• The Most Important Thing in Marketing Isn’t VR or AI

      In recent weeks, Google and Facebook–both undeniable juggernauts in digital advertising–have gotten serious about the latest craze in technology. It has nothing to do with Pokemon Go or custom photo filters, nor does it rely on a new console or platform. During New York’s Advertising Week, both companies announced new offerings in the realm of cross-device, with Google focus ...

      AllFacebookin Google Facebook- 12 readers -
    • Twitter Adds Aggregate User Age Information to Gnip Audience API

      By David Cohen on Oct. 5, 2016 - 11:00 AM Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender Language Interests TV genre TV show Location (country) Location (region) Location (me ...

      David Cohen/ AllTwitterin Social Twitter- 10 readers -
    • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

      There’s a sub-genre of videos in which children react to technology relics like rotary phones, Walkmans and typewriters and reveal how foreign such concepts are. When hearing an old-style busy signal, for instance, one kid guesses that it means the phone is “loading or searching.” A good candidate for that list is linear TV.

      AllFacebookin Social Twitter YouTube- 6 readers -
  • Instagram Primes Advertisers for Rio 2016

    … brand, products or services. Include a popular Olympic hashtag or two, like: #bomdia, #rio2016, #riodejaniero, #familia, #brasil, #rio and #felicidad. And if you’re running Olympic-specific ad campaigns, reach viewers by selecting specific targeting interests like 2016 Summer Olympics or Olympic Games. Whether you’re thinking about running Olympic…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … on existing follows and other engagement. As people follow more accounts that are relevant to their interests, their timelines get better as a result. And finally, we’re continuing to give people more ways to express themselves in a tweet. In May, we announced upcoming changes to simplify tweets–including what counts toward your 140 characters…

    David Cohen/ Inside Facebookin Twitter- 10 readers -
  • Why Social Data Are Transformational

    … To gain competitive advantage, successful marketers must use all of their data to learn faster and act smarter than ever before. However, not all data are created equal. Where should marketers invest to yield high-quality data that they can translate into accurate insights? Among the most important sources are social advertising platforms…

    AllFacebookin Social Display- 12 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    … The majority of adults today use some form of social media to keep in touch with friends, find dates and chat about their interests, but in the aftermath of last year’s Ashley Madison hack, many users across platforms are feeling a little too vulnerable. When a Facebook ad pops up for a product that we looked for a few days before, we wonder…

    AllTwitterin Social Facebook- 12 readers -
  • Instagram Adds ‘Picked for You’ Video Channels to Explore

    … and interests. The total time people spent watching video on Instagram increased 150 percent over the past six months. As video continues to grow, we’re adding new channels to Explore to make it easier for you to discover videos you’ll enjoy. Diverse communities flourish on Instagram—from comedians and bakers to skateboarders and hip-hop dancers…

    David Cohen/ AllFacebook- 17 readers -
  • 5 Content Marketing Tactics You’re Still Getting Wrong

    … for opportunities to expand their online presence by contributing to your blog. Post guest contributor guidelines on your website, and actively promote any writers who do provide content, and you’ll have writers clamoring to be featured. And don’t forget about user-generated content. According to Hubspot, “Consumers are more interested in hearing the views…

    Mary C. Long/ AllTwitterin Social SEO Content Google- 13 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … for help lowering her cost per fan from $2.70. After following Sal’s advice below, her CPF decreased to $0.24-$0.57. What was Sal’s advice? Instead of targeting only one interest, try targeting five to 10: Sal found that the quality and cost per fan will vary for each of the targeting options–that’s why she goes granular. She suggests having only…

    Dennis Yu/ AllTwitterin Facebook Twitter- 20 readers -
  • Recommendations Can’t Be Random

    … a segment likely to respond positively to your brand. When in doubt, test! If you want to dial things up yet another notch, A/B testing on Facebook lets you assess and perfect the effectiveness of your message through side-by-side comparisons. To get the most out of your recommendations, you’ll want to put a few variations out there at first to see…

    Mary C. Long/ AllFacebookin Social Facebook- 16 readers -
  • Dartmouth Researchers High on Facebook Ads for Marijuana Study

    … on any combination of demo/psychographics, interests, behaviors, past purchases and a whole lot more. The system pre-defines many of these personas, transforming advertising into data science. For example, it’s relatively easy to enter “marijuana” within Facebook’s ad-targeting query and find a cannabis-friendly U.S.-based audience of nearly 4-million…

    AllTwitterin Social Facebook- 23 readers -
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