International Seo

    • International SEO: 5 ways to scale performance

      The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent, with some countries reaching well above 90 percent. In China, there are 731 million internet users, representing only 53 percent of the population — leaving plenty of room for growth.

      Jim Yu/ Search Engine Watchin Paid Search SEO- 13 readers -
  • Ready to go global? Check your hreflang tags

    … It is a truth universally acknowledged, that a business in possession of a capacity to go global must be in a need of a comprehensive multi-lingual website. However, as it turned out, having a website is one thing and making it actually work in your favour is a completely different story. Companies, especially those operating exclusively…

    State of Digital- 12 readers -
  • HREFbuilder: Making HREFlang sitemaps a little bit easier

    … I’m no rocket scientist, I do have some measure of confidence in my capabilities as an SEO. Yet when I first used it, this tool made me feel like an idiot. It took me several attempts and, in fact, some hands-on help from the lovely Bill Hunt from Back Azimuth, to wrap my head around exactly what the tool needed from me to generate the correct XML…

    Barry Adams/ State of Digitalin SEO- 30 readers -
  • Interview: Kris Reid on SEO and Reputation Engineering

    … The Coolest Guy in SEO? Well, we interviewed him right here on the Marketing Technology Blog! Kris Reid was given that nickname by one of his clients and it stuck! He’s founder of Ardor Media Factory, a successful international SEO agency. His firm works with companies internationally to improve their website rankings, increase direct targeted…

    Douglas Karr/ Marketing Technology Blog- 18 readers -
  • 6 Tips for Successful International Expansion

    … and businessmen spend their time doing one task extremely well instead of multiple tasks passably. 4. Pick Partners Starting a business is hard and requires an understanding of multiple disciplines. Accounting, marketing, sales, and business development are only a few areas in which you’ll need to have expertise. Most people do not have skill in all…

    Growmap- 19 readers -
  • Search marketing in China: the rise of so.com

    … and how to conduct SEO for the popular search engines, particularly Baidu and so.com as optimizing for one site will allow you to improve your rankings on both. Tips for SEO in China: Do not try to get a website ranked by using automatic translators or just students of the language. Using a native speaker will provide you with an infinitely…

    Jim Yu/ Search Engine Watchin Paid Search- 14 readers -
  • A Change in Domain Internationalisation Strategy

    … – making sure the new site wasn’t disallowing anything Redirects – we re-ran all redirects on the staging platform to make 100% sure Crawl – we ran the crawler on pre live again ( this was done almost daily in the lead up with the other SEO testing activity) Roll out strategy Each member had their own roll out strategy but the go live checks…

    Louis Venter/ State of Digitalin SEO- 20 readers -
  • Video: Are Your Pages Locale-Adaptive?

    … and/or troubleshoot web pages for internationalization. Senior SEO Technician Max Prin covers the basics of locale-adaptive pages and provides a simple testing tool tutorial in this video from Merkle|RKG. After the video, hop over to SearchEngineWatch.com to read Is Your Site Configured for the International Googlebot? from Senior Search Analyst Ben…

    RKGBlogin SEO Google- 25 readers -
  • Video: Take on the World with these International Domain Strategies

    … how to use hreflang signals for international SEO. Today, we’re going to follow up with how to do international domain strategies. Technically, there are really only three types of domain strategies that you can use: ccTLDs or Country Code Top-Level Domains, subfolders, or subdomains. We’re going to walk through each one of these and hopefully…

    RKGBlogin Paid Search SEO Google- 10 readers -
  • 18 Things You Should Know About Baidu

    …: simone.brunozzi [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons No matter the pros and cons of Baidu, it still is important for Westerners – especially anyone involved with SEO – to pay close attention to. As Chris Bell notes on Didit, “as demographics shift immigrants will increasingly bring their searching…

    Albert Costill/ Search Engine Journalin Paid Search SEO Google- 14 readers -
  • International SEO & Geo IP Redirects

    … Before you think ‘not another International SEO post?!’ and move on because you have read great posts such as The International SEO Checklist from Aleyda, let look at some of the technical side “International SEO” specifically relating to Geographic IP redirects. Caveat, Its important to note that this article is primarily aimed at business who…

    Neil Walker/ State of Digitalin SEO Google- 19 readers -
  • Video: Reach an International Audience with hreflang Tags

    … either put them in XML sitemaps, the head section of the HTML document, or in the HTTP headers. With the hreflang tags you can also denote generic language preferences. This is for those cases where you have a page for American English, British English, but not Australian or Irish. If you put a generic “en” versus “en-[specific country],” you can…

    RKGBlogin Paid Search SEO Google- 4 readers -
  • MUST FOLLOW SERIES: Gabriella Sannino @Level343 Needs Your Vote #ff

    …. Gabriella Sannino is first because she is currently very interested in speaking at WebIT Global Conference in Istanbul October 1-2, 2014. Voting is open now and you can only vote once. International SEO Gabriella Sannino Co-founder of the marketing agency Level343, Gabriella needs no introduction in SEO circles. Her agency is the perfect choice if you…

    Gail Gardner/ Growmap- 7 readers -
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