Interests

  • The Hidden Mass Audience: Why Community Is Bigger Than You Think

    … environment. These days, consumers–especially millennials–don’t want to be marketed to; they want to engage with a brand personally. Communities like groups, forums and boards offer brands just that opportunity. The sell here is not just a display advertising environment, but an interpersonal one. By inserting themselves into the discussions of passionate…

    Inside Facebookin Social Display Facebook- 21 readers -
  • Save Time and Effort With Facebook Saved Audiences

    … and foremost, know your audiences and document them on an Excel sheet. This may seem like a “duh” statement, but when you are targeting females age 25 through 45, you want to know what their interests, behaviors, buying habits, etc. are so that you can create a custom audience and feel comfortable that it is different than your females age 45 through 65…

    AllFacebookin Social Facebook- 20 readers -
  • Why the Twitter-NFL Deal Is a Hail Mary That Will Work

    … the games to livestreaming means that marketers can make use of the same types of behavioral and preference-based targeting that are available on digital and mobile. Twitter is hoping to make up to $50 million on NFL advertising, including in-game ads, pre-roll ads and Periscope streams. Twitter’s options for ad targeting include customer interests…

    AllFacebookin Social Twitter YouTube- 24 readers -
  • The Most Important Thing in Marketing Isn’t VR or AI

    … of cross-device, with Google focusing on targeting and Facebook adding new reporting capabilities. So what’s all this fuss about cross-device? In 2014, Facebook commissioned a study that found that 53 percent of people who own two devices and 77 percent who own three devices switch between them to complete tasks or activities. Similarly, a Google…

    AllFacebookin Google Facebook- 26 readers -
  • Twitter Adds Aggregate User Age Information to Gnip Audience API

    … By David Cohen on Oct. 5, 2016 - 11:00 AM Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender Language Interests TV genre TV show Location (country…

    David Cohen/ AllTwitterin Social Twitter- 17 readers -
  • Instagram Primes Advertisers for Rio 2016

    … brand, products or services. Include a popular Olympic hashtag or two, like: #bomdia, #rio2016, #riodejaniero, #familia, #brasil, #rio and #felicidad. And if you’re running Olympic-specific ad campaigns, reach viewers by selecting specific targeting interests like 2016 Summer Olympics or Olympic Games. Whether you’re thinking about running Olympic…

    David Cohen/ AllFacebookin Social Facebook- 24 readers -
  • A Complete Guide to Twitter’s Q2 2016 Earnings Call

    … streaming of big events such as the Wimbledon Championships tennis tournament and the Republican and Democratic National Conventions, as well as its pacts with 120 Sports, Bloomberg TV, Campus Insiders, Major League Baseball, the National Basketball Association, the National Hockey League, Pac-12 Networks and, of course, the National Football League…

    David Cohen/ Inside Facebookin Twitter- 27 readers -
  • Why Publishers Need to Walk Away from Facebook

    … In late June, Facebook once again announced a News Feed algorithm change–this time to focus more on friends and family content, and less on brands and publishers–a change that’s not all that surprising since Facebook is organized around who you know. This modification, however, is making huge waves in the publishing world, since publishers…

    Inside Facebookin Facebook Twitter- 32 readers -
  • Why Social Data Are Transformational

    … To gain competitive advantage, successful marketers must use all of their data to learn faster and act smarter than ever before. However, not all data are created equal. Where should marketers invest to yield high-quality data that they can translate into accurate insights? Among the most important sources are social advertising platforms…

    AllFacebookin Social Display- 23 readers -
  • Does Your Social Media Strategy Address Customer Security Concerns?

    … The majority of adults today use some form of social media to keep in touch with friends, find dates and chat about their interests, but in the aftermath of last year’s Ashley Madison hack, many users across platforms are feeling a little too vulnerable. When a Facebook ad pops up for a product that we looked for a few days before, we wonder…

    AllTwitterin Social Facebook- 18 readers -
  • Instagram Adds ‘Picked for You’ Video Channels to Explore

    …. Now, you’ll see new channels filled with the best videos from around the world based on topics you find interesting. The list of channels at launch follows: Acro Dancers Artists Bakers Ballet Dancers Barbers Baseball Players Cake Decorating Calligraphy Candy Making Ceramics Cheerleaders Comedians Comic Book Artists Cookies Dancers Fishing Freestyle…

    David Cohen/ AllFacebook- 21 readers -
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