Interactive Content

    • Are Lead Forms Dead?

      Short answer? Yep. At least in the traditional sense, and by “traditional” we mean demanding visitors’ information before you’ve provided value, or using stale, static content as an incentive. Let’s back up that truck for some background: In our work helping clients increase their online conversions, we’ve noticed a significant, consistent drop in web visitors filling out t ...

      Jenn Lisak/ Marketing Technology Blog- 6 readers -
    • How Digital Lead Capture Is Evolving

      Lead capture has been around for a while. As a matter of fact, it’s how many businesses manage to GET business. Consumers visit your website, they fill out a form looking for information, you collect that information and then you call them. Simple, right? Ehh… not as much as you’d think. The concept, in and of itself, is crazy simple.

      Marketing Technology Blogin How To's- 7 readers -
  • You Need to be Creating Interactive Content – Here’s Why

    … of excellent interactive content are BBC’s Your life on earth(definitely give this a shot!), Key Equipment Finance’s Lease vs. Buy infographic, and any one of the BuzzFeed Quizzes that you see all over social media. While it’s clear that interactive content is powerful and effective to all audiences, many brands have been slow to adapt and implement…

    Relevancein Content- 5 readers -
  • Using Interactive Media to Boost your B2C Promotions

    … No matter what industry you’re in, if your business is in the B2C sector, chances are pretty good that you’re facing some fierce competition — especially if you’re a brick & mortar store. After all, you know how much and how often consumers shop online nowadays. Folks are still going to brick & mortar stores; but the convenience…

    Marketing Technology Blog- 6 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    … that are losing their meaning, to content marketing strategies that have produced returns for both businesses and consumers, this report gives a clear picture of the B2B marketplace from 2015. Entering the Inbound Fold For some, B2B still elicits a sense of impersonality— the sterile, lifeless counterpart to B2C’s social media driven, visual content…

    Relevancein Content- 14 readers -
  • 3 Questions to Ask Before Developing Interactive Content Ideas

    … not have been to your establishment in a while, as they purchased something large a few years prior. By sending out an e-mail or displaying an ad about a game, it allows past consumers to engage with and “fall in love with your brand” all over again. To sweeten the offer, you might even consider incentivizing consumers with a “Welcome Back” coupon…

    Relevancein Content- 9 readers -
  • 4 Types of Evergreen Content Your Brand Needs to Thrive

    …. As a marketer or entrepreneur who makes a living by creating powerful content, how can you rise above the noise and create share worthy items that add value? The answer is evergreen content, and it comes in a variety of forms. Consider These 4 Types of Evergreen Content Before diving in to the common types of evergreen content, it should be noted…

    Larry Alton/ Relevancein Content- 16 readers -
  • The 5 Keys to Better Interactive Content

    … The first interactive piece of content I worked on was a physics animation series for Paul Hewitt’s Conceptual Physics program back in 2005. It was my first job out of college, and I had absolutely no idea what I was doing. I was supposed to be a project manager, keeping everyone on track with deadlines, review rounds, and phone calls. Instead…

    The Content Strategistin Content- 6 readers -
  • 3 Ways Interactive Content Can Help Brick and Mortar Stores

    … the consumer gets the satisfaction of being the person with the highest score). Regardless of what’s being offered, the consumer receives something as a result of completing a requested task — and that’s something that can be beneficial to brick and mortar stores. As an example, consumers might take a quiz and then receive a coupon or special offer…

    Relevancein Content- 8 readers -
  • 3 Things Your 2016 Content Strategy Needs

    … lifestyle. Now, consumers are demanding this personalized experience online, too. But delivering personalized content isn’t as easy as hiring a sales rep. However, there are numerous personalization trends helping marketers do just that. Your challenge for the remainder of 2015 is to fully understand them and determine which will make the biggest…

    Brianne Carlon Rush/ Relevancein Mobile Content- 16 readers -
  • How Interactive Content Can Work for Your Brand

    Published 1 hour ago 36 Ideation for interactive content is arguably the most difficult aspect of the creation process. The reason for this is because a lot of brands don’t even know what types of interactive content their audience would actually enjoy or find useful. Luckily, many brands have already executed successful interactive content promotions, and therefore, ...

    Relevance- 8 readers -
  • Using Interactive Content to Stand Out

    While Mark Schaefer’s idea of “content shock” has been discredited, marketers still need to do all we can to stand out in the overwhelming crowd of marketing efforts. AT SXSW Interactive 2014, Schaefer’s advice to overcoming saturation was to adopt the newest technology and strategies since those who do are often the ones who come out on top.

    Brianne Carlon Rush/ Relevance- 5 readers -
  • Promoting Interactive Content: Getting Ahead of the Content Marketing Pack

    …. They were designed from templates. They were quizzes. The writing is on the wall: interactive content is the future of content marketing. But let’s back up a step. We’re drowning in content. Absolutely drowning in it. 93 percent of businesses are doing content marketing, and 99 percent of software companies (and what seems like 150 percent of our…

    Relevancein Social Content- 35 readers -
Get the top posts daily into your mailbox!
More from around the web