Interests

  • The Hidden Mass Audience: Why Community Is Bigger Than You Think

    … publications, be it lifestyle or business, that mirrored readers’ particular passions and, therefore, delivered brands a relevant recipient base. The trouble is, it never happened. All of the promise of online community was never quite met with by marketers with the same zeal as their users. Why not? Who killed online community? Mark Zuckerberg did. More…

    Inside Facebookin Social Display Facebook- 27 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … of hundred thousand. You now have your lookalike audience in there, so just go through the normal steps of choosing the age and gender, interests, behaviors, purchasing habits, income, etc.–whatever you have in your Excel sheet, really. After you have filled out the necessary information, click “create audience,” and it will be available for you…

    AllFacebookin Social Facebook- 21 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … the games to livestreaming means that marketers can make use of the same types of behavioral and preference-based targeting that are available on digital and mobile. Twitter is hoping to make up to $50 million on NFL advertising, including in-game ads, pre-roll ads and Periscope streams. Twitter’s options for ad targeting include customer interests…

    AllFacebookin Social Twitter YouTube- 25 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … and digital advertising be much smarter because it’s not just what devices people own, but who they are (demographics), what they do (interests) and where they do things (location). Where cross-device is going Cross-device identity has already changed the way marketers think about and plan their digital budgets and how they approach targeting…

    AllFacebookin Google Facebook- 29 readers -
  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    …) Location (region) Location (metro) Device category Wireless device network Mark Callahan, who works on data product marketing for Twitter, added in a blog post: Twitter’s age models use a blend of several data sources. Many users provide birthday information in their profile settings. For those that don’t, we apply other proprietary signals…

    David Cohen/ AllTwitterin Social Twitter- 19 readers -
  • Instagram Primes Advertisers for Rio 2016

    … According to a study by market research firm GfK, 80 percent of Instagram users plan to follow the 2016 Summer Olympic Games from Rio de Janeiro, with more than one-half planning to do so every day. This presents opportunities for advertisers, as an Instagram for Business blog post also pointed out that 52 percent of Instagram users use…

    David Cohen/ AllFacebookin Social Facebook- 25 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    …-time data and insights. The app surfaces the most important follows and @mentions from other influencers and loyal fans, providing an easy way to stay plugged into Twitter. Finally, Twitter discussed Magic Pony, the machine learning company it agreed to acquire in late June: Magic Pony’s machine learning and visual processing technology…

    David Cohen/ Inside Facebookin Twitter- 32 readers -
  • Why Social Data Are Transformational

    … To gain competitive advantage, successful marketers must use all of their data to learn faster and act smarter than ever before. However, not all data are created equal. Where should marketers invest to yield high-quality data that they can translate into accurate insights? Among the most important sources are social advertising platforms…

    AllFacebookin Social Display- 25 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    … The majority of adults today use some form of social media to keep in touch with friends, find dates and chat about their interests, but in the aftermath of last year’s Ashley Madison hack, many users across platforms are feeling a little too vulnerable. When a Facebook ad pops up for a product that we looked for a few days before, we wonder…

    AllTwitterin Social Facebook- 19 readers -
  • Instagram Adds ‘Picked for You’ Video Channels to Explore

    … Instagram added more than 20 “Picked for You” video channels to its Explore tab, but the update is only available for users in the U.S. The Facebook-owned photo- and video-sharing network introduced the new element in a blog post: Today, we’re introducing new “Picked for You” channels in Explore featuring videos grouped by your favorite topics…

    David Cohen/ AllFacebook- 21 readers -
Get the top posts daily into your mailbox!
3 Blogs about the topic