International Seo

  • Can Your SEO Campaign Be Effective in Other Countries?

    … of your site to reflect that new language. This will allow search engines to detect what language you're using in what sections of your site, and index your site accordingly.Understand your new population. Remember, much of search engine optimization depends on how you write for the people reading your content, rather than the machines scanning…

    Search Engine Guidein SEO- 11 readers -
  • How to scale your business internationally on search engines

    … to change example.com to example.com/en-gb/ it would mean example.com having to pass through a redirect. It’s much easier to do this within the CMS you are using; however, if needed you may use a bulk href lang tool. Sitemap implementation When people talk about using sitemaps and international SEO, they tend to be referring to implementing…

    Search Engine Watchin How To's- 15 readers -
  • International SEO: 5 ways to scale performance

    … basic SEO principles of relevancy and localization on a global scale — while also ensuring technical SEO content is delivered in the correct language to the appropriate population. As you get started with your international SEO strategy, here are five ways you can scale your practices to maximize your potential. Understand demand variations from…

    Jim Yu/ Search Engine Watchin Paid Search SEO- 15 readers -
  • Ready to go global? Check your hreflang tags

    …+ websites that operate on a multinational or a global level using the the recently introduced International SEO check and found that an average multilingual website had about seven different versions and five key hreflang mistakes. 1. Hreflang conflicts within a page’s source code: 58% No self-referencing hreflang tag This was the most frequent…

    State of Digital- 14 readers -
  • HREFbuilder: Making HREFlang sitemaps a little bit easier

    …, and which language & country those versions are targeting. In practice, HREFlang tag implementations are cumbersome, confusing, and often lead to Search Console reports like this: Apparently, HREFlang tags aren’t easy to get right. The struggles with HREFlang over the years haven’t been helped by bugs in Search Console causing…

    Barry Adams/ State of Digitalin SEO- 30 readers -
  • Interview: Kris Reid on SEO and Reputation Engineering

    … The Coolest Guy in SEO? Well, we interviewed him right here on the Marketing Technology Blog! Kris Reid was given that nickname by one of his clients and it stuck! He’s founder of Ardor Media Factory, a successful international SEO agency. His firm works with companies internationally to improve their website rankings, increase direct targeted…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 6 Tips for Successful International Expansion

    … For most entrepreneurs, global expansion and global domination are their primary goals. Over the past few months, I’ve spoken with multiple growth marketers and international growth experts about basic mistakes they have made in the process of international expansion. From these conversations, I decided to put together a list of the 6 tips…

    Growmap- 24 readers -
  • Search marketing in China: the rise of so.com

    … Baidu, the leading Chinese search engine, is the third most popular search engine in the world, despite being mostly concentrated in and around China. That speaks clearly to the immense size and power of the Chinese market. An estimated 507 million Chinese use search engines. This is an enormous marketplace for companies who want to grow…

    Jim Yu/ Search Engine Watchin Paid Search- 16 readers -
  • A Change in Domain Internationalisation Strategy

    … Last year one of my biggest clients decided to re-platform, which was both exciting and bit scary. The reason it was scary was that we decided to migrate the internationalisation of the website from 114 subdomains to a subfolder strategy to consolidate the link equity under a single site. This scale of redirection was more than a little daunting…

    Louis Venter/ State of Digitalin SEO- 27 readers -
  • Video: Are Your Pages Locale-Adaptive?

    … and/or troubleshoot web pages for internationalization. Senior SEO Technician Max Prin covers the basics of locale-adaptive pages and provides a simple testing tool tutorial in this video from Merkle|RKG. After the video, hop over to SearchEngineWatch.com to read Is Your Site Configured for the International Googlebot? from Senior Search Analyst Ben…

    RKGBlogin SEO Google- 26 readers -
  • Video: Take on the World with these International Domain Strategies

    … standpoint. In the past, SEOs have been pretty limited in what type of international signaling that they can do. Thankfully, Google and Bing both offer webmaster tools that allow for very specific geo targeting past ccTLDs and country-specific IP addresses. Within Google Webmaster Tools, once you’ve verified either your domain or subdomain, you can…

    RKGBlogin Paid Search SEO Google- 12 readers -
  • 18 Things You Should Know About Baidu

    …: simone.brunozzi [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons No matter the pros and cons of Baidu, it still is important for Westerners – especially anyone involved with SEO – to pay close attention to. As Chris Bell notes on Didit, “as demographics shift immigrants will increasingly bring their searching…

    Albert Costill/ Search Engine Journalin Paid Search SEO Google- 16 readers -
  • International SEO & Geo IP Redirects

    … Before you think ‘not another International SEO post?!’ and move on because you have read great posts such as The International SEO Checklist from Aleyda, let look at some of the technical side “International SEO” specifically relating to Geographic IP redirects. Caveat, Its important to note that this article is primarily aimed at business who…

    Neil Walker/ State of Digitalin SEO Google- 20 readers -
  • Video: Reach an International Audience with hreflang Tags

    … What do you do for an international website that requires using multiple English language variations to provide all the same content, but without breeding duplication? You implement an hreflang tag. Watch SEO Technical Director Jody O’Donnell explain how you can add the hreflang tag to your website to improve your international strategy…

    RKGBlogin Paid Search SEO Google- 4 readers -
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