Interactive Content

  • 7 Interactive Content Tools to Delight Your Audience

    … HTML5 content. You can drag and drop your own visual assets into the platform, add interactions and animations, and review it with your whole team before you publish. Ceros has a steeper learning curve than the earlier entries on this list, but it offers a lot more opportunity to create something extraordinary. #7: SnapApp SnapApp is another…

    TopRank®in Content- 13 readers -
  • 7 Reasons Why Lead Forms are Dead

    … forms. Not only will the overall look of the interactive lead form stand out in a person’s mind, but the actual experience (the assessment, the trade-appraisal, the quiz, the game, etc.) is memorable and something that your competitors probably aren’t doing…. yet. 6. Static Lead Forms Can’t Capture the Amount of Data Digital Marketers Need What…

    Marketing Technology Blog- 13 readers -
  • How Digital Lead Capture Is Evolving

    … consumers a reason to give that business their information. Here’s how digital lead capture is evolving: Lead Gen Forms are Becoming “Interactive” and “Engaging” Static lead forms are just that: they’re static. They’re not appealing; and frankly, they’re kinda boring. If it looks boring (or worse, doesn’t look legitimate), the likelihood…

    Marketing Technology Blogin How To's- 15 readers -
  • Are Lead Forms Dead?

    … as a digital sales rep (as you should), static content sprinkled with lead forms is akin to a sales rep who hogs the conversation, sounds like a broken record, and delivers the same tone-deaf pitch to any prospect that crosses his path. Contrast that with a sales rep who ask questions, listens, and delivers helpful answers. Someone who’s remembered…

    Jenn Lisak/ Marketing Technology Blog- 22 readers -
  • You Need to be Creating Interactive Content – Here’s Why

    … A recent study from the Content Marketing Institute (CMI) and ion interactive with 341 content marketers showed some dramatic results on a brand’s success and confidence with interactive content: Two in three (66%) agree that audience engagement has increased since they started using interactive content tactics Four in five (79%) content…

    Relevancein Content- 8 readers -
  • Using Interactive Media to Boost your B2C Promotions

    … No matter what industry you’re in, if your business is in the B2C sector, chances are pretty good that you’re facing some fierce competition — especially if you’re a brick & mortar store. After all, you know how much and how often consumers shop online nowadays. Folks are still going to brick & mortar stores; but the convenience…

    Marketing Technology Blog- 7 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    … that are losing their meaning, to content marketing strategies that have produced returns for both businesses and consumers, this report gives a clear picture of the B2B marketplace from 2015. Entering the Inbound Fold For some, B2B still elicits a sense of impersonality— the sterile, lifeless counterpart to B2C’s social media driven, visual content…

    Relevancein Content- 21 readers -
  • 3 Questions to Ask Before Developing Interactive Content Ideas

    … In my very first article for Relevance, I mentioned that ideation for interactive content is arguably the most difficult aspect of the creation process. That statement still holds true. There are certain interactive content types that many consumers seem to latch onto (e.g., self-evaluators, avatar creators, planners), but those ideas didn’t…

    Relevancein Content- 15 readers -
  • 4 Types of Evergreen Content Your Brand Needs to Thrive

    … to elevate your brand. Learn More 3. Interactive Content Perhaps the most valuable and high returning form of evergreen content is interactive content. While it comes in a variety of forms, interactive content is essentially any form of content marketing that engages the end user beyond simply reading. Examples of interactive content include videos…

    Larry Alton/ Relevancein Content- 20 readers -
  • The 5 Keys to Better Interactive Content

    … your concepts can bring your ideas to life. Just make sure to properly attribute and permission third-party media before using it in your work. For more examples of smart interactive content, check out the graphic below. Ashley Taylor Anderson is director of content at Ceros, an interactive content marketing software startup. She’s a writer…

    The Content Strategistin Content- 7 readers -
  • 3 Ways Interactive Content Can Help Brick and Mortar Stores

    … immediately when they visit the store. And like everyone that enters the Apple store with a curious mind, they look at other products and forge relationships with the Geniuses there. 3. Leverage Interactive Content Solely for Brand Awareness Although developing interactive content to be a resource is ideal, it doesn’t have to have utility to still…

    Relevancein Content- 11 readers -
  • 3 Things Your 2016 Content Strategy Needs

    … search marketing and advertising mobile e-commerce and mobile payment mobile CRM (customer relationship management) mobile coupons the integration of mobile, local and social Are you seeing the word “mobile” in your sleep yet? Good. If you’ve already been working on short, succinct content and responsive design websites, you are on your way…

    Brianne Carlon Rush/ Relevancein Mobile Content- 22 readers -
  • How Interactive Content Can Work for Your Brand

    … valuable planning resources. Many restaurants nowadays (most notably, fast food restaurants like McDonald’s and Chipotle), have meal planners and calculators that allow patrons to customize their meals based on nutritional content. Meal planners and calculators open up new and interesting options to health-conscious diners which, in turn, keeps…

    Relevancein Content How To's- 9 readers -
  • Using Interactive Content to Stand Out

    … While Mark Schaefer’s idea of “content shock” has been discredited, marketers still need to do all we can to stand out in the overwhelming crowd of marketing efforts. AT SXSW Interactive 2014, Schaefer’s advice to overcoming saturation was to adopt the newest technology and strategies since those who do are often the ones who come out on top…

    Brianne Carlon Rush/ Relevancein Content- 9 readers -
  • Promoting Interactive Content: Getting Ahead of the Content Marketing Pack

    …. They were designed from templates. They were quizzes. The writing is on the wall: interactive content is the future of content marketing. But let’s back up a step. We’re drowning in content. Absolutely drowning in it. 93 percent of businesses are doing content marketing, and 99 percent of software companies (and what seems like 150 percent of our…

    Relevancein Social Content- 37 readers -
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