Intermediate Ppc Strategies

  • Tools to Analyze Your PPC Competition

    … August 4, 2017 It seemed like our PPC Hero audience really enjoyed Amanda’s competitor creep post so I thought maybe a little more creeping was in order. I’m going to focus, however, on the various tools on the market that you can use to see estimated metric performance, keyword and ad copy information on those competitors. Why is competitor…

    PPC Hero- 25 readers -
  • Enhanced Day-Of-Week Budgeting With Non-PPC KPIs

    … a revolutionary approach to campaign management. Many account managers already do this, using AdWords Automated Rules (or similar features in other PPC platforms). The trick is knowing how to combine this useful tool with non-PPC performance data. I’ll quickly walk you through one approach to setting up your day-of-week budgets with non-PPC metrics, whether…

    PPC Heroin Paid Search- 14 readers -
  • 3 Ways To Use ROAS In PPC Lead Gen Optimization

    … March 6, 2017 “In any PPC campaign, whether eCommerce or lead generation, return is the ultimate indicator of success.” –Matt Umbro Naturally, we all want to be successful. We want to know that the money we are putting into paid search, social, and display—or the investment we are managing on behalf of our clients—is being utilized…

    PPC Heroin Affiliate Paid Search- 25 readers -
  • Your End Of Year PPC Checklist: What To Audit Before 2017

    … and need some analysis and adjustment. Maybe in your account, mobile is picking up with the continued growth of mobile device searches, leading to a broader conversation around mobile experiences and proper bidding strategies. 3) Search Partners Data Probably the most forgotten tactic in any PPC strategy. When a campaign starts up, Search Partners…

    PPC Heroin Paid Search- 16 readers -