Internal Linking

    • Seven ways to avoid content cannibalization

      There’s currently a lot of discussion about how to improve your domain’s SEO. Many issues are labeled as dramatically influential and people are always sharing tips on how to deal with them. However, one topic is seldom discussed within SEO circles: internal content cannibalization. Why should we care? SEO experts and digital marketers have long been contemplating whether or n ...

      Search Engine Watchin SEO Content- 8 readers -
  • How The Telegraph’s SEO strategy led to a Brexit traffic boost

    … strategy has much to do with The Telegraph’s impressive performance. This strategy put it in a strong position to benefit from extra traffic around such a big news event. It regularly has a prominent feature in Google News results, while it ranks well for key topics thanks to a well-executed strategy which includes effective internal linking…

    Graham Charlton/ Search Engine Watch- 20 readers -
  • Why your content and SEO strategy need to be joined up

    … it doesn’t use the content it creates to help with search visibility. It has created some useful content around festivals, but isn’t linking to its product or category pages to help them perform more effectively for these searches. All Millets needs to do is to link consistently from the content to the landing pages to help them rank more effectively…

    Graham Charlton/ Search Engine Watchin SEO Content- 11 readers -
  • Five things to remember for a smooth, catastrophe-free site migration

    …, use of images, internal linking etc. Leave nothing to chance! Don’t just give it to the nearest Dev Guy. “Barry, are you busy? Can you SEO the new site please?” 2. Consolidate your redirects and mapping Crawling every page of your site is intrinsic to a successful migration. You really need to know where you are before you begin. Create…

    Search Engine Watch- 12 readers -
  • Is an internal linking strategy paying off for Mail Online?

    … Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around…

    Graham Charlton/ Search Engine Watch- 12 readers -
  • Nine SEO techniques that take less than 15 minutes

    … massive site with years and years worth of posts, the idea of adding rich snippets to your pages can seem terrifying. Instead, make a spreadsheet of your most popular posts, then every day go through 10 of them and implement schema markup. This should help gradually improve the CTR of your results. 3. Improve your site speed by optimising images Site…

    Christopher Ratcliff/ Search Engine Watchin SEO- 9 readers -
  • EU referendum / brexit betting: who’s winning in organic search?

    …, so much of this is about effective internal linking and creation of single landing pages for high value and high traffic search terms. Clearly, with £43m matched on the exchange alone, Betfair has done well, but could it have done better with the right SEO strategy? A missed PPC opportunity? One final side point here – have the betting sites missed…

    Graham Charlton/ Search Engine Watch- 12 readers -
  • Are related sitewide footer links the key to dominating Google?

    … exactly the same as we would treat them as editorial votes from some other website.” Note that Matt talks about links to other sites, as opposed to “links with descriptive and ever-changing anchor text”. Somewhat different. Screw hub pages, launch hub sites Internal linking works best when there is a clear strategy in place. That normally means…

    Chris Lake/ Search Engine Watch- 10 readers -
  • Does Google look at anchor text in internal links?

    … Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them. It’s something I place great importance on as an editor, as it’s one part…

    Graham Charlton/ Search Engine Watchin Google- 9 readers -
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