Intermediate Ppc Strategies

  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … April 12, 2017 Last month, I came to you with 3 ways to use ROAS for lead gen optimization. Today, I want to talk about another way Hanapin Marketing has begun embracing “back-end,” atypical KPIs in our PPC strategies and tactics. This example comes from a dynamic, sometimes complicated vertical that blends both lead gen and e-commerce…

    PPC Heroin Paid Search- 13 readers -
  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … or ROI, while lead generation accounts might choose to set CPA or lead volume goals based on observed closing rates. In their own way, each of these goals, or KPI strategies, is rooted in profitability and return. Today, as a lead-gen-focused PPC-er, I would like to share three ways I’ve been able to use ROAS metrics to identify wins…

    PPC Heroin Affiliate Paid Search- 22 readers -
  • Your End Of Year PPC Checklist: What To Audit Before 2017

    … and need some analysis and adjustment. Maybe in your account, mobile is picking up with the continued growth of mobile device searches, leading to a broader conversation around mobile experiences and proper bidding strategies. 3) Search Partners Data Probably the most forgotten tactic in any PPC strategy. When a campaign starts up, Search Partners…

    PPC Heroin Paid Search- 14 readers -
  • Better Prepare For PPC Account Transitions

    …. This should only be 1-2 days with diligent surveil- lance of account performance throughout. Determine which account manager would be the best fit. To do this, consider vertical experience and the client personality. For example, if your client is very involved and wants frequent updates on progress, pair them with a manager who has proven…

    Hayley Cummings/ PPC Heroin Paid Search- 5 readers -
  • [Toolkit] The Ultimate AdWords Bundle For PPC Success

    … From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you’ve just taken the plunge into PPC or you’ve done it for awhile, Google AdWords was probably the platform you turned to first…

    Jamie Newton/ PPC Hero- 9 readers -
  • The Real Performance We’ve Seen With Ad Customizers

    … group or campaign. An example of this might be someone searching for a pair of Adidas High Tops. You may have a search campaign associated with Adidas and an ad group for variations of the keyword “high top.” For such an ad group, it’s possible you’re using relevant but generic messaging such as: In this case, your customized ad could change your…

    Carrie Albright/ PPC Hero- 8 readers -
  • Moving Beyond Keyword Targeting In 2015

    … goal of Google is really to run your PPC account for you, so this is one tool that lets them get closer to this goal. Audience Targeting One really amazing trend we’re seeing is the use of user behaviors and personas for targeting. For instance, in-market segments on the GDN. Google knows when you’re about to buy a house based on your browsing…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
  • A Process for Setting PPC Goals

    … they set. Recording and presenting goal alignment demonstrates agency value. While all account managers want to deliver insanely great results, clients appreciate trustworthiness and learning. If you can confidently say these tactics are what we are doing to meet goals, and you can tie the tactics together for the client, everyone will win. As Sam…

    Sarah Stemen/ PPC Heroin Paid Search- 2 readers -
  • 10 Ways To Grow Your PPC Account – New Whitepaper!

    … including keyword expansion techniques, Shopping Campaigns, Remarketing, Social, Mobile, Display and More. In this Whitepaper we’ll discuss: Keyword expansion and the variety of tools available for research How to target users that have a higher chance of converting at a lower cost Other markets besides Google AdWords for growth in your campaigns…

    Jamie Newton/ PPC Heroin Social Paid Search Facebook- 3 readers -
  • 9 PPC Hacks You Should Be Using – New Whitepaper!

    … Let’s face it – we could all use a little help. And with the ever-changing PPC landscape, it’s important to know what to prioritize and how to do a work around on your account. This whitepaper showcases 9 PPC hacks that can help your campaigns flourish. Learning just one of these hacks for the first time could mean serious performance…

    Jamie Newton/ PPC Heroin Paid Search Google- 10 readers -
  • 9 Things You Need To Know About PPC Analytics [New Webinar!]

    … Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your campaigns? Better yet, are you effectively measuring your campaigns? Join…

    Jamie Newton/ PPC Heroin Paid Search- 7 readers -
  • 4 Benefits of an AdWords My Client Center (MCC)

    … Despite somewhat firm beliefs that agencies encompass a special fairy dust of some sort that makes them “better” at PPC – we don’t. Certainly expertise and experience contribute to this perception and definitely set some agencies apart from one another, but there’s not a magic switch. What agencies do that individual advertisers may overlook…

    Kayla Kurtz/ PPC Heroin Paid Search- 17 readers -
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