Interactive Advertising Bureau (Iab)

The Interactive Advertising Bureau (or IAB) is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents a large number of the most prominent media outlets globally, but mostly in the United States and in Europe.Founded in 1996, the IAB is based in New York City. Randall Rothenberg is the President and Chief Executive Officer (CEO) of the organization. Patrick Dolan, David Doty, and Mike Zaneis are the Executive Vice Presidents.IAB Europe, is a coalition of 27 national IABs across Europe, and over 5500 companies.
Posts about Interactive Advertising Bureau (Iab)
  • Everything You Need To Know About Sponsored Content

    … advertising, is becoming less effective year-over-year because banner blindness runs rampant. According to Solve Media, you're more likely to survive a plane crash than click on a banner ad. That sounds farfetched until you look at the results from the Nielsen Norman Groups 2007 eyetracking study (shown below). Red areas indicate where users looked…

    Moz Blogin Paid Search SEO Display Content- 21 readers -
  • 7 Principles For Making The Viewable Impression Work

    … side went very public with unrealistic, absolute demands. (Editor’s note: Specifically, Group M and Unilever called for standards that guaranteed: that ad players are 100% in view on websites where they are being shown that at least 50% of the video must be played when in view that the video player’s sound must be turned on throughout viewing…

    Peter Minnium/ Marketing Landin Display- 22 readers -
  • Everything You Need To Know About Sponsored Content

    Posted by ChadPollitt Many of the traditional channels for online content discovery are thoroughly understood and their adoption rates are high. The readily accepted channels—from SEO and PPC, to email and social media broadcasting—can deliver the best content to the right people at the right time.

    Moz User Generated Blog- 15 readers -
  • Making mobile easier: Lightbox ads now available across screens

    … within a standard Interactive Advertising Bureau (IAB) ad size. The ability to integrate content from other Google products - like Shopping listings, G+ pages - is coming soon. Because these ads are built in HTML5, using responsive design, the assets dynamically fill the publisher site, mobile app, screen, or device -- desktop and mobile. Lightbox…

    Rob Newton/ Inside AdWordsin Paid Search- 15 readers -
  • The Bot Hunters

    … publishers like The Economist and the Financial Times start selling ads based on time spent, not clicks. With enough infrastructure in place, advertisers will no longer have to worry about computer hackers sitting in robes, aiming to become the next Die Hard villain. “I think a lot of dollars are going to shift around from companies that may…

    Jordan Teicher/ The Content Strategist- 13 readers -
  • Five Native Advertising Horror Stories Debunked

    … content. Some less scrupulous groups focused on trying to bait users (without providing disclosure or relevant content) into clicking ads. Today, the industry is moving toward standardization of native advertising, both in best-practices and ethics. A native advertising taskforce within the Interactive Advertising Bureau (IAB) is working hard…

    MarketingProfs- 13 readers -
  • Want A Digital Video? Ask These Five Questions First.

    … give you three good reasons: 2013 marked the first time online ad revenues surpassed broadcast television revenues. According to the Interactive Advertising Bureau (IAB), Internet ad revenues topped $42 billion dollars, topping the $40 billion dollars spent annually on over-the-air TV. Read that one again. That’s a really big deal. Mobile…

    Adknowledge Blogin YouTube- 10 readers -
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