Interests

  • The Hidden Mass Audience: Why Community Is Bigger Than You Think

    … interests created sacred spaces online. Online communities are valuable because they are niche, tightly characterized and real–in other words, everything a modern advertiser might want from online targeting. After all, in the years before hypertargeted programmatic technology, this is how advertising was done: Messages were placed in specialist…

    Inside Facebookin Social Display Facebook- 17 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … Planning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., etc.: There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. One of the ways that I save time and effort is building out Facebook saved…

    AllFacebookin Social Facebook- 11 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … Periscope broadcasts, “giving fans an immersive experience before, during and after games,” according to the NFL. When the NFL tested the idea last year by streaming a game on Yahoo, that game drew 15 million viewers. While those numbers are significantly greater than the 2.2 million garnered for the second Thursday Night Football game, they can grow…

    AllFacebookin Social Twitter YouTube- 14 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm…

    AllFacebookin Google Facebook- 20 readers -
  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    …) Location (region) Location (metro) Device category Wireless device network Mark Callahan, who works on data product marketing for Twitter, added in a blog post: Twitter’s age models use a blend of several data sources. Many users provide birthday information in their profile settings. For those that don’t, we apply other proprietary signals…

    David Cohen/ AllTwitterin Social Twitter- 15 readers -
  • Instagram Primes Advertisers for Rio 2016

    … brand, products or services. Include a popular Olympic hashtag or two, like: #bomdia, #rio2016, #riodejaniero, #familia, #brasil, #rio and #felicidad. And if you’re running Olympic-specific ad campaigns, reach viewers by selecting specific targeting interests like 2016 Summer Olympics or Olympic Games. Whether you’re thinking about running Olympic…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … on existing follows and other engagement. As people follow more accounts that are relevant to their interests, their timelines get better as a result. And finally, we’re continuing to give people more ways to express themselves in a tweet. In May, we announced upcoming changes to simplify tweets–including what counts toward your 140 characters…

    David Cohen/ Inside Facebookin Twitter- 19 readers -
  • Why Publishers Need to Walk Away from Facebook

    … In late June, Facebook once again announced a News Feed algorithm change–this time to focus more on friends and family content, and less on brands and publishers–a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers…

    Inside Facebookin Facebook Twitter- 24 readers -
  • Why Social Data Are Transformational

    …. Here’s why: Known audiences, tied to unique user IDs: People with social profiles volunteer data like age, gender, occupation, location, email, phone and affiliations, which are tied to privacy-safe, unique user IDs. Observable behavior, tied to the same unique user IDs: Observable behavioral data like the websites people visit, key life events…

    AllFacebookin Social Display- 20 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    … The majority of adults today use some form of social media to keep in touch with friends, find dates and chat about their interests, but in the aftermath of last year’s Ashley Madison hack, many users across platforms are feeling a little too vulnerable. When a Facebook ad pops up for a product that we looked for a few days before, we wonder…

    AllTwitterin Social Facebook- 14 readers -
  • Instagram Adds ‘Picked for You’ Video Channels to Explore

    …. Now, you’ll see new channels filled with the best videos from around the world based on topics you find interesting. The list of channels at launch follows: Acro Dancers Artists Bakers Ballet Dancers Barbers Baseball Players Cake Decorating Calligraphy Candy Making Ceramics Cheerleaders Comedians Comic Book Artists Cookies Dancers Fishing Freestyle…

    David Cohen/ AllFacebook- 20 readers -
  • 5 Content Marketing Tactics You’re Still Getting Wrong

    … not to “go with your gut” when it comes to content marketing, especially on social media. Modern consumers aren’t swayed by sales pitches, or anything generic. They want to be treated like individuals. Getting to know them at this level requires social listening software to divide your audience into micro-segments based on common interests. And it’s also…

    Mary C. Long/ AllTwitterin Social SEO Content Google- 16 readers -
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