Intermediate Ppc Strategies

    • Tools to Analyze Your PPC Competition

      August 4, 2017 It seemed like our PPC Hero audience really enjoyed Amanda’s competitor creep post so I thought maybe a little more creeping was in order. I’m going to focus, however, on the various tools on the market that you can use to see estimated metric performance, keyword and ad copy information on those competitors.

      PPC Hero- 22 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … April 12, 2017 Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce…

    PPC Heroin Paid Search- 14 readers -
  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … in the most efficient way. That’s why we love data, why we pore over ad reports, why we diligently test new bidding strategies and messaging, and work to communicate all of that to the higher-ups with whom we engage. It’s no surprise, then, that choosing the right metrics and KPIs for every account is essential. Ecommerce accounts may optimize for ROAS…

    PPC Heroin Affiliate Paid Search- 24 readers -
  • Your End Of Year PPC Checklist: What To Audit Before 2017

    … of the most essential parts of an account. Let’s review 5 top priority areas that you can take a deep dive to end the year and start planning and strategizing on how to improve your accounts moving into 2017. 1) Bid Rules The typical set it and forget it. We put a lot of time into our bid rules, whether in a bid management system or the PPC platform…

    PPC Heroin Paid Search- 16 readers -
  • Better Prepare For PPC Account Transitions

    … Learn how you can be prepared, what steps you can take for a smoother transition, and how to keep all parties on the same page during a transition between PPC account managers. Goals Are Being Met If goals are being met and performance/projects are moving in the right direction, you will have some time to evaluate capacity within your team…

    Hayley Cummings/ PPC Heroin Paid Search- 5 readers -
  • [Toolkit] The Ultimate AdWords Bundle For PPC Success

    … From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you’ve just taken the plunge into PPC or you’ve done it for awhile, Google AdWords was probably the platform you turned to first…

    Jamie Newton/ PPC Hero- 9 readers -
  • The Real Performance We’ve Seen With Ad Customizers

    … What are they again? Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work. Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow…

    Carrie Albright/ PPC Hero- 8 readers -
  • Moving Beyond Keyword Targeting In 2015

    … lawyer client whose average Search CPC is $12.68 while the average Display CPC is $1.79. Feed-Based Advertising Google Shopping, Bing PLAs, and comparison-shopping sites like Shopping.com all use a product feed to dynamically create ads based on search queries. This structure creates a highly relevant experience for the user, and lets them see…

    Amanda West Bookwalter/ PPC Hero- 8 readers -
  • A Process for Setting PPC Goals

    … While the topic and importance of PPC goal setting is not new among fellow PPC Hero bloggers, the purpose of this post is to cover my style and approach to goal setting with clients. The first time I meet with a client I have a list of questions. While most of the questions vary, I always ask about goals. I have learned to phrase…

    Sarah Stemen/ PPC Heroin Paid Search- 2 readers -
  • 10 Ways To Grow Your PPC Account – New Whitepaper!

    … Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the digital paid-per-click space. In this whitepaper, we cover 10 ways to grow your PPC program…

    Jamie Newton/ PPC Heroin Social Paid Search Facebook- 3 readers -
  • 9 PPC Hacks You Should Be Using – New Whitepaper!

    … Let’s face it – we could all use a little help. And with the ever-changing PPC landscape, it’s important to know what to prioritize and how to do a work around on your account. This whitepaper showcases 9 PPC hacks that can help your campaigns flourish. Learning just one of these hacks for the first time could mean serious performance…

    Jamie Newton/ PPC Heroin Paid Search Google- 10 readers -
  • 9 Things You Need To Know About PPC Analytics [New Webinar!]

    … Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your campaigns? Better yet, are you effectively measuring your campaigns? Join…

    Jamie Newton/ PPC Heroin Paid Search- 8 readers -
  • 4 Benefits of an AdWords My Client Center (MCC)

    … Despite somewhat firm beliefs that agencies encompass a special fairy dust of some sort that makes them “better” at PPC – we don’t. Certainly expertise and experience contribute to this perception and definitely set some agencies apart from one another, but there’s not a magic switch. What agencies do that individual advertisers may overlook…

    Kayla Kurtz/ PPC Heroin Paid Search- 17 readers -
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