Interactive Content

  • 5 Interactive Content Types That Will Boost Your Results

    … content makes information entertaining and engaging. Targeted at the top of the purchase funnel, this interactive content option builds awareness and drives traffic. It expands your potential audience by attracting new prospect segments. On average, quizzes attract 1,900 views according to BuzzSumo and Qzzr research. Quizzes break into 2 categories…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • The Interactive Content Marketing Purchase Funnel Guide

    …-ending social media feeds, always-on apps, and time consuming games. 81% of marketers agree: interactive content is more effective at attracting attention than static content. (@Hubspot) Here’s how these 3 food categories apply to interactive content: Snacks: Attract attention. Yields increased traffic, time-on-site. Also improved branding and shares…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • The State Of Interactive Content Metrics [Research and Tips]

    … How To Improve Your Interactive Content Marketing Results Interactive content marketing is white hot. Why? Because when the average reader spends 37 seconds per article (NewsCred) your content needs all the help it can muster. Interactive content appeals to mobile-savvy users who actively seek digital, app and gaming experiences. No surprise…

    Heidi Cohen/ Heidi Cohenin Content- 15 readers -
  • Interactive Content Basics Every Content Marketer Needs

    … content surpasses static content to education prospects Interactive content is almost twice as effective at converting prospects as static content according to Demand Metric Research. Interactive Content Yields Better Marketing Results – Demand Media Research How Interactive Content Can Improve Your Content Marketing Results Interactive…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • 7 Interactive Content Tools to Delight Your Audience

    … web survey Your audience is reading your content on a device that is capable of wonders. Whether they’re using a smartphone, tablet, or laptop, it can do much more than display text. What’s more, they’re connected to the internet, with limitless potential for communication and conversation. In this context, interactive content makes a whole…

    TopRank®in Content- 15 readers -
  • 7 Reasons Why Lead Forms are Dead

    … are still tons of companies that choose to slap these forms on their websites. And while the number of brands leveraging interactive experiences is steadily increasing, your brand will very likely stand out amongst its competitors. Why? Well, let’s state the obvious — not everyone is utilizing interactive content for their lead capture needs. If you…

    Marketing Technology Blog- 19 readers -
  • How Digital Lead Capture Is Evolving

    … consumers a reason to give that business their information. Here’s how digital lead capture is evolving: Lead Gen Forms are Becoming “Interactive” and “Engaging” Static lead forms are just that: they’re static. They’re not appealing; and frankly, they’re kinda boring. If it looks boring (or worse, doesn’t look legitimate), the likelihood…

    Marketing Technology Blogin How To's- 19 readers -
  • Are Lead Forms Dead?

    … not as a pushy salesman, but as a trusted advisor and good conversationalist. That’s what interactive content can deliver. Does interactive really work? Consider these outcomes: 94% more conversions. (Source: Demand Metric) 300% higher consumer interactivity. (Source: Hubspot) 60% higher retention of information. (Source: Kuno Creative) 500% more…

    Jenn Lisak/ Marketing Technology Blog- 28 readers -
  • You Need to be Creating Interactive Content – Here’s Why

    … A recent study from the Content Marketing Institute (CMI) and ion interactive with 341 content marketers showed some dramatic results on a brand’s success and confidence with interactive content: Two in three (66%) agree that audience engagement has increased since they started using interactive content tactics Four in five (79%) content…

    Relevancein Content- 10 readers -
  • Using Interactive Media to Boost your B2C Promotions

    … that you can integrate into your website in order to increase engagement, and ultimately, boost conversions. Calculators For businesses that sell “extravagant” products and services that often require a lot of thought (cars, furniture, mortgages, etc.), calculators are a great piece of interactive content that can steer your consumers toward…

    Marketing Technology Blog- 12 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    … that are losing their meaning, to content marketing strategies that have produced returns for both businesses and consumers, this report gives a clear picture of the B2B marketplace from 2015. Entering the Inbound Fold For some, B2B still elicits a sense of impersonality— the sterile, lifeless counterpart to B2C’s social media driven, visual content…

    Relevancein Content- 28 readers -
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