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Facebook has been under a lot of scrutiny over the recent discovery that its video duration metrics were incorrect. For a company expected to earn $17 billion this year, maintaining the confidence of its advertisers is paramount to retaining its expected future position as the leader in attracting brand advertising dollars.
Facebook Wednesday announced several metrics-related updates: corrections of several bugs that resulted in inaccurate data, increased third-party verification, more measurement solutions and an internal review process. The bugs affected organic reach in page insights, video watches, time spent on Instant Articles, referrals in Analytics for Apps and follower counts in interest lists.
… Did you know you had an interests lists option on Facebook? And do you even know what they are? Well, I’m about to tell you, but if you read nothing further, know this: They’re pretty terrible for businesses, and they can be great for individuals. Yes, Facebook actually does help you protect your own best interests (via lists). Facebook…