International Marketing

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".
Posts about International Marketing
    • How to scale your business internationally on search engines

      Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products to an international market. However, it’s not an easy or simple task by any means. This post will help you understand the risks, research and steps involved in expanding your business into an international market.

      Search Engine Watchin How To's- 13 readers -
  • 5 Lessons Learned From Running International PPC Accounts

    … difficult. I’ve found this to be particularly true in two specific tasks: Search Query Reports: Despite most account managers including an empirical approach to their search query analysis, there is no denying the value of a psychological element when digging through queries. Connecting with the inherent intent behind each search is a much slower…

    PPC Heroin Paid Search- 16 readers -