Interactive Advertising Bureau

The Interactive Advertising Bureau (or IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets globally, but mostly in the United States and in Europe.Founded in 1996, the IAB is based in New York City. Randall Rothenberg is the President and Chief Executive Officer (CEO) of the organization. Patrick Dolan, David Doty, and Mike Zaneis are the Executive Vice Presidents.IAB Europe, is a coalition of 27 national IABs across Europe, and over 5500 companies.
Posts about Interactive Advertising Bureau
  • Are Your Video Ads Being Seen?

    … advertising platforms to try to identify the factors that help determine the viewability of those video ads. What counts as viewable? A video ad is viewable when at least 50% of the ad’s pixels are visible on a screen for at least two consecutive seconds, as defined by the Media Rating Council (MRC), in conjunction with the Interactive Advertising Bureau…

    Douglas Karr/ Marketing Technology Blog- 29 readers -
  • 5 Incredibly Practical Reasons To Do PPC In 2015

    The competition for visibility in the search results is fierce, which is all the more reason that big brands should stake their claim as a presence to be reckoned with online. Alongside search engine optimization, pay-per-click (PPC) can garner more real estate for your brand on the results page – and if you’re not there, your competition surely will be.

    Pauline Jakober/ Search Engine Land- 23 readers -
  • Why Ruffles moved its entire ad budget to digital

    … to the Interactive Advertising Bureau. Mobile, where Ruffles is planning to have most of its videos viewed, made up just 4 percent of ad spend that year despite constituting 20 percent of time spent, also per the IAB. “Online video is usually better because you can verify people actually saw it,” said Ian Schafer, CEO of Deep Focus, the creative…

    John Mcdermott/ Digidayin Twitter- 11 readers -
  • Facebook Likes Publishers, But Will They Like It Back?

    … their Facebook News Feed 14 times per day, and the company sees more than 1 billion video views per day, 65 percent of which are via mobile. With an audience like that, it is clear why publishers are taking Facebook’s calls, wary or not. The trick, however, is turning exposure to Facebook’s massive audience into revenue for content creators. Loyd’s and White’s…

    AllFacebookin Social Display Facebook- 7 readers -
  • New Report Demonstrates Power of Digital Marketing Dollars

    … New Report Demonstrates Power of Digital Marketing Dollars October 27, 2014 - Posted by Dex Media Contributor to News According to the IAB Internet Advertising Revenue Report conducted by PricewaterhouseCoopers (PWC) and released on October 20, 2014. Internet ad revenues climbed to an all-time high for the first half of 2014, reaching $23.1…

    Dex Media- 11 readers -
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