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Facebook launched a powerful arsenal of tools to help pages ensure that their posts are being seen by the users who are most likely to engage with them. Product manager Peter Roybal announced the launch of organic targeting tool Audience Optimization in a Facebook Media blog post, saying that the tool and its new features are available to all English-language pages, and the ...
… a better target audience for facebook ads. #1: Explore Facebook Ad Targeting Options There are four primary sets of attributes to consider when targeting your audience with Facebook ads. Understanding what each one represents will give you the building blocks to construct your target audience. Locations Location targeting allows you to focus…
Last week, Facebook announced a new set of tools and improvements to help publishers better connect with their audience on the social network. The tools have been designed to produce a clearer set of insights and analytics for Page owners and media publishers. Improvements have also been made to Insights, and more communication channels and resources have been made available all round.
… for publishers in a post on the Facebook Media blog: Interest targeting: To help you reach precisely the right people, we now offer the ability to target posts to a subset of the people that like your page (pictured above). For example, a publisher can use interest targeting to post a story about a sports game that will only be shown to people who…