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  • Over 20% of our Home Page Clicks Come from One Feature

    … We signed up for Hotjar and did some heatmap testing on our home page. It’s a fairly comprehensive home page with a lot of sections, elements, and information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking. But they’re not finding it! How do we know? Over 20% of all…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • The 15 Elements of a Highly Effective Website

    …: Relevance – research, write and design content to fully inform users rather than to try to play to search engines. Content Length – take the time to produce lengthy, complete articles on a topic rather than a collection of short articles. Media – utilize images and video on every article to better articulate the topic. Even the choice…

    Douglas Karr/ Marketing Technology Blogin Social- 21 readers -
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