Interactive Content

  • How Digital Lead Capture Is Evolving

    … consumers a reason to give that business their information. Here’s how digital lead capture is evolving: Lead Gen Forms are Becoming “Interactive” and “Engaging” Static lead forms are just that: they’re static. They’re not appealing; and frankly, they’re kinda boring. If it looks boring (or worse, doesn’t look legitimate), the likelihood…

    Marketing Technology Blogin How To's- 12 readers -
  • Are Lead Forms Dead?

    … as a digital sales rep (as you should), static content sprinkled with lead forms is akin to a sales rep who hogs the conversation, sounds like a broken record, and delivers the same tone-deaf pitch to any prospect that crosses his path. Contrast that with a sales rep who ask questions, listens, and delivers helpful answers. Someone who’s remembered…

    Jenn Lisak/ Marketing Technology Blog- 8 readers -
  • You Need to be Creating Interactive Content – Here’s Why

    … A recent study from the Content Marketing Institute (CMI) and ion interactive with 341 content marketers showed some dramatic results on a brand’s success and confidence with interactive content: Two in three (66%) agree that audience engagement has increased since they started using interactive content tactics Four in five (79%) content…

    Relevancein Content- 7 readers -
  • Using Interactive Media to Boost your B2C Promotions

    … that you can integrate into your website in order to increase engagement, and ultimately, boost conversions. Calculators For businesses that sell “extravagant” products and services that often require a lot of thought (cars, furniture, mortgages, etc.), calculators are a great piece of interactive content that can steer your consumers toward…

    Marketing Technology Blog- 7 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    … that are losing their meaning, to content marketing strategies that have produced returns for both businesses and consumers, this report gives a clear picture of the B2B marketplace from 2015. Entering the Inbound Fold For some, B2B still elicits a sense of impersonality— the sterile, lifeless counterpart to B2C’s social media driven, visual content…

    Relevancein Content- 16 readers -
  • 3 Questions to Ask Before Developing Interactive Content Ideas

    … not have been to your establishment in a while, as they purchased something large a few years prior. By sending out an e-mail or displaying an ad about a game, it allows past consumers to engage with and “fall in love with your brand” all over again. To sweeten the offer, you might even consider incentivizing consumers with a “Welcome Back” coupon…

    Relevancein Content- 11 readers -
  • 4 Types of Evergreen Content Your Brand Needs to Thrive

    …. As a marketer or entrepreneur who makes a living by creating powerful content, how can you rise above the noise and create share worthy items that add value? The answer is evergreen content, and it comes in a variety of forms. Consider These 4 Types of Evergreen Content Before diving in to the common types of evergreen content, it should be noted…

    Larry Alton/ Relevancein Content- 17 readers -
  • The 5 Keys to Better Interactive Content

    … your concepts can bring your ideas to life. Just make sure to properly attribute and permission third-party media before using it in your work. For more examples of smart interactive content, check out the graphic below. Ashley Taylor Anderson is director of content at Ceros, an interactive content marketing software startup. She’s a writer…

    The Content Strategistin Content- 6 readers -
  • 3 Ways Interactive Content Can Help Brick and Mortar Stores

    … the consumer gets the satisfaction of being the person with the highest score). Regardless of what’s being offered, the consumer receives something as a result of completing a requested task — and that’s something that can be beneficial to brick and mortar stores. As an example, consumers might take a quiz and then receive a coupon or special offer…

    Relevancein Content- 9 readers -
  • 3 Things Your 2016 Content Strategy Needs

    … search marketing and advertising mobile e-commerce and mobile payment mobile CRM (customer relationship management) mobile coupons the integration of mobile, local and social Are you seeing the word “mobile” in your sleep yet? Good. If you’ve already been working on short, succinct content and responsive design websites, you are on your way…

    Brianne Carlon Rush/ Relevancein Mobile Content- 17 readers -
  • How Interactive Content Can Work for Your Brand

    … and entertainment spans back as far as the early to mid-2000’s. Remember when “The Simpsons” movie released in 2007? Of course you do! Billboards, television, magazines, radio, social media and even storefronts were saturated in that familiar Simpsons color palette. But one of the things that really took off was “The Simpsons’ Avatar Creator,” where Simpsons…

    Relevancein Content How To's- 9 readers -
  • Using Interactive Content to Stand Out

    … While Mark Schaefer’s idea of “content shock” has been discredited, marketers still need to do all we can to stand out in the overwhelming crowd of marketing efforts. AT SXSW Interactive 2014, Schaefer’s advice to overcoming saturation was to adopt the newest technology and strategies since those who do are often the ones who come out on top…

    Brianne Carlon Rush/ Relevancein Content- 5 readers -
  • Promoting Interactive Content: Getting Ahead of the Content Marketing Pack

    …. They were designed from templates. They were quizzes. The writing is on the wall: interactive content is the future of content marketing. But let’s back up a step. We’re drowning in content. Absolutely drowning in it. 93 percent of businesses are doing content marketing, and 99 percent of software companies (and what seems like 150 percent of our…

    Relevancein Social Content- 35 readers -
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