Interactive Content

  • How Digital Lead Capture Is Evolving

    … consumers a reason to give that business their information. Here’s how digital lead capture is evolving: Lead Gen Forms are Becoming “Interactive” and “Engaging” Static lead forms are just that: they’re static. They’re not appealing; and frankly, they’re kinda boring. If it looks boring (or worse, doesn’t look legitimate), the likelihood…

    Marketing Technology Blogin How To's- 13 readers -
  • Are Lead Forms Dead?

    … drop in web visitors filling out traditional lead forms. There’s a good reason for that. Buyer behavior is changing, largely because the technology, information and connectivity available to them keeps evolving and reshaping their behavior. As a result, your buyers have grown far more knowledgeable, discerning, demanding, and distracted. In all…

    Jenn Lisak/ Marketing Technology Blog- 10 readers -
  • You Need to be Creating Interactive Content – Here’s Why

    … A recent study from the Content Marketing Institute (CMI) and ion interactive with 341 content marketers showed some dramatic results on a brand’s success and confidence with interactive content: Two in three (66%) agree that audience engagement has increased since they started using interactive content tactics Four in five (79%) content…

    Relevancein Content- 7 readers -
  • Using Interactive Media to Boost your B2C Promotions

    … that you can integrate into your website in order to increase engagement, and ultimately, boost conversions. Calculators For businesses that sell “extravagant” products and services that often require a lot of thought (cars, furniture, mortgages, etc.), calculators are a great piece of interactive content that can steer your consumers toward…

    Marketing Technology Blog- 7 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    The new year is finally here, which means marketers are settling down to evaluate the effectiveness of their efforts in 2015. By examining metrics as well as dusting off the 2015 Q1 marketing plan to see just how far they’ve grown beyond their initial planning, marketers undoubtedly will have many takeaways.

    Relevance- 17 readers -
  • 3 Questions to Ask Before Developing Interactive Content Ideas

    … into your store is to create a fun game with a legitimate prize or incentive at the end—assuming you’re in an appropriate industry for a game, of course. When consumers play your game, they can win a prize or a special coupon just for playing (and claim the prize in-store, of course). The type of game you create depends on your target market’s…

    Relevancein Content- 11 readers -
  • 4 Types of Evergreen Content Your Brand Needs to Thrive

    …, polls, quizzes, surveys, reveal-based marketing, interactive infographics, games and more. For examples of well-designed interactive content, check out this article. 4. How-To Guides How-to guides and tutorials are the definition of evergreen content. As long as you sell a product or service, you’ll continue to have customers ask questions about how…

    Larry Alton/ Relevancein Content- 18 readers -
  • The 5 Keys to Better Interactive Content

    … The first interactive piece of content I worked on was a physics animation series for Paul Hewitt’s Conceptual Physics program back in 2005. It was my first job out of college, and I had absolutely no idea what I was doing. I was supposed to be a project manager, keeping everyone on track with deadlines, review rounds, and phone calls. Instead…

    The Content Strategistin Content- 6 readers -
  • 3 Ways Interactive Content Can Help Brick and Mortar Stores

    … are three ways interactive content can help brick and mortar stores: 1. Provide a Special Offer to be Used In-Store In most cases, getting a consumer to play your game or take your survey requires providing some sort of incentive. Sometimes it’s a tangible offer (like a valued trade-in voucher) and sometimes it’s a little more abstract (such as when…

    Relevancein Content- 10 readers -
  • 3 Things Your 2016 Content Strategy Needs

    … marketers like to create content about content marketing. So there’s a lot of content to read. And write. That’s why I’ve narrowed down the list to three areas of content marketing to focus on in planning your 2016 content strategy. Ready? Read on. 1. Interactive Content The idea of “content shock” may be a bit dramatic, but the truth is there…

    Brianne Carlon Rush/ Relevancein Mobile Content- 17 readers -
  • How Interactive Content Can Work for Your Brand

    … Published 1 hour ago 36 Ideation for interactive content is arguably the most difficult aspect of the creation process. The reason for this is because a lot of brands don’t even know what types of interactive content their audience would actually enjoy or find useful. Luckily, many brands have already executed successful interactive…

    Relevancein Content How To's- 9 readers -
  • Using Interactive Content to Stand Out

    … While Mark Schaefer’s idea of “content shock” has been discredited, marketers still need to do all we can to stand out in the overwhelming crowd of marketing efforts. AT SXSW Interactive 2014, Schaefer’s advice to overcoming saturation was to adopt the newest technology and strategies since those who do are often the ones who come out on top…

    Brianne Carlon Rush/ Relevancein Content- 5 readers -
  • Promoting Interactive Content: Getting Ahead of the Content Marketing Pack

    …. They were designed from templates. They were quizzes. The writing is on the wall: interactive content is the future of content marketing. But let’s back up a step. We’re drowning in content. Absolutely drowning in it. 93 percent of businesses are doing content marketing, and 99 percent of software companies (and what seems like 150 percent of our…

    Relevancein Social Content- 36 readers -
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