Interest Based Segmentation

  • Digital Marketing 201: Explore Segmentation To Drive Growth

    … Being able to segment your web visitors, buyers, customers and prospects isn't the first thing that most of us as marketers turn to. We understand the need for it, but it's usually not a big focus. Even when teams do pay attention, it is often only to email lists. Segmentation is something that should be considered from the very start because…

    John Paul Mains/ Marketing Land- 22 readers -
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