Interactive Content

  • The Interactive Content Marketing Purchase Funnel Guide

    … new iterations of the purchase journey reveal that shoppers don’t take the same path. Here are McKinsey’s and Forrester’s versions. Iterative Loop of Customer Purchase Journey – McKinsey [Chart] Buyer behavior causes the purchase funnel to get complicated – Forrester [Chart] These maps illustrate how visitors break out of the linear approach…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • The State Of Interactive Content Metrics [Research and Tips]

    … How To Improve Your Interactive Content Marketing Results Interactive content marketing is white hot. Why? Because when the average reader spends 37 seconds per article (NewsCred) your content needs all the help it can muster. Interactive content appeals to mobile-savvy users who actively seek digital, app and gaming experiences. No surprise…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Interactive Content Basics Every Content Marketer Needs

    … for tracking metrics than other strategic elements. So, they’re not tracking the right metrics.) 3. Weak post-content consumption followup In part, this is attributable to the Marketing and Sales disconnect that exists in many corporations. Yes Marcus Sheridan makes compelling arguments for making your departments work together but that’s not enough…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 7 Interactive Content Tools to Delight Your Audience

    … web survey Your audience is reading your content on a device that is capable of wonders. Whether they’re using a smartphone, tablet, or laptop, it can do much more than display text. What’s more, they’re connected to the internet, with limitless potential for communication and conversation. In this context, interactive content makes a whole…

    TopRank®in Content- 15 readers -
  • 7 Reasons Why Lead Forms are Dead

    … are still tons of companies that choose to slap these forms on their websites. And while the number of brands leveraging interactive experiences is steadily increasing, your brand will very likely stand out amongst its competitors. Why? Well, let’s state the obvious — not everyone is utilizing interactive content for their lead capture needs. If you…

    Marketing Technology Blog- 18 readers -
  • How Digital Lead Capture Is Evolving

    … consumers a reason to give that business their information. Here’s how digital lead capture is evolving: Lead Gen Forms are Becoming “Interactive” and “Engaging” Static lead forms are just that: they’re static. They’re not appealing; and frankly, they’re kinda boring. If it looks boring (or worse, doesn’t look legitimate), the likelihood…

    Marketing Technology Blogin How To's- 19 readers -
  • Are Lead Forms Dead?

    … drop in web visitors filling out traditional lead forms. There’s a good reason for that. Buyer behavior is changing, largely because the technology, information and connectivity available to them keeps evolving and reshaping their behavior. As a result, your buyers have grown far more knowledgeable, discerning, demanding, and distracted. In all…

    Jenn Lisak/ Marketing Technology Blog- 28 readers -
  • You Need to be Creating Interactive Content – Here’s Why

    … that interactive content presents an attractive proposition to start devoting serious time and effort toward its creation. Now, to be clear, interactive content isn’t all sunshine and roses. There is one main downside that needs to be carefully weighed when deciding the best path forward: Interactive content is more expensive and timely to create and maintain…

    Relevancein Content- 10 readers -
  • Using Interactive Media to Boost your B2C Promotions

    … that you can integrate into your website in order to increase engagement, and ultimately, boost conversions. Calculators For businesses that sell “extravagant” products and services that often require a lot of thought (cars, furniture, mortgages, etc.), calculators are a great piece of interactive content that can steer your consumers toward…

    Marketing Technology Blog- 12 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    … that are losing their meaning, to content marketing strategies that have produced returns for both businesses and consumers, this report gives a clear picture of the B2B marketplace from 2015. Entering the Inbound Fold For some, B2B still elicits a sense of impersonality— the sterile, lifeless counterpart to B2C’s social media driven, visual content…

    Relevancein Content- 28 readers -
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