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    • Save Time and Effort With Facebook Saved Audiences

      Planning campaigns, hunting down creative, editing the creative to fit social media platforms, planning daily budgets, working on audiences, etc., etc.: There are a million things that need to be done with each new campaign, so are shortcuts welcome? I say yes. One of the ways that I save time and effort is building out Facebook saved audiences.

      AllFacebookin Social Facebook- 11 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    …. In that case, this deal came just in time to shore up viewership among millennial and Generation Z cord-cutters. Advertisers get into the game Advertisers still love the NFL for its ability to deliver large audiences in an age of media fragmentation, but linear TV is still based on an antiquated model of demographic targeting. Opening up…

    AllFacebookin Social Twitter YouTube- 8 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … and measurement. And while digital is a large part of overall advertising plans, there’s another large piece of the pie that’s still largely ignored, even by Facebook’s and Google’s new offerings. eMarketer predicts that 2016 will be the year that spending on digital ads overtakes TV spend in the U.S. But while digital and cross-device measurement…

    AllFacebookin Google Facebook- 15 readers -
  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    … By David Cohen on Oct. 5, 2016 - 11:00 AM Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender Language Interests TV genre TV show Location (country…

    David Cohen/ AllTwitterin Social Twitter- 11 readers -
  • Instagram Primes Advertisers for Rio 2016

    … brand, products or services. Include a popular Olympic hashtag or two, like: #bomdia, #rio2016, #riodejaniero, #familia, #brasil, #rio and #felicidad. And if you’re running Olympic-specific ad campaigns, reach viewers by selecting specific targeting interests like 2016 Summer Olympics or Olympic Games. Whether you’re thinking about running Olympic…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … on existing follows and other engagement. As people follow more accounts that are relevant to their interests, their timelines get better as a result. And finally, we’re continuing to give people more ways to express themselves in a tweet. In May, we announced upcoming changes to simplify tweets–including what counts toward your 140 characters…

    David Cohen/ Inside Facebookin Twitter- 14 readers -
  • Why Publishers Need to Walk Away from Facebook

    … motivations for this decrease, one could argue that it’s because social media networks’ foundations are built around the social graph (who you know) versus the interest graph (what you like). With Facebook, which is all about your friends and family, users go there to connect with and stay up-to-date on the people they know and care about. It’s less about…

    Inside Facebookin Facebook Twitter- 20 readers -
  • Why Social Data Are Transformational

    … To gain competitive advantage, successful marketers must use all of their data to learn faster and act smarter than ever before. However, not all data are created equal. Where should marketers invest to yield high-quality data that they can translate into accurate insights? Among the most important sources are social advertising platforms…

    AllFacebookin Social Display- 13 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    … The majority of adults today use some form of social media to keep in touch with friends, find dates and chat about their interests, but in the aftermath of last year’s Ashley Madison hack, many users across platforms are feeling a little too vulnerable. When a Facebook ad pops up for a product that we looked for a few days before, we wonder…

    AllTwitterin Social Facebook- 14 readers -
  • Instagram Adds ‘Picked for You’ Video Channels to Explore

    … and interests. The total time people spent watching video on Instagram increased 150 percent over the past six months. As video continues to grow, we’re adding new channels to Explore to make it easier for you to discover videos you’ll enjoy. Diverse communities flourish on Instagram—from comedians and bakers to skateboarders and hip-hop dancers…

    David Cohen/ AllFacebook- 19 readers -
  • 6 Simple Steps to Lower Your Cost Per Facebook Fan

    … depending on your market. Play around with them until you find a CPF you’re happy with. Once you’ve done all the above, make sure you are gaining quality fans. If you gain a lot of fans but they don’t consume your content, they’re not going to convert later. Jon Loomer was spot-on in his article, How to Build a Facebook Audience From Scratch: The key…

    Dennis Yu/ AllTwitterin Facebook Twitter- 24 readers -
  • Recommendations Can’t Be Random

    … existed. Going after your expected audience is so 2015. Quality matters Recommendations must also demonstrate respect for consumers’ time and intelligence. That means they should be high-quality and relevant–not spammy clickbait. As Revcontent advises, “One of the fastest ways to drive your audience away is low-quality content recommendations…

    Mary C. Long/ AllFacebookin Social Facebook- 17 readers -
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