International Seo

    • Ready to go global? Check your hreflang tags

      It is a truth universally acknowledged, that a business in possession of a capacity to go global must be in a need of a comprehensive multi-lingual website. However, as it turned out, having a website is one thing and making it actually work in your favour is a completely different story. Companies, especially those operating exclusively on the web, invest into developing sophi ...

      State of Digital- 10 readers -
  • HREFbuilder: Making HREFlang sitemaps a little bit easier

    … I’m no rocket scientist, I do have some measure of confidence in my capabilities as an SEO. Yet when I first used it, this tool made me feel like an idiot. It took me several attempts and, in fact, some hands-on help from the lovely Bill Hunt from Back Azimuth, to wrap my head around exactly what the tool needed from me to generate the correct XML…

    Barry Adams/ State of Digitalin SEO- 23 readers -
  • Interview: Kris Reid on SEO and Reputation Engineering

    … The Coolest Guy in SEO? Well, we interviewed him right here on the Marketing Technology Blog! Kris Reid was given that nickname by one of his clients and it stuck! He’s founder of Ardor Media Factory, a successful international SEO agency. His firm works with companies internationally to improve their website rankings, increase direct targeted…

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • 6 Tips for Successful International Expansion

    … For most entrepreneurs, global expansion and global domination are their primary goals. Over the past few months, I’ve spoken with multiple growth marketers and international growth experts about basic mistakes they have made in the process of international expansion. From these conversations, I decided to put together a list of the 6 tips…

    Growmap- 15 readers -
  • Search marketing in China: the rise of so.com

    … Baidu, the leading Chinese search engine, is the third most popular search engine in the world, despite being mostly concentrated in and around China. That speaks clearly to the immense size and power of the Chinese market. An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow…

    Jim Yu/ Search Engine Watchin Paid Search- 12 readers -
  • A Change in Domain Internationalisation Strategy

    … – making sure the new site wasn’t disallowing anything Redirects – we re-ran all redirects on the staging platform to make 100% sure Crawl – we ran the crawler on pre live again ( this was done almost daily in the lead up with the other SEO testing activity) Roll out strategy Each member had their own roll out strategy but the go live checks…

    Louis Venter/ State of Digitalin SEO- 12 readers -
  • Video: Are Your Pages Locale-Adaptive?

    … and/or troubleshoot web pages for internationalization. Senior SEO Technician Max Prin covers the basics of locale-adaptive pages and provides a simple testing tool tutorial in this video from Merkle|RKG. After the video, hop over to SearchEngineWatch.com to read Is Your Site Configured for the International Googlebot? from Senior Search Analyst Ben…

    RKGBlogin SEO Google- 23 readers -
  • Video: Take on the World with these International Domain Strategies

    … show the advantages and disadvantages of each. You’re going to want to make sure that you do your own evaluation on which one is going to be best for you. ccTLD, or Country Code Top-Level Domain, is really the only true geo targeting signal from a domain standpoint that you can get. They also have a higher click-through rate and conversion rate when…

    RKGBlogin Paid Search SEO Google- 9 readers -
  • 18 Things You Should Know About Baidu

    … Atkins-Krüger visited the Baidu team in Beijing back in 2011 to address topics concerning the protection of intellectual property, punishing businesses that don’t pay for ads and that it copied Google. Others have been skeptical of the company because of censorship issues and the promotion of “fraudulent medical information” in ads. Image Source…

    Albert Costill/ Search Engine Journalin Paid Search SEO Google- 14 readers -
  • International SEO & Geo IP Redirects

    … to the correct site. Why Redirect? Surely if we have carried out the following technical requirements then there should be no need to automatically redirect visitors: Set Geo-location in Webmaster Tools Added hreflang tags to the website Created a hreflang sitemap However you should also think about: What happens if you are restricted…

    Neil Walker/ State of Digitalin SEO Google- 18 readers -
  • Video: Reach an International Audience with hreflang Tags

    … Bing. Bing doesn’t currently support the hreflang tags, and we haven’t seen anything that they’re denoting that in the future they will support it. Right now with Bing you can either put the language preferences within the content meta tag, within the head section of the HTML document, or you can put it in the HTTP headers. While Bing’s options…

    RKGBlogin Paid Search SEO Google- 2 readers -
  • MUST FOLLOW SERIES: Gabriella Sannino @Level343 Needs Your Vote #ff

    …. Gabriella Sannino is first because she is currently very interested in speaking at WebIT Global Conference in Istanbul October 1-2, 2014. Voting is open now and you can only vote once. International SEO Gabriella Sannino Co-founder of the marketing agency Level343, Gabriella needs no introduction in SEO circles. Her agency is the perfect choice if you…

    Gail Gardner/ Growmap- 7 readers -
Get the top posts daily into your mailbox!