 percent of ad spend that year despite constituting 20 percent of time spent, also per the IAB. “Online video is usually better because you can verify people actually saw it,” said Ian Schafer, CEO of Deep Focus, the creative…

    John Mcdermott/ Digidayin Twitter- 9 readers -
  • Facebook Likes Publishers, But Will They Like It Back?

    … experienced anywhere near that level of growth.” After this dose-of-reality opener, two of Facebook’s strategic partnership representatives, Beth Loyd and Jason White, took the stage. Not surprisingly, they had some pretty compelling statistics of their own: More than 1.3 billion people use Facebook worldwide. The average user checks…

    AllFacebookin Social Display Facebook- 6 readers -
  • Hey WSJ – Content Marketing Is NOT Native Advertising

    … content. This is native advertising Note: There are many types of native advertising (you can find them here). For this conversation, I’m talking about the type of native advertising where long-form content is placed on media sites. The Interactive Advertising Bureau created a Native Advertising Playbook that has six categories of consideration…

    Joe Pulizzi/ Content Marketing Institutein Content- 13 readers -
  • New Report Demonstrates Power of Digital Marketing Dollars

    … advertising verticals (retail, financial services, and automotive) currently account for 46 percent of advertising revenue. This breaks down to 21 percent for retail, 13 percent for financial services, and 12 percent for automotive. The IAB (Interactive Advertising Bureau) is comprised of over 650 leading media and technology companies. Reference…

    Dex Media- 10 readers -
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