Interest Targeting

  • How to Build a Better Target Audience for Your Facebook Ads

    … a relationship status of Engaged, are Frequent Personal Travelers International and who also have an interest in Beaches to market a romantic beach honeymoon. That’s an easy travel scenario, but imagine the options you have with these type of controls. If you combine age, interests and household information, you’ll have a powerful formula for targeting…

    Social Media Examinerin Social Facebook How To's- 12 readers -
  • Facebook Beefs Up Tools for Publishers

    … Facebook announced a host of new features aimed at encouraging publishers to share more content on the social network, introducing the ability to target posts by users’ interests, a way to eliminate posts that are out of date, a new Smart Publishing tool and improvements to domain insights. Product manager Holly Ormseth detailed the new tools…

    David Cohen/ AllFacebookin Social- 10 readers -
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