Interactive Content

    • The Interactive Content Marketing Purchase Funnel Guide

      Drive Results With Interactive Content: The Foodie Approach Interactive content is like food delivered by world-class chefs who are always looking for ways to be at the forefront of the latest food trends. Like interactive content, the food top chefs create eye catching, talkworthy and fulfilling food. They satisfy different needs like your content purchase funnel.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
    • The State Of Interactive Content Metrics [Research and Tips]

      How To Improve Your Interactive Content Marketing Results Interactive content marketing is white hot. Why? Because when the average reader spends 37 seconds per article (NewsCred) your content needs all the help it can muster. Interactive content appeals to mobile-savvy users who actively seek digital, app and gaming experiences. No surprise, it’s essentially a light-weight app.

      Heidi Cohen/ Heidi Cohenin Content- 13 readers -
  • Interactive Content Basics Every Content Marketer Needs

    … went viral! (BTW–Here’s how to make your content viral by design!) How To Make the Interactive content case: The Data Make the case to your boss for adding interactive content to your content marketing strategy, use this data from Content Marketing Institute and Demand Metrics. Content Marketing Institute/Ion Interactive research focused…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 7 Interactive Content Tools to Delight Your Audience

    … web survey Your audience is reading your content on a device that is capable of wonders. Whether they’re using a smartphone, tablet, or laptop, it can do much more than display text. What’s more, they’re connected to the internet, with limitless potential for communication and conversation. In this context, interactive content makes a whole…

    TopRank®in Content- 15 readers -
  • 7 Reasons Why Lead Forms are Dead

    … Both digital retailers and brick & mortar stores are always on the hunt for new and innovative ways to capture more leads and convert them into paying customers. To say this is a big challenge would be an outrageous understatement, as the advent of the internet has made competition fiercer for every industry imaginable. Throughout the years…

    Marketing Technology Blog- 17 readers -
  • How Digital Lead Capture Is Evolving

    … consumers a reason to give that business their information. Here’s how digital lead capture is evolving: Lead Gen Forms are Becoming “Interactive” and “Engaging” Static lead forms are just that: they’re static. They’re not appealing; and frankly, they’re kinda boring. If it looks boring (or worse, doesn’t look legitimate), the likelihood…

    Marketing Technology Blogin How To's- 19 readers -
  • Are Lead Forms Dead?

    …, it’s helpful to keep in mind psychological drivers that fuel visitor action and content consumption. Below we list a few, borrowed from our friends at Lead Forms Are Dead: Curiosity Love of self Knowledge Power Competitiveness Rewards Still fuzzy on what this would look like in action? Here’s a handy guide, which you can “pay…

    Jenn Lisak/ Marketing Technology Blog- 27 readers -
  • You Need to be Creating Interactive Content – Here’s Why

    … A recent study from the Content Marketing Institute (CMI) and ion interactive with 341 content marketers showed some dramatic results on a brand’s success and confidence with interactive content: Two in three (66%) agree that audience engagement has increased since they started using interactive content tactics Four in five (79%) content…

    Relevancein Content- 9 readers -
  • Using Interactive Media to Boost your B2C Promotions

    … that you can integrate into your website in order to increase engagement, and ultimately, boost conversions. Calculators For businesses that sell “extravagant” products and services that often require a lot of thought (cars, furniture, mortgages, etc.), calculators are a great piece of interactive content that can steer your consumers toward…

    Marketing Technology Blog- 12 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    The new year is finally here, which means marketers are settling down to evaluate the effectiveness of their efforts in 2015. By examining metrics as well as dusting off the 2015 Q1 marketing plan to see just how far they’ve grown beyond their initial planning, marketers undoubtedly will have many takeaways.

    Relevance- 27 readers -
  • 3 Questions to Ask Before Developing Interactive Content Ideas

    … In my very first article for Relevance, I mentioned that ideation for interactive content is arguably the most difficult aspect of the creation process. That statement still holds true. There are certain interactive content types that many consumers seem to latch onto (e.g., self-evaluators, avatar creators, planners), but those ideas didn’t…

    Relevancein Content- 17 readers -
  • 4 Types of Evergreen Content Your Brand Needs to Thrive

    …. As a marketer or entrepreneur who makes a living by creating powerful content, how can you rise above the noise and create share worthy items that add value? The answer is evergreen content, and it comes in a variety of forms. Consider These 4 Types of Evergreen Content Before diving in to the common types of evergreen content, it should be noted…

    Larry Alton/ Relevancein Content- 23 readers -
  • The 5 Keys to Better Interactive Content

    … The first interactive piece of content I worked on was a physics animation series for Paul Hewitt’s Conceptual Physics program back in 2005. It was my first job out of college, and I had absolutely no idea what I was doing. I was supposed to be a project manager, keeping everyone on track with deadlines, review rounds, and phone calls. Instead…

    The Content Strategistin Content- 7 readers -
  • 3 Ways Interactive Content Can Help Brick and Mortar Stores

    … immediately when they visit the store. And like everyone that enters the Apple store with a curious mind, they look at other products and forge relationships with the Geniuses there. 3. Leverage Interactive Content Solely for Brand Awareness Although developing interactive content to be a resource is ideal, it doesn’t have to have utility to still…

    Relevancein Content- 14 readers -
  • 3 Things Your 2016 Content Strategy Needs

    … marketers like to create content about content marketing. So there’s a lot of content to read. And write. That’s why I’ve narrowed down the list to three areas of content marketing to focus on in planning your 2016 content strategy. Ready? Read on. 1. Interactive Content The idea of “content shock” may be a bit dramatic, but the truth is there…

    Brianne Carlon Rush/ Relevancein Mobile Content- 24 readers -
  • How Interactive Content Can Work for Your Brand

    … Published 1 hour ago 36 Ideation for interactive content is arguably the most difficult aspect of the creation process. The reason for this is because a lot of brands don’t even know what types of interactive content their audience would actually enjoy or find useful. Luckily, many brands have already executed successful interactive…

    Relevancein Content How To's- 9 readers -
  • Using Interactive Content to Stand Out

    … While Mark Schaefer’s idea of “content shock” has been discredited, marketers still need to do all we can to stand out in the overwhelming crowd of marketing efforts. AT SXSW Interactive 2014, Schaefer’s advice to overcoming saturation was to adopt the newest technology and strategies since those who do are often the ones who come out on top…

    Brianne Carlon Rush/ Relevancein Content- 10 readers -
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