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  • Over 20% of our Home Page Clicks Come from One Feature

    … We signed up for Hotjar and did some heatmap testing on our home page. It’s a fairly comprehensive home page with a lot of sections, elements, and information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking. But they’re not finding it! How do we know? Over 20% of all…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • The 15 Elements of a Highly Effective Website

    … industry is paramount to building the trust that finally moves readers into customers. Social Shares – Counts are an indicator of popularity and authority, so utilizing social sharing buttons and displaying counts of views and shares can drive additional sharing and conversions. Links – Avoiding outbound links limits your ability to provide…

    Douglas Karr/ Marketing Technology Blogin Social EMail Content- 19 readers -
  • The 15 Elements of a Highly Effective Website

    … industry is paramount to building the trust that finally moves readers into customers. Social Shares – Counts are an indicator of popularity and authority, so utilizing social sharing buttons and displaying counts of views and shares can drive additional sharing and conversions. Links – Avoiding outbound links limits your ability to provide…

    Douglas Karr/ Marketing Technology Blogin Social- 17 readers -
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