Intermediate Ppc Strategies

  • Better Prepare For PPC Account Transitions

    …. This should only be 1-2 days with diligent surveil- lance of account performance throughout. Determine which account manager would be the best fit. To do this, consider vertical experience and the client personality. For example, if your client is very involved and wants frequent updates on progress, pair them with a manager who has proven…

    Hayley Cummings/ PPC Heroin Paid Search- 4 readers -
  • [Toolkit] The Ultimate AdWords Bundle For PPC Success

    … From the basics to advanced topics, become an AdWords expert! Google processes nearly 6 billion searches every single day. Its the largest search marketing platform out there and too big to ignore. Whether you’ve just taken the plunge into PPC or you’ve done it for awhile, Google AdWords was probably the platform you turned to first…

    Jamie Newton/ PPC Hero- 8 readers -
  • The Real Performance We’ve Seen With Ad Customizers

    … What are they again? Although the conversations about ad customizers began a few months ago, some folks are still learning just what they are and just how they work. Ad customizers are another opportunity created by Google to better connect your potential clients and customers with the most relevant information about your business. They allow…

    Carrie Albright/ PPC Hero- 6 readers -
  • Moving Beyond Keyword Targeting In 2015

    … Series week continues at PPC Hero as we try to write about the same topic every day. This week’s topic is predictions for 2015. When I’m asked to think about 2015, the first area I assess is how keyword targeting seems like it’s becoming less relevant, and there are so many new alternatives to targeting ads. I fully expect all the new features…

    Amanda West Bookwalter/ PPC Hero- 7 readers -
  • A Process for Setting PPC Goals

    … they set. Recording and presenting goal alignment demonstrates agency value. While all account managers want to deliver insanely great results, clients appreciate trustworthiness and learning. If you can confidently say these tactics are what we are doing to meet goals, and you can tie the tactics together for the client, everyone will win. As Sam…

    Sarah Stemen/ PPC Heroin Paid Search- 2 readers -
  • 10 Ways To Grow Your PPC Account – New Whitepaper!

    … Pay-per-click advertising can be one of the most effective and efficient marketing channels for driving conversions, traffic, leads and revenue. Once advertisers have had a taste, they are always looking for more ways to grow their market reach in the digital paid-per-click space. In this whitepaper, we cover 10 ways to grow your PPC program…

    Jamie Newton/ PPC Heroin Social Paid Search Facebook- 3 readers -
  • 9 PPC Hacks You Should Be Using – New Whitepaper!

    … Let’s face it – we could all use a little help. And with the ever-changing PPC landscape, it’s important to know what to prioritize and how to do a work around on your account. This whitepaper showcases 9 PPC hacks that can help your campaigns flourish. Learning just one of these hacks for the first time could mean serious performance…

    Jamie Newton/ PPC Heroin Paid Search Google- 10 readers -
  • 9 Things You Need To Know About PPC Analytics [New Webinar!]

    … Running effective PPC campaigns can be competitive and expensive (really expensive if you’re not careful!). As a digital marketer, its important for you to run efficient and successful campaigns that create maximum value for your clicks. Are you measuring your campaigns? Better yet, are you effectively measuring your campaigns? Join…

    Jamie Newton/ PPC Heroin Paid Search- 6 readers -
  • 4 Benefits of an AdWords My Client Center (MCC)

    … Despite somewhat firm beliefs that agencies encompass a special fairy dust of some sort that makes them “better” at PPC – we don’t. Certainly expertise and experience contribute to this perception and definitely set some agencies apart from one another, but there’s not a magic switch. What agencies do that individual advertisers may overlook…

    Kayla Kurtz/ PPC Heroin Paid Search- 16 readers -
  • PPC – The Ultimate Guide to Pay-Per-Click Marketing

    … sure that you test different features and strategies for your account. Every account is unique, and will have its own reactions to different features and strategies. Of course common practices exist because they’re considered to work the best for most accounts, but you’ll never know until you test. Of course, also keep coming back to PPC Hero to find more advanced and detailed case studies and how-to guides! …

    Matt Umbro/ PPC Heroin Paid Search- 24 readers -
  • [Webinar Recording] PPC Mistakes You Didn’t Know You Were Making

    Let’s face it - in the flurry of the tasks and strategy involved in PPC, you've made mistakes. Many of them avoidable and some of them huge. No matter how much of a seasoned digital marketer you are, it happens. In this webinar, our experts will go through four different areas where mistakes occur frequently, sometimes without you really understanding what the problem is. In ...

    Jamie Newton/ PPC Heroin Paid Search- 14 readers -
  • Advanced ABCs of PPC – Terminology & Strategies to Remember

    … In the spirit of last week's blog series, I'd like to take our readers back to school with a revisited paid search alphabet. I published a similar post back in August 2012, but I mainly focused on general and/or beginner-level terms. This time around I'll uncover some more advanced PPC terminology and concepts to keep in mind as you manage your…

    Kayla Kurtz/ PPC Heroin Paid Search- 6 readers -
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