• Finance Marketers Explain How to Capture a High-Value Audience

    …. For Disney, audience success is a toddler belting out “Let It Go” in an Elsa tiara. For a financial investor, it’s getting a millennial to open a Roth IRA. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. At the Contently Executive Finance Summit in New York City…

    The Content Strategistin How To's- 10 readers -
  • Introducing Document Analytics

    … Last month, in an announcement about Contently’s acquisition of Minneapolis-based tech firm Docalytics, Contently CTO Dave Goldberg asked the billion-dollar question: “Brands spend a remarkable amount of money each year creating dark assets like white papers, slideshows, pricing worksheets, and sales collateral. … But once these assets make…

    The Content Strategist- 8 readers -
  • Ideas Inside: Introducing Contently’s New Pitch Request Functionality

    … The great science fiction writer Isaac Asimov once said,“Writing, to me, is simply thinking through my fingers.” Lasting stories begin with meaningful ideas, whether we’re writing the next great novel or launching a brand publication that will shake up an industry. Contently’s new pitch request functionality taps into the ideas of our powerful…

    The Content Strategist- 12 readers -
  • Contently Ranks #29 in Deloitte 2015 Technology Fast 500 List

    … I’m a numbers guy, always have been. However, as Contently’s VP of finance, my affinity for figures has occasionally made me a bit unpopular in the office. I once vetoed an in-office fro-yo machine (too expensive, not healthy), as well as a particularly unrealistic company “retreat” to Costa Rica (we would take up an entire plane). But today…

    The Content Strategist- 11 readers -
  • Ceros test

    … :auto;padding:0 0 727.54%;height:0;top:0;left:0;bottom:0;right:0;margin:0;border:0 none” id=”issue-5630cb6b3db96″>me allowfullscreen src=”//“> The post Ceros test appeared first on The Content Strategist…

    Joe Lazauskas/ The Content Strategist- 4 readers -
  • New From Contently: Workflow Flexibility

    … It’s a sobering fact, but as SiriusDecisions pointed out last year, between 60 and 70 percent of content created by brands never even gets published. Why? Because enterprise companies invariably have complex internal processes for approval, editing, and governance. Shepherding a piece of content through editing, collaboration, approvals…

    The Content Strategist- 8 readers -
  • New from Contently: Contributor Analytics

    … There are few things more critical to an effective content marketing program than having talented contributors—and in order to maximize your effectiveness, you need a clear understanding of how those contributors are performing. Without an accurate, holistic view of their performance, it’s difficult to connect the right contributors with the right…

    The Content Strategist- 5 readers -
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