Interests

  • Save Time and Effort With Facebook Saved Audiences

    … Planning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., etc.: There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. One of the ways that I save time and effort is building out Facebook saved…

    AllFacebookin Social Facebook- 15 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … the games to livestreaming means that marketers can make use of the same types of behavioral and preference-based targeting that are available on digital and mobile. Twitter is hoping to make up to $50 million on NFL advertising, including in-game ads, pre-roll ads and Periscope streams. Twitter’s options for ad targeting include customer interests…

    AllFacebookin Social Twitter YouTube- 17 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … and measurement. And while digital is a large part of overall advertising plans, there’s another large piece of the pie that’s still largely ignored, even by Facebook’s and Google’s new offerings. eMarketer predicts that 2016 will be the year that spending on digital ads overtakes TV spend in the U.S. But while digital and cross-device measurement…

    AllFacebookin Google Facebook- 23 readers -
  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    … By David Cohen on Oct. 5, 2016 - 11:00 AM Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender Language Interests TV genre TV show Location (country…

    David Cohen/ AllTwitterin Social Twitter- 15 readers -
  • Instagram Primes Advertisers for Rio 2016

    … According to a study by market research firm GfK, 80 percent of Instagram users plan to follow the 2016 Summer Olympic Games from Rio de Janeiro, with more than one-half planning to do so every day. This presents opportunities for advertisers, as an Instagram for Business blog post also pointed out that 52 percent of Instagram users use…

    David Cohen/ AllFacebookin Social Facebook- 22 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … experience. This skill set will be important to virtually everything we do in the future across our services, not just video. During the Q&A portion of the call, Deutsche Bank Securities analyst Ross Sandler asked: Jack, on the improving engagement, can you parse for us how much of that’s being driven by the mix shift to video content…

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • Why Publishers Need to Walk Away from Facebook

    … motivations for this decrease, one could argue that it’s because social media networks’ foundations are built around the social graph (who you know) versus the interest graph (what you like). With Facebook, which is all about your friends and family, users go there to connect with and stay up-to-date on the people they know and care about. It’s less about…

    Inside Facebookin Facebook Twitter- 27 readers -
  • Why Social Data Are Transformational

    … To gain competitive advantage, successful marketers must use all of their data to learn faster and act smarter than ever before. However, not all data are created equal. Where should marketers invest to yield high-quality data that they can translate into accurate insights? Among the most important sources are social advertising platforms…

    AllFacebookin Social Display- 21 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    … The majority of adults today use some form of social media to keep in touch with friends, find dates and chat about their interests, but in the aftermath of last year’s Ashley Madison hack, many users across platforms are feeling a little too vulnerable. When a Facebook ad pops up for a product that we looked for a few days before, we wonder…

    AllTwitterin Social Facebook- 15 readers -
  • Instagram Adds ‘Picked for You’ Video Channels to Explore

    … and interests. The total time people spent watching video on Instagram increased 150 percent over the past six months. As video continues to grow, we’re adding new channels to Explore to make it easier for you to discover videos you’ll enjoy. Diverse communities flourish on Instagram—from comedians and bakers to skateboarders and hip-hop dancers…

    David Cohen/ AllFacebook- 20 readers -
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