Internal Linking

    • What is cornerstone content?

      Cornerstone content pieces are those articles on your website you’re most proud of. They reflect your business, communicate your mission and are extremely well written. These are the articles you would like to rank high in the search engines. Cornerstone articles are usually explainers; these articles combine insights from different blog posts. Here, I’ll explain all about cornerstone content.

      Marieke Van De Rakt/ Yoastin Content- 15 readers -
  • Ask Yoast: Too many links in navigation menu?

    … Doing your internal linking well has quite a few SEO benefits. Connecting related posts with each other lets Google know that you’ve created content on various aspects of a certain topic. This can make you a stronger candidate to rank for that topic. But, can internal links also be detrimental to your site? Is it possible to create too many…

    Joost De Valk/ Yoast- 14 readers -
  • Smart Internal Linking for SEO

    …. The Desire to be User Friendly You want visitors to find what they’re looking for. That’s great, but, main navigations with a hundred links and overzealous internal linking can lead to both SEO and usability problems. From a usability perspective, choice overload will lead to decision paralysis. Instead of taking the time to go through specific…

    Portent, Incin SEO- 13 readers -
  • Seven ways to avoid content cannibalization

    … within the hierarchy of your pages. If you use the latter, you can launch a simple site audit, which will automatically check your domain for duplicate links and tags, and even provide some suggestions for improvement. 2) Anchor text inconsistency Cause: Overuse of keywords with anchors that refer to the wrong page, which creates spam within your own…

    Search Engine Watchin SEO Content- 24 readers -
  • How The Telegraph’s SEO strategy led to a Brexit traffic boost

    … strategy has much to do with The Telegraph’s impressive performance. This strategy put it in a strong position to benefit from extra traffic around such a big news event. It regularly has a prominent feature in Google News results, while it ranks well for key topics thanks to a well-executed strategy which includes effective internal linking…

    Graham Charlton/ Search Engine Watch- 30 readers -
  • Five things to remember for a smooth, catastrophe-free site migration

    …, use of images, internal linking etc. Leave nothing to chance! Don’t just give it to the nearest Dev Guy. “Barry, are you busy? Can you SEO the new site please?” 2. Consolidate your redirects and mapping Crawling every page of your site is intrinsic to a successful migration. You really need to know where you are before you begin. Create…

    Search Engine Watch- 14 readers -
  • Is an internal linking strategy paying off for Mail Online?

    … Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around…

    Graham Charlton/ Search Engine Watch- 20 readers -
  • Nine SEO techniques that take less than 15 minutes

    … massive site with years and years worth of posts, the idea of adding rich snippets to your pages can seem terrifying. Instead, make a spreadsheet of your most popular posts, then every day go through 10 of them and implement schema markup. This should help gradually improve the CTR of your results. 3. Improve your site speed by optimising images Site…

    Christopher Ratcliff/ Search Engine Watchin SEO- 23 readers -
  • Are related sitewide footer links the key to dominating Google?

    … of search positions. In this case, the rich are major publishing groups. The way they are getting richer is by cross-linking to existing and new websites, from footers and body copy, which are “constantly changing”. There’s nothing hideously wrong with this approach, but it’s a bit of risk to tweak the links quite so often. Especially when…

    Chris Lake/ Search Engine Watch- 14 readers -
  • Does Google look at anchor text in internal links?

    … of SEO that I can control, and I’ve seen the benefits for sites I’ve worked on. Internal linking: examples Let’s take an example from Search Engine Watch. I wrote this article on internal linking, with examples and tips, back in September 2015. I’ve since linked to it using that exact anchor text (and variations on it) on at least 10 occasions…

    Graham Charlton/ Search Engine Watchin Google- 20 readers -
  • 30 quick and easy SEO tips for small businesses

    … to achieve search rankings over a longer period of time. 18. Use a clear URL structure People should be able to guess the topic of a page just by looking at the URL. 19. Use internal linking to optimise your site Effective internal linking is about linking topics and themes together in a more sensible way, for readers and for search engines…

    Graham Charlton/ Search Engine Watchin Paid Search SEO- 29 readers -
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