Interactive Publishers

  • The Three Pillars Of A Programmatic Strategy

    … In today's digital ecosystem, the programmatic paradigm is no longer a trend or a meme. It's very much a keystone of publishers' digital strategy. To that end, it's fair to say a good amount of ink — print and digital — has been expended to outline the virtues and benefits of programmatic for publishers. Just like any good strategy, so much has…

    Rob Rasko/ Marketing Landin Display- 8 readers -
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