Interest Targeting

  • Audience Optimization: Tools to Help Facebook Page Posts Reach the Right Users

    Facebook launched a powerful arsenal of tools to help pages ensure that their posts are being seen by the users who are most likely to engage with them. Product manager Peter Roybal announced the launch of organic targeting tool Audience Optimization in a Facebook Media blog post, saying that the tool and its new features are available to all English-language pages, and the ...

    David Cohen/ AllTwitter- 26 readers -
  • Facebook Beefs Up Tools for Publishers

    … for publishers in a post on the Facebook Media blog: Interest targeting: To help you reach precisely the right people, we now offer the ability to target posts to a subset of the people that like your page (pictured above). For example, a publisher can use interest targeting to post a story about a sports game that will only be shown to people who…

    David Cohen/ AllFacebookin Social- 11 readers -
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