Interest Targeting

  • How to Build a Better Target Audience for Your Facebook Ads

    … a relationship status of Engaged, are Frequent Personal Travelers International and who also have an interest in Beaches to market a romantic beach honeymoon. That’s an easy travel scenario, but imagine the options you have with these type of controls. If you combine age, interests and household information, you’ll have a powerful formula for targeting…

    Social Media Examinerin Social Facebook How To's- 21 readers -
  • Facebook Beefs Up Tools for Publishers

    … for publishers in a post on the Facebook Media blog: Interest targeting: To help you reach precisely the right people, we now offer the ability to target posts to a subset of the people that like your page (pictured above). For example, a publisher can use interest targeting to post a story about a sports game that will only be shown to people who…

    David Cohen/ AllFacebookin Social- 11 readers -
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