Interest Graph

An interest graph is an online representation of the specific things in which an individual is interested.Interest graphs have perceived utility and value because of the premise that people’s interests are a major aspect of who they are, forming part of their personal identity, and can be used as indicators of such things as what they might want to do or buy, where they might want to go, or who they might want to meet, follow or vote for.
Posts about Interest Graph
  • What Social Marketers Should Be Watching for 2015

    … Jon Elvekrog, the CEO and Co-Founder of 140 Proof, a mobile media company that uses social data to improve ad targeting, has some interesting predictions about upcoming trends in ad tech, marketing, social, and data. 140 Proof has created Blended Interest Graph technology, which combines public data from many social platforms. This enables large…

    Greg Jarboe/ The SEM Postin Social SEO- 7 readers -
  • Will E-Commerce Ever Cash In On Social Media?

    …. Penney, Nordstrom and GameStop all opened and closed Facebook stores within a year. Companies complained that they weren’t seeing enough ROI and that creating a shopping destination on Facebook proved to be redundant. “It was basically just another place to shop for all the stuff already available on the retailer websites,” digital strategist…

    Martin Beck/ Marketing Landin Social Facebook Twitter- 12 readers -
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