International Marketing

Global marketing is “marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences, similarities and opportunities in order to meet global objectives".
Posts about International Marketing
  • How to scale your business internationally on search engines

    … Most online sites at some stage will want to expand, and one of the most common ways to do that is by offering products to an international market. However, it’s not an easy or simple task by any means. This post will help you understand the risks, research and steps involved in expanding your business into an international market…

    Search Engine Watchin How To's- 14 readers -
  • 5 Lessons Learned From Running International PPC Accounts

    … May 15, 2017 I currently manage ads in 6 continents across 32 countries with ad copy spanning 5 different languages. I speak one language. Well, to be fair, I speak more than just one language. Years of Spanish class has led to the proficiency of a “soon-to-graduate higher schooler with senioritis.” Furthermore, my PPC international…

    PPC Heroin Paid Search- 18 readers -
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