International

    • Nanigans Reports Record International Revenue Growth

      More than ever, marketers around the world are taking control of their digital advertising in-house and moving toward optimizing their efforts around the only performance metric that matters: incremental revenue. What’s the evidence for this growing movement? Today we’re thrilled to announce that Nanigans’ business growth in markets outside North America skyrocketed in 2017, ...

      Nanigansin Social- 8 readers -
  • The BBC at #NewFronts2017: Combating ‘Fake News’ With ‘Slow News’

    … is available in more than 200 countries and territories worldwide, and over 433 million households and 3 million hotel rooms. The channel’s content is also available on 178 cruise ships, 53 airlines, including 13 distributing the channel live inflight, and 23 mobile phone networks. BBC.com offers up-to-the- minute international news and in-depth…

    Greg Jarboe/ ReelSEOin Social- 34 readers -
  • Search Laboratory Reaches 16th in the Sunday Times Lloyds SME Export Track 100 List

    … Published this weekend, the third annual Sunday Times Lloyds SME Export Track 100 league table ranks Britain’s private small and medium-sized companies (SMEs) with the fastest-growing international sales. Search Laboratory increased overseas sales by 109% over the past two years, with international income accounting for £3.4m, placing them 16th in the list and the second […] The post Search Laboratory Reaches 16th in the Sunday Times Lloyds SME Export Track 100 List appeared first on Search Laboratory. …

    Search Laboratory- 20 readers -
  • Introducing Translation Laboratory Optimised Website Translation Services

    … Search Laboratory is proud to announce the launch of a new website translation company called Translation Laboratory. Translation Laboratory addresses the growing market for localised websites that are built for digital marketing from day one. The service is aimed at clients with ambitious growth targets, who understand that competing…

    Search Laboratory- 22 readers -
  • Running Social Media Channels Internationally

    … You’ve decided to launch your business internationally but only a small community in your new market knows your brand. Although your priority will be your website, you need to think about how you’re going to build awareness and trust around your brand and a strong international social media strategy will allow you to do both. […] The post Running Social Media Channels Internationally appeared first on Search Laboratory. …

    Search Laboratoryin Social- 9 readers -
  • TECHNICAL SEO FOR INTERNATIONAL MARKETS WEBINAR (VIDEO)

    … Implementing technical SEO for international markets is hard. Our webinar aimed to simplify the process and give guidance on how to avoid the most common mistakes. Ian Harris, CEO, introduces the webinar and sets the scene for Jamie White, Head of Technical SEO, to give advice and actionable insights into the best way to deploy technical […] The post TECHNICAL SEO FOR INTERNATIONAL MARKETS WEBINAR (VIDEO) appeared first on Search Laboratory. …

    Search Laboratoryin SEO- 8 readers -
  • European Facebook Advertising Benchmark Report [SlideShare]

    … The advertising opportunity in Europe has never been greater. In 2015, digital ad spending in the region grew to €36.2 billion. Additionally, Facebook has over 338 million monthly active users in the continent, making it the perfect place to reach a large and diverse audiences Because such a large region encompasses numerous different languages…

    Nanigansin Social- 24 readers -
  • What Do US Marketers Need To Know About Advertising In EMEA?

    … Social advertising in EMEA (Europe and the Middle East) presents a great opportunity for US businesses to drive massive revenue growth. However, advertisers need to understand the region before they target campaigns to audiences in EMEA. To provide more insight into the landscape, we asked our Strategic Client Director for EMEA, Daniel Fernandes…

    Nanigans- 24 readers -
  • The Global Marketer’s Guide To APAC Holidays

    … The value of advertising to audiences in the Asia-Pacific region can’t be underestimated. Asia is a hotbed of economic growth, and an increasing middle class means a growing opportunity for marketers. Digital campaigns that cater to local culture will be the most relevant – and therefore drive the most revenue. Before you start running ads…

    Nanigansin Social- 33 readers -
  • International SEO - Maximising your Content & Online PR

    … When planning an international digital marketing campaign, optimising the website is only one piece of the puzzle. From an SEO perspective, a site that has only been translated will have significantly lower organic visibility compared to the original site’s domain. On top of many other things, this is because the foreign site needs to create […] The post International SEO - Maximising your Content & Online PR appeared first on Search Laboratory. …

    Search Laboratoryin SEO Content- 10 readers -
  • International Webinar with Google (video)

    … We hosted a webinar with guest speakers from Google, focussing on the opportunities that have arisen due to Britain's decision to leave the EU, and the currency fluctuations that have resulted. This makes now a great time for companies looking to break into international markets. Search Laboratory's Ian Harris, CEO, opened the webinar, set the […] The post International Webinar with Google (video) appeared first on Search Laboratory. …

    Search Laboratory- 8 readers -
  • Webinar with Google - Agenda Released How to Take Advantage of International Currency Fluctuations

    … As we announced last week, we will be holding a webinar with a guest speaker from Google on Friday 12th August at 11am BST on "How to Take Advantage of International Currency Fluctuations". We now have the full agenda for you and there is still plenty of time to register your place here. Agenda Introduction […] The post Webinar with Google - Agenda Released How to Take Advantage of International Currency Fluctuations appeared first on Search Laboratory. …

    Search Laboratory- 7 readers -
  • International SEO – tips for technical website optimisation

    … A successful international SEO campaign requires the same skillsets and know-how as a domestic campaign. The difference is that additional knowledge is needed to apply market-specific information such as language and cultural differences. Whilst this can be a daunting prospect for many businesses, in practice entering new markets is easier than you might think. In […] The post International SEO – tips for technical website optimisation appeared first on Search Laboratory. …

    Search Laboratory- 10 readers -
  • Localisation – A step beyond translation

    … The importance of localising through the use of not only the correct language, but also relevant terms and colloquialisms has been discussed in last week’s piece; however, there is more tolocalisation than language alone. Big and small changes to your campaign to further localise it can have a drastic impact on how you are perceived […] The post…

    Search Laboratory- 11 readers -
  • One language doesn’t mean one culture

    … A comparison of the digital marketing landscapes of Germany and Austria A business strategy needs to be adapted to fit the differing desires of different countries, and it is even more important to accurately reflect the local cultures. When it comes to international marketing campaigns countries with the same language get thrown into one big […] The post One language doesn’t mean one culture appeared first on Search Laboratory. …

    Search Laboratory- 7 readers -
  • Speaking your customer’s language: Translation and SEO

    … Getting the “language of your business” right is vital not only for search engine rankings and paid search quality scores, but also in order to gain the visibility and establish the trust needed to be able to compete with the local businesses, who are already at an advantage due to being native speakers. Customers and […] The post Speaking your…

    Search Laboratoryin Paid Search SEO- 11 readers -
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