Interactive Publishers

  • The Three Pillars Of A Programmatic Strategy

    …, interactive publishers have to manage disparate data sets, and that can lead to a rocky journey: data reporting comes from multiple dashboards, creating one massive complex puzzle. But — back to the boat analogy — the trick about inventory data is that it is navigational map; just like the open ocean, data isn't static. It's fluid, flows and comes in waves…

    Rob Rasko/ Marketing Landin Display- 8 readers -
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