Interactive Intelligence

  • I Wish Marketers Would Stop Saying This…

    … the data requires experience. Analytics is a great tool for asking questions, but a terrible tool for finding answers. Big Data, Data Management Platforms, Dashboards, and other tools are really coming to the forefront. ReachForce corrects organizations’ data quality problems by cleansing their data — de-duping, standardizing, normalizing, correcting…

    Douglas Karr/ Marketing Technology Blogin EMail- 7 readers -
Get the top posts daily into your mailbox!