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… and learn in order to continually improve. In the area of digital marketing Micromanipulator has partnered with WSI to achieve leadership position in the search results around the world. The first phase of this project involved making changes to the content of the company’s web site to rank for terms such as: http://www.micromanipulator.com/probe…
It’s easy to forget as we review the stats in the morning that behind those views, shares and comments are people. People who have heard of the brand. People who have used the brand. People who like the brand. And people who are absolutely passionate about the brand and have made it a part of their personal identity.
… Whenever we write a post on Facebook or a tweet on Twitter, we hope to generate a reaction. Ideally, we’ll see lots of likes or retweets, plenty of comments or replies, and the kind of sharing that turns a piece of content viral and spreads the brand’s name across the Internet. At the very least, we want to see some sort of response — and, if we…