International Marketing

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".
Posts about International Marketing
  • How to scale your business internationally on search engines

    … to change example.com to example.com/en-gb/ it would mean example.com having to pass through a redirect. It’s much easier to do this within the CMS you are using; however, if needed you may use a bulk href lang tool. Sitemap implementation When people talk about using sitemaps and international SEO, they tend to be referring to implementing…

    Search Engine Watchin How To's- 16 readers -
  • 5 Lessons Learned From Running International PPC Accounts

    … May 15, 2017 I currently manage ads in 6 continents across 32 countries with ad copy spanning 5 different languages. I speak one language. Well, to be fair, I speak more than just one language. Years of Spanish class has led to the proficiency of a “soon-to-graduate higher schooler with senioritis.” Furthermore, my PPC international…

    PPC Heroin Paid Search- 18 readers -
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