Internal Linking

  • Smart Internal Linking for SEO

    … visitor relevance. Translated: write about stuff that a few good prospective customers care about deeply, and they’ll find you when you nail their question. Rinse, repeat. In a typical scenario, you might publish a new blog post or page. Next you choose to give it an SEO boost by cross linking other pages to it thereby sending your article extra…

    Portent, Incin SEO- 13 readers -
  • Seven ways to avoid content cannibalization

    … earning more traffic with your blog. When reviewing your internal linking, you may find that many internal links point to your blog, which is ranked higher. Why is that? Because the more links you provide to a page, the more important Google considers it be! Solution: Review your internal link structure, and place what’s most important higher…

    Search Engine Watchin SEO Content- 18 readers -
  • Why your content and SEO strategy need to be joined up

    …-descriptions can be added retrospectively and, though it’s not a ranking signal, it should help CTR. The internal linking issue intrigued me, as the site had nofollowed 103 internal links, which just seems an odd thing to do. Looking at the site in more detail, it seems that at least some of the nofollowed internal links were to pages such as login pages…

    Graham Charlton/ Search Engine Watchin SEO Content- 15 readers -
  • Five things to remember for a smooth, catastrophe-free site migration

    … spending millions on a new site if no one’s going to see it. I recently analysed the impact of what happens when site migrations don’t go to plan. Just take a look at this major high street bank – it’s not hard to imagine how much this downtime cost them; both financially and in terms of their SEO legacy. What were they thinking? This company…

    Search Engine Watch- 13 readers -
  • Is an internal linking strategy paying off for Mail Online?

    … Combining hub pages for key topics with well-planned internal linking can be a very effective strategy to secure consistent search rankings for target keywords. It’s become an essential tactic for publishers and others, especially when you are regularlycreating content around a particular topic. The risk of producing a lot of content around…

    Graham Charlton/ Search Engine Watch- 18 readers -
  • Nine SEO techniques that take less than 15 minutes

    …. 9. Keep on top of your internal linking Regular and consistent internal linking to the most popular articles on your site is a key way to show search engines that your site has authority and that your content is ‘trusted’. There are many different methods and tools to check which of your pages is the most popular for any search phrase…

    Christopher Ratcliff/ Search Engine Watchin SEO- 17 readers -
  • EU referendum / brexit betting: who’s winning in organic search?

    …. In fact, it has now exceeded that mark, with more than £43 million in bets matched on the exchange. There’s also plenty of betting on the financial markets too, but we’ll stick to the bookmakers for this article. While the polls predict a close outcome, the bookies are more certain that a brexit vote is unlikely. Odds of 4.1 for a leave vote seem…

    Graham Charlton/ Search Engine Watch- 16 readers -
  • Are related sitewide footer links the key to dominating Google?

    … exactly the same as we would treat them as editorial votes from some other website.” Note that Matt talks about links to other sites, as opposed to “links with descriptive and ever-changing anchor text”. Somewhat different. Screw hub pages, launch hub sites Internal linking works best when there is a clear strategy in place. That normally means…

    Chris Lake/ Search Engine Watch- 13 readers -
  • Does Google look at anchor text in internal links?

    … Internal linking is a key SEO tactic, one which allows websites to send clear signals to Google on the relative importance of various pages. It also works from a user experience perspective, helping visitors find pages that are relevant or potentially useful to them. It’s something I place great importance on as an editor, as it’s one part…

    Graham Charlton/ Search Engine Watchin Google- 15 readers -
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