Interactive Content

    • 7 Reasons Why Lead Forms are Dead

      Both digital retailers and brick & mortar stores are always on the hunt for new and innovative ways to capture more leads and convert them into paying customers. To say this is a big challenge would be an outrageous understatement, as the advent of the internet has made competition fiercer for every industry imaginable.

      Marketing Technology Blog- 13 readers -
  • How Digital Lead Capture Is Evolving

    … consumers a reason to give that business their information. Here’s how digital lead capture is evolving: Lead Gen Forms are Becoming “Interactive” and “Engaging” Static lead forms are just that: they’re static. They’re not appealing; and frankly, they’re kinda boring. If it looks boring (or worse, doesn’t look legitimate), the likelihood…

    Marketing Technology Blogin How To's- 13 readers -
  • Are Lead Forms Dead?

    … data collected. (Source: PERQ) Two reasons we want to stress: Information that’s customized to my interests and where I am in the buying process will always trump static, “catch-all” content crafted to please everyone, everywhere. (We all know how trying to please everyone works out. It doesn’t.) Neuroscientists tell us our “reptilian…

    Jenn Lisak/ Marketing Technology Blog- 14 readers -
  • You Need to be Creating Interactive Content – Here’s Why

    … A recent study from the Content Marketing Institute (CMI) and ion interactive with 341 content marketers showed some dramatic results on a brand’s success and confidence with interactive content: Two in three (66%) agree that audience engagement has increased since they started using interactive content tactics Four in five (79%) content…

    Relevancein Content- 7 readers -
  • Using Interactive Media to Boost your B2C Promotions

    … that you can integrate into your website in order to increase engagement, and ultimately, boost conversions. Calculators For businesses that sell “extravagant” products and services that often require a lot of thought (cars, furniture, mortgages, etc.), calculators are a great piece of interactive content that can steer your consumers toward…

    Marketing Technology Blog- 7 readers -
  • New Study Suggests Top B2B Marketing Strategies for 2016

    … that are losing their meaning, to content marketing strategies that have produced returns for both businesses and consumers, this report gives a clear picture of the B2B marketplace from 2015. Entering the Inbound Fold For some, B2B still elicits a sense of impersonality— the sterile, lifeless counterpart to B2C’s social media driven, visual content…

    Relevancein Content- 18 readers -
  • 3 Questions to Ask Before Developing Interactive Content Ideas

    … In my very first article for Relevance, I mentioned that ideation for interactive content is arguably the most difficult aspect of the creation process. That statement still holds true. There are certain interactive content types that many consumers seem to latch onto (e.g., self-evaluators, avatar creators, planners), but those ideas didn’t…

    Relevancein Content- 13 readers -
  • 4 Types of Evergreen Content Your Brand Needs to Thrive

    … that not every type is suitable for every brand. You may find that a certain type is much more conducive to your industry, whereas another form fails to connect with users. Keep this in mind as you browse this list, and search for the ones that fit both your brand and industry. 1. Yearly Posts The year is coming to a close and the content marketing…

    Larry Alton/ Relevancein Content- 18 readers -
  • The 5 Keys to Better Interactive Content

    … your concepts can bring your ideas to life. Just make sure to properly attribute and permission third-party media before using it in your work. For more examples of smart interactive content, check out the graphic below. Ashley Taylor Anderson is director of content at Ceros, an interactive content marketing software startup. She’s a writer…

    The Content Strategistin Content- 7 readers -
  • 3 Ways Interactive Content Can Help Brick and Mortar Stores

    … Published 1 min ago 29 When most marketers think of interactive content, they think of it as being primarily on digital platforms — and they’re right. However, there’s often a misconception that interactive content is only used for (or should only be used by) ecommerce websites and other online entities. While most types of interactive…

    Relevancein Content- 10 readers -
  • 3 Things Your 2016 Content Strategy Needs

    … marketers like to create content about content marketing. So there’s a lot of content to read. And write. That’s why I’ve narrowed down the list to three areas of content marketing to focus on in planning your 2016 content strategy. Ready? Read on. 1. Interactive Content The idea of “content shock” may be a bit dramatic, but the truth is there…

    Brianne Carlon Rush/ Relevancein Mobile Content- 19 readers -
  • How Interactive Content Can Work for Your Brand

    … Published 1 hour ago 36 Ideation for interactive content is arguably the most difficult aspect of the creation process. The reason for this is because a lot of brands don’t even know what types of interactive content their audience would actually enjoy or find useful. Luckily, many brands have already executed successful interactive…

    Relevancein Content How To's- 9 readers -
  • Using Interactive Content to Stand Out

    … While Mark Schaefer’s idea of “content shock” has been discredited, marketers still need to do all we can to stand out in the overwhelming crowd of marketing efforts. AT SXSW Interactive 2014, Schaefer’s advice to overcoming saturation was to adopt the newest technology and strategies since those who do are often the ones who come out on top…

    Brianne Carlon Rush/ Relevancein Content- 7 readers -
  • Promoting Interactive Content: Getting Ahead of the Content Marketing Pack

    …. They were designed from templates. They were quizzes. The writing is on the wall: interactive content is the future of content marketing. But let’s back up a step. We’re drowning in content. Absolutely drowning in it. 93 percent of businesses are doing content marketing, and 99 percent of software companies (and what seems like 150 percent of our…

    Relevancein Social Content- 37 readers -
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