Interactive Advertising Bureau

The Interactive Advertising Bureau (or IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets globally, but mostly in the United States and in Europe.Founded in 1996, the IAB is based in New York City. Randall Rothenberg is the President and Chief Executive Officer (CEO) of the organization. Patrick Dolan, David Doty, and Mike Zaneis are the Executive Vice Presidents.IAB Europe, is a coalition of 27 national IABs across Europe, and over 5500 companies.
Posts about Interactive Advertising Bureau
  • Are Your Video Ads Being Seen?

    … advertising platforms to try to identify the factors that help determine the viewability of those video ads. What counts as viewable? A video ad is viewable when at least 50% of the ad’s pixels are visible on a screen for at least two consecutive seconds, as defined by the Media Rating Council (MRC), in conjunction with the Interactive Advertising Bureau…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • Why Ruffles moved its entire ad budget to digital

    … hold digital advertising to an unfairly high level of scrutiny, especially when measuring the effectiveness of a TV campaign is inherently inexact. This skepticism has impeded brands from moving their budgets to digital and, instead, has kept their money tied to TV. But Vaynerchuk successfully convinced Kraft brand Nilla Wafers to move its entire…

    John Mcdermott/ Digidayin Twitter- 9 readers -
  • Facebook Likes Publishers, But Will They Like It Back?

    … a little face time with its members at its Video Day Nov. 6 in New York, inviting the social network to lead the day’s presentations about video strategy. First, though, DCN CEO Jason Kint kicked things off with a brief overview of the state of the industry, which included the Interactive Advertising Bureau/PricewaterhouseCoopers statistic that 10…

    AllFacebookin Social Display Facebook- 7 readers -
  • Hey WSJ – Content Marketing Is NOT Native Advertising

    … Disclaimer: This is one of those “inside baseball” posts. It is also devoid of any helpful how-to information (as we’ve become known for at CMI). I wrote this post because I believe it needs to be said. So there. Warning … rant alert! When Amanda Subler, CMI’s media relations lead, notified us that The Wall Street Journal picked up our latest…

    Joe Pulizzi/ Content Marketing Institutein Content- 13 readers -
  • New Report Demonstrates Power of Digital Marketing Dollars

    … advertising verticals (retail, financial services, and automotive) currently account for 46 percent of advertising revenue. This breaks down to 21 percent for retail, 13 percent for financial services, and 12 percent for automotive. The IAB (Interactive Advertising Bureau) is comprised of over 650 leading media and technology companies. Reference…

    Dex Media- 11 readers -
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