Internal Linking

    • Smart Internal Linking for SEO

      [This post originally appeared in 2011 and was refreshed by popular demand.] If you were to map out your website’s internal links, would there be a logical order to it, or would it look like a steaming plate of spaghetti? Be careful before you answer. Strip away all the fancy design, the hours of brilliant copywriting, and the carefully considered page names.

      Portent, Incin SEO- 12 readers -
  • Seven ways to avoid content cannibalization

    … within the hierarchy of your pages. If you use the latter, you can launch a simple site audit, which will automatically check your domain for duplicate links and tags, and even provide some suggestions for improvement. 2) Anchor text inconsistency Cause: Overuse of keywords with anchors that refer to the wrong page, which creates spam within your own…

    Search Engine Watchin SEO Content- 16 readers -
  • Five things to remember for a smooth, catastrophe-free site migration

    …, use of images, internal linking etc. Leave nothing to chance! Don’t just give it to the nearest Dev Guy. “Barry, are you busy? Can you SEO the new site please?” 2. Consolidate your redirects and mapping Crawling every page of your site is intrinsic to a successful migration. You really need to know where you are before you begin. Create…

    Search Engine Watch- 13 readers -
  • Is an internal linking strategy paying off for Mail Online?

    … site with some excellent content and a formidable number of backlinks. Effective linking and theming will help any site, but other factors have to be in place to achieve high rankings for competitive search terms. That said, it should not be beyond major publishers to profit from this strategy, and the example I’m going to use here is Mail Online…

    Graham Charlton/ Search Engine Watch- 15 readers -
  • Nine SEO techniques that take less than 15 minutes

    … massive site with years and years worth of posts, the idea of adding rich snippets to your pages can seem terrifying. Instead, make a spreadsheet of your most popular posts, then every day go through 10 of them and implement schema markup. This should help gradually improve the CTR of your results. 3. Improve your site speed by optimising images Site…

    Christopher Ratcliff/ Search Engine Watchin SEO- 14 readers -
  • Are related sitewide footer links the key to dominating Google?

    … of search positions. In this case, the rich are major publishing groups. The way they are getting richer is by cross-linking to existing and new websites, from footers and body copy, which are “constantly changing”. There’s nothing hideously wrong with this approach, but it’s a bit of risk to tweak the links quite so often. Especially when…

    Chris Lake/ Search Engine Watch- 11 readers -
  • Does Google look at anchor text in internal links?

    … Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them. It’s something I place great importance on as an editor, as it’s one part…

    Graham Charlton/ Search Engine Watchin Google- 14 readers -
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