Internal Search

  • Over 20% of our Home Page Clicks Come from One Feature

    … engagement on our home pages comes from our search bar. And in reviewing the remainder of our page, visitors rarely scroll and interact further down our page. The exception is that many visitors do go to our footer. We implemented Swiftype for our internal search service. It provides a robust autosuggest mechanism, great reporting, and we have a ton…

    Douglas Karr/ Marketing Technology Blog- 16 readers -
  • The 15 Elements of a Highly Effective Website

    …: Relevance – research, write and design content to fully inform users rather than to try to play to search engines. Content Length – take the time to produce lengthy, complete articles on a topic rather than a collection of short articles. Media – utilize images and video on every article to better articulate the topic. Even the choice…

    Douglas Karr/ Marketing Technology Blogin Social- 15 readers -
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