Interests

  • The Hidden Mass Audience: Why Community Is Bigger Than You Think

    … interests created sacred spaces online. Online communities are valuable because they are niche, tightly characterized and real–in other words, everything a modern advertiser might want from online targeting. After all, in the years before hypertargeted programmatic technology, this is how advertising was done: Messages were placed in specialist…

    Inside Facebookin Social Display Facebook- 15 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … and choose one of the audiences in that Excel sheet mentioned earlier and choose a lookalike audience to base these around. I always suggest using a lookalike audience as a base to filter down from because the Facebook algorithm is pretty smart about narrowing that massive U.S.-wide (or whatever country you are in) potential audience down to a couple…

    AllFacebookin Social Facebook- 11 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … the games to livestreaming means that marketers can make use of the same types of behavioral and preference-based targeting that are available on digital and mobile. Twitter is hoping to make up to $50 million on NFL advertising, including in-game ads, pre-roll ads and Periscope streams. Twitter’s options for ad targeting include customer interests…

    AllFacebookin Social Twitter YouTube- 11 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … and more advanced, the screens get larger, the mobile web gets optimized and the application economy matures, consumers are increasingly leading mobile-first lifestyles. But while consumers may be mobile-first, brands, agencies and marketers from every industry and vertical realize that consumers aren’t mobile-only. Enter cross-device intelligence…

    AllFacebookin Google Facebook- 18 readers -
  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    … By David Cohen on Oct. 5, 2016 - 11:00 AM Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender Language Interests TV genre TV show Location (country…

    David Cohen/ AllTwitterin Social Twitter- 14 readers -
  • Instagram Primes Advertisers for Rio 2016

    … According to a study by market research firm GfK, 80 percent of Instagram users plan to follow the 2016 Summer Olympic Games from Rio de Janeiro, with more than one-half planning to do so every day. This presents opportunities for advertisers, as an Instagram for Business blog post also pointed out that 52 percent of Instagram users use…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … to continuously raise the quality bar on the advertising solutions we bring to market. Second, while we have worked to drive higher return on investment for advertisers (by leveraging our current user base, ad formats and innovations in targeting, creative and measurement), we’re still priced at a premium CPE (cost per engagement) relative to others. This has…

    David Cohen/ Inside Facebookin Twitter- 16 readers -
  • Why Social Data Are Transformational

    … To gain competitive advantage, successful marketers must use all of their data to learn faster and act smarter than ever before. However, not all data are created equal. Where should marketers invest to yield high-quality data that they can translate into accurate insights? Among the most important sources are social advertising platforms…

    AllFacebookin Social Display- 17 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    … The majority of adults today use some form of social media to keep in touch with friends, find dates and chat about their interests, but in the aftermath of last year’s Ashley Madison hack, many users across platforms are feeling a little too vulnerable. When a Facebook ad pops up for a product that we looked for a few days before, we wonder…

    AllTwitterin Social Facebook- 14 readers -
  • Instagram Adds ‘Picked for You’ Video Channels to Explore

    …. Now, you’ll see new channels filled with the best videos from around the world based on topics you find interesting. The list of channels at launch follows: Acro Dancers Artists Bakers Ballet Dancers Barbers Baseball Players Cake Decorating Calligraphy Candy Making Ceramics Cheerleaders Comedians Comic Book Artists Cookies Dancers Fishing Freestyle…

    David Cohen/ AllFacebook- 19 readers -
  • 5 Content Marketing Tactics You’re Still Getting Wrong

    … not to “go with your gut” when it comes to content marketing, especially on social media. Modern consumers aren’t swayed by sales pitches, or anything generic. They want to be treated like individuals. Getting to know them at this level requires social listening software to divide your audience into micro-segments based on common interests. And it’s also…

    Mary C. Long/ AllTwitterin Social SEO Content Google- 15 readers -
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