Interactive Content

  • Interactive Content Basics Every Content Marketer Needs

    … The Ultimate Interactive Content Beginner’s Guide Tired of investing in expensive top quality content that merely yields lackluster marketing results? Like many marketers you’re probably wondering whether you picked the wrong content creator or amplified and promoted the content enough. That may be true. But did you ever consider…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 7 Interactive Content Tools to Delight Your Audience

    … HTML5 content. You can drag and drop your own visual assets into the platform, add interactions and animations, and review it with your whole team before you publish. Ceros has a steeper learning curve than the earlier entries on this list, but it offers a lot more opportunity to create something extraordinary. #7: SnapApp SnapApp is another…

    TopRank®in Content- 14 readers -
  • 7 Reasons Why Lead Forms are Dead

    … are still tons of companies that choose to slap these forms on their websites. And while the number of brands leveraging interactive experiences is steadily increasing, your brand will very likely stand out amongst its competitors. Why? Well, let’s state the obvious — not everyone is utilizing interactive content for their lead capture needs. If you…

    Marketing Technology Blog- 17 readers -
  • How Digital Lead Capture Is Evolving

    … consumers a reason to give that business their information. Here’s how digital lead capture is evolving: Lead Gen Forms are Becoming “Interactive” and “Engaging” Static lead forms are just that: they’re static. They’re not appealing; and frankly, they’re kinda boring. If it looks boring (or worse, doesn’t look legitimate), the likelihood…

    Marketing Technology Blogin How To's- 18 readers -
  • Are Lead Forms Dead?

    … not as a pushy salesman, but as a trusted advisor and good conversationalist. That’s what interactive content can deliver. Does interactive really work? Consider these outcomes: 94% more conversions. (Source: Demand Metric) 300% higher consumer interactivity. (Source: Hubspot) 60% higher retention of information. (Source: Kuno Creative) 500% more…

    Jenn Lisak/ Marketing Technology Blog- 25 readers -
  • You Need to be Creating Interactive Content – Here’s Why

    … A recent study from the Content Marketing Institute (CMI) and ion interactive with 341 content marketers showed some dramatic results on a brand’s success and confidence with interactive content: Two in three (66%) agree that audience engagement has increased since they started using interactive content tactics Four in five (79%) content…

    Relevancein Content- 9 readers -
  • Using Interactive Media to Boost your B2C Promotions

    … that you can integrate into your website in order to increase engagement, and ultimately, boost conversions. Calculators For businesses that sell “extravagant” products and services that often require a lot of thought (cars, furniture, mortgages, etc.), calculators are a great piece of interactive content that can steer your consumers toward…

    Marketing Technology Blog- 11 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    … The new year is finally here, which means marketers are settling down to evaluate the effectiveness of their efforts in 2015. By examining metrics as well as dusting off the 2015 Q1 marketing plan to see just how far they’ve grown beyond their initial planning, marketers undoubtedly will have many takeaways. But beyond understanding a brand’s…

    Relevancein Content- 24 readers -
  • 3 Questions to Ask Before Developing Interactive Content Ideas

    … not have been to your establishment in a while, as they purchased something large a few years prior. By sending out an e-mail or displaying an ad about a game, it allows past consumers to engage with and “fall in love with your brand” all over again. To sweeten the offer, you might even consider incentivizing consumers with a “Welcome Back” coupon…

    Relevancein Content- 16 readers -
  • 4 Types of Evergreen Content Your Brand Needs to Thrive

    …. As a marketer or entrepreneur who makes a living by creating powerful content, how can you rise above the noise and create share worthy items that add value? The answer is evergreen content, and it comes in a variety of forms. Consider These 4 Types of Evergreen Content Before diving in to the common types of evergreen content, it should be noted…

    Larry Alton/ Relevancein Content- 21 readers -
  • The 5 Keys to Better Interactive Content

    … your concepts can bring your ideas to life. Just make sure to properly attribute and permission third-party media before using it in your work. For more examples of smart interactive content, check out the graphic below. Ashley Taylor Anderson is director of content at Ceros, an interactive content marketing software startup. She’s a writer…

    The Content Strategistin Content- 7 readers -
  • 3 Ways Interactive Content Can Help Brick and Mortar Stores

    … Published 1 min ago 29 When most marketers think of interactive content, they think of it as being primarily on digital platforms — and they’re right. However, there’s often a misconception that interactive content is only used for (or should only be used by) ecommerce websites and other online entities. While most types of interactive…

    Relevancein Content- 13 readers -
  • 3 Things Your 2016 Content Strategy Needs

    There are only 90 days left until 2016. Let that sink in for a moment—I’ll wait. It seems that each year passes faster than the last, and each day a new content marketing best practice, channel or technique pops up. How can we possibly keep pace? Realistically, we can’t. Not truly. There are just too many things to learn, because content marketers like to create content about content marketing.

    Brianne Carlon Rush/ Relevance- 24 readers -
  • How Interactive Content Can Work for Your Brand

    … Published 1 hour ago 36 Ideation for interactive content is arguably the most difficult aspect of the creation process. The reason for this is because a lot of brands don’t even know what types of interactive content their audience would actually enjoy or find useful. Luckily, many brands have already executed successful interactive…

    Relevancein Content How To's- 9 readers -
  • Using Interactive Content to Stand Out

    … While Mark Schaefer’s idea of “content shock” has been discredited, marketers still need to do all we can to stand out in the overwhelming crowd of marketing efforts. AT SXSW Interactive 2014, Schaefer’s advice to overcoming saturation was to adopt the newest technology and strategies since those who do are often the ones who come out on top…

    Brianne Carlon Rush/ Relevancein Content- 9 readers -
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