Interests

  • There Is No Salvation for the ‘Facebook Expert’

    In the old days of search marketing, it was about tricking the dumb robots–buy links, cloak, spin content, or whatever trick you could pull. And then came the old days of Facebook marketing (up through 2014), which was also about tricking the dumb robots–arb out placements available only via Power Editor, run weighted average fan acquisition campaigns internationally, pollu ...

    Dennis Yu/ AllTwitter- 43 readers -
  • The Hidden Mass Audience: Why Community Is Bigger Than You Think

    … interests created sacred spaces online. Online communities are valuable because they are niche, tightly characterized and real–in other words, everything a modern advertiser might want from online targeting. After all, in the years before hypertargeted programmatic technology, this is how advertising was done: Messages were placed in specialist…

    Inside Facebookin Social Display Facebook- 26 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … lookalike audiences, they are premade audience targeting that you can simply insert into your ad sets in the future. The only caveat is that you cannot exclude these audiences from your targeting, so think carefully how you want to go about it. Here are some tips that I have found to be useful over the years of saved audience building: First…

    AllFacebookin Social Facebook- 21 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … on this phenomenon is a smart move for Twitter, which is in dire need of a Hail Mary. And Twitter is not the only potential winner in this game. Twitter’s Hail Mary Twitter, whose audience grew by just 1 percent in the second quarter of 2016 compared with the previous quarter, has been experiencing sluggish growth. Revenues were up 20 percent…

    AllFacebookin Social Twitter YouTube- 25 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … and digital advertising be much smarter because it’s not just what devices people own, but who they are (demographics), what they do (interests) and where they do things (location). Where cross-device is going Cross-device identity has already changed the way marketers think about and plan their digital budgets and how they approach targeting…

    AllFacebookin Google Facebook- 29 readers -
  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    … By David Cohen on Oct. 5, 2016 - 11:00 AM Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender Language Interests TV genre TV show Location (country…

    David Cohen/ AllTwitterin Social Twitter- 19 readers -
  • Instagram Primes Advertisers for Rio 2016

    … brand, products or services. Include a popular Olympic hashtag or two, like: #bomdia, #rio2016, #riodejaniero, #familia, #brasil, #rio and #felicidad. And if you’re running Olympic-specific ad campaigns, reach viewers by selecting specific targeting interests like 2016 Summer Olympics or Olympic Games. Whether you’re thinking about running Olympic…

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … streaming of big events such as the Wimbledon Championships tennis tournament and the Republican and Democratic National Conventions, as well as its pacts with 120 Sports, Bloomberg TV, Campus Insiders, Major League Baseball, the National Basketball Association, the National Hockey League, Pac-12 Networks and, of course, the National Football League…

    David Cohen/ Inside Facebookin Twitter- 31 readers -
  • Why Publishers Need to Walk Away from Facebook

    … motivations for this decrease, one could argue that it’s because social media networks’ foundations are built around the social graph (who you know) versus the interest graph (what you like). With Facebook, which is all about your friends and family, users go there to connect with and stay up-to-date on the people they know and care about. It’s less about…

    Inside Facebookin Facebook Twitter- 33 readers -
  • Why Social Data Are Transformational

    … To gain competitive advantage, successful marketers must use all of their data to learn faster and act smarter than ever before. However, not all data are created equal. Where should marketers invest to yield high-quality data that they can translate into accurate insights? Among the most important sources are social advertising platforms…

    AllFacebookin Social Display- 25 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    … The majority of adults today use some form of social media to keep in touch with friends, find dates and chat about their interests, but in the aftermath of last year’s Ashley Madison hack, many users across platforms are feeling a little too vulnerable. When a Facebook ad pops up for a product that we looked for a few days before, we wonder…

    AllTwitterin Social Facebook- 19 readers -
  • Instagram Adds ‘Picked for You’ Video Channels to Explore

    …. Now, you’ll see new channels filled with the best videos from around the world based on topics you find interesting. The list of channels at launch follows: Acro Dancers Artists Bakers Ballet Dancers Barbers Baseball Players Cake Decorating Calligraphy Candy Making Ceramics Cheerleaders Comedians Comic Book Artists Cookies Dancers Fishing Freestyle…

    David Cohen/ AllFacebook- 21 readers -
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