Interest Based Segmentation

  • Digital Marketing 201: Explore Segmentation To Drive Growth

    … the needs of different buyers to create a user experience that tailors to the major types of customers. Interest Based Segmentation. You can obviously segment visitors and customers based on interest. This may not be important if you only sell a single type of product or service, but otherwise, knowing what people are interested in and providing…

    John Paul Mains/ Marketing Land- 12 readers -